Analog Devices Names Avnet Electronics Marketing as First Pan-Asian Distributor

Analog Devices Names Avnet Electronics Marketing as First Pan-Asian Distributor

May 10, 2007

    SINGAPORE, May 10 /Xinhua-PRNewswire/ -- Analog Devices
Inc. has named Avnet Electronics Marketing, an operating
group of Avnet, Inc. (NYSE:AVT), as its first pan-Asian
distributor. The distribution agreement extends the
existing arrangements, which already include China and
India, to cover the Asia Pacific region. 

    "Avnet Electronics Marketing is pleased to have
been recognised as Analog Devices' first ever pan-Asian
distributor, which echoes our commitment to the region. It
also demonstrates that our focus and capability on
delivering `support across the board' as a global
distribution leader is fully acknowledged by our supplier
partner," said Stephen Wong, president of Avnet
Electronics Marketing Asia.

    Asia continues to be the manufacturing powerhouse of
the world, particularly in the fields of information
technology and consumer electronics. Analog Devices has
defined innovation and excellence in signal processing and
its analog, mixed-signal, and digital signal processing
(DSP) integrated circuits (IC) play a fundamental role in
converting, conditioning, and processing real-world
phenomena such as light, sound, temperature, motion, and
pressure into electrical signals that are used in a wide
array of electronic equipment -- much of it made in Asia. 

    "In a dynamic market like Asia, where competitive
pressures are continuing to intensify, manufacturers are
now demanding more direct support from distributors to deal
with shrinking product life cycles. We need a partner that
can respond to the changing market requirements by driving
innovation in terms of supply chain, design chain service,
and the variety of its product offerings. By extending this
distributorship, Avnet is able to leverage its engineering
and regional logistics capability to uplift the customer
services to the next level which helps our customers stay
ahead of the competition," said Tim MacCannell,
Director of Global Channel Sales of Analog Devices Inc. 

    "Avnet Electronics Marketing's global customer
service, high technical expertise, logistic
professionalism, total solution support from design till
purchase round the world, all of which provide extra values
to Analog Devices and our local and global customers. With
the addition of this new franchise in Asia, we are able to
extend our connection around the world, targeting various
applications such as telecom, consumer and handheld,"
said Ravi Kichloo, senior vice president, global
semiconductor, Avnet Electronics Marketing.

    About Avnet Electronics Marketing

    Avnet Electronics Marketing Asia is part of
Phoenix-based Avnet, Inc. (NYSE: AVT), a Fortune 500
company with fiscal 2006 sales exceeding USD$14.25 billion.
Serving customers in approximately 70 countries, Avnet is
one of the world's largest technology marketing,
distribution and services companies.

    Avnet Electronics Marketing has a significant presence
in Asia-Pacific -- the fastest growing electronics market
in the world.  With its regional headquarters in Singapore,
the company has 38 locations in 10 countries in Asia. It
distributes semiconductors, interconnect, passive and
electromechanical components to serve a wide range of
customers including original equipment manufacturers
(OEMs), electronic manufacturing services (EMS) providers,
and small- to medium-sized businesses, and provides
associated design-chain and supply-chain services. The
company's web site is located at http://www.em.avnet.com .

    Note to editors: this release can also be found on the
EBA Web site at http://www.eba.com.hk . For enquiries on
releases by email, please call Rosa Lee at [phone]
or send a message to [e-mail] .

    Issued on behalf of Avnet Electronics Marketing by Euan
Barty Associates


    For further information, please contact:

     Jaime Chan 
      Tel:   [phone]
      Email: [e-mail] 

     Brian Peterson (EBA)
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      Email: [e-mail]