2007'04.16.Mon
DMG Increases Footprint of its Digital Outdoor Platform

April 16, 2007
SHANGHAI, China, April 16 /Xinhua-PRNewswire/ --
Digital Media Group Company Limited ("DMG")
announced today that Shanghai Metro Line 4 will be added to
its existing digital outdoor media platform. Currently,
Shanghai Metro Lines 1, 2 and 3 as well as Nanjing,
Tianjin, Shenzhen and Chongqing Metros are all part of
DMG's national footprint.
Four new stations on Shanghai Metro Line 2 were added
to the network in late 2006. Combined with the 22 stations
on Line 4, Shanghai's network will expand to 74 stations
totaling 747 on-platform plasma displays and 3,366 LCD
displays inside the subway trains. According to the latest
report from CTR (a JV of Taylor Nelson Sofres Research),
DMG's media reaches 96% of all passengers. Commuters spend
74% of their time watching DMG.
As China's leading supplier of digital media technology
and the largest digital media operator inside subway
systems, DMG is devoting significant resources to design
upgrade and operate its Passenger Information &
Direction System (PIDS). DMG's research and development
center is headquartered in Beijing. "We will continue
to refine and improve our service standards through
technical innovation and management dedication," said
James Lim, Chief Executive Officer of DMG.
For more information, please visit http://www.DMGtv.com
.
For more information, please contact:
Philip Wong
Tel: +86-21-6288-6339 x12
Email: Philip.wong@dmgtv.com
PR
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