2007'02.11.Sun
Awards Breathe Life Into Lung Cancer Reporting

PR
November 16, 2006

Winners of First International Journalism Awards for Reporting on Lung Cancer Announced Today
LONDON, Nov. 15 /Xinhua-PRNewswire/ --- A selection of journalists were officially recognised today, during Lung Cancer Awareness Month, for their role in helping to elevate the often neglected profile of lung cancer, the leading cause of cancer related deaths worldwide, affecting more than 1.2 million people annually[1]. The Awards, judged by a prestigious independent panel of multidisciplinary key opinion leaders from fields of advocacy, clinical and media, as well as a lung cancer patient, are designed to encourage accurate, influential reporting of lung cancer by rewarding journalism excellence in three different categories: Best Consumer Award, Best Medical Award and Best Broadcast Report. The winners of the Lung Cancer Journalism Award are: -- Best Consumer Award -- Julia Llewellyn Smith, United Kingdom. Stella Magazine, The Sunday Telegraph. You Don't Have to Smoke to Get Lung Cancer -- Best Medical Award -- Helle Pappot, Charlotte Elberling Almasi, Barbara Malene Fischer, Trine Juhler-N0ttrup & Halla Skuladottir, Denmark. Manedsskrift for Praktisk Laegegerning. A Better Life with Lung Cancer -- Best Broadcast Report -- Daniel Cassola, Argentina. 60 Minutos con Daniel Cassola. Cancer De Pulmon (Pulmonary Cancer) All three winners will receive a research grant in recognition of their exceptional efforts and to further their future contributions to lung cancer journalism. The winning consumer article depicted a story of hope as told through the patients' eyes, and also broadened the picture of lung cancer sufferers beyond the typical male older smoker. The superior medical article provided an unmatched insight into the clinician's mindset when diagnosing someone with lung cancer and in discussing both treatment options and patient care. And the best broadcast report was very factual and accurate in reporting on all aspects of lung cancer with the use of specialists. Commenting on the Awards, Chairperson of the GLCC, Dr Jesme Fox said: "In some countries, lung cancer still remains a taboo subject in the media. It was therefore encouraging to see the high level of creativity and research submitted by journalists all over the world in this first year of the Lung Cancer Journalism Awards, in an effort to report on lung cancer in a positive light and include non-smokers as part of the bigger picture. We can't wait to review next year's submissions!" The winning articles were picked due to their accurate and thought provoking reporting on Lung Cancer, and their influence in generating a greater public awareness of Lung Cancer and its prevalence in the modern world. Said the winners on hearing their achievement: "This is a very interesting initiative for us journalists, especially in our country where there is a lack of specialised press. Awards like this encourage us to keep on doing our job and improving ourselves. I also feel enormously proud of this international recognition to our effort and hard work to offer our audience programs with the highest quality and a scientific approach to the news" (Daniel Cassola, Argentina. Winner of the Best Broadcast Report). "I am absolutely delighted to be one of the first winners of the lung cancer journalism awards and that in doing so I am able to raise awareness of lung cancer in young women. On a personal level, many of my female friends have been and continue to be 'social smokers', with the attitude that the occasional few at a party 'can't hurt'. Having researched this article, I have been busy warning them that even the odd cigarette can cause irrevocable damage especially to female lungs and persuading them to quit entirely. If this message reaches an even wider audience I will feel I have done good service as a journalist." (Julia Llewellyn Smith, United Kingdom. Winner of the Best Consumer Journalism Award). The following journalists were recognised as 'Highly Commended' and were awarded the runners up prizes; Petra Thorbrietz, Germany in the Best Consumer Award category for her article 'I will fight', and Marlene Farcas from Romania, for her broadcast report 'Lung Cancer... is Prevention possible?' The winning articles can be viewed in full on http://www.lungcancerjournalism.com . References : [1]. Stewart B.W. & Kleihues P. (eds) (2003) World Cancer Report. IARC Press, Lyon, pp.183-87 The judging panel for the 2006 Tempus Awards was made up of the following experts in their field: -- Dr Jesme Baird, Chairperson of the Global Lung Cancer Coalition (International) -- Dr Anna Gregor, Board Member of the International Association for Study of Lung Cancer (International) -- Dr Tudor Ciuleanu, Cancer specialist (Romania) -- Pat Webb, Editor, European Journal of Cancer Care (European) -- Ernie Roberts, proactive lung cancer patient (UK) Notes to Editors: The 2007 Lung Cancer Journalism Awards will be launched at the end of November and further information can be seen on the website http://www.lungcancerjournalism.com . The Lung Cancer Journalism Awards were sponsored by Roche All trademarks used or mentioned in this release are legally protected. For further information please contact: Amelia Baio (Secretariat) Resolute Communications Tel: +44-207-397-7075 Fax: +44-207-357-9553 Email: Amelia.Baio@resolutecommunications.com Web: http://www.lungcancerjournalism.com SOURCE Global Lung Cancer Coalition
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