Don't Turn Your Back on Asthma - Get an Apod(TM)

Don't Turn Your Back on Asthma - Get an Apod(TM)

April 19, 2007

    LONDON, April 19 /Xinhua-PRNewswire/ -- The asthma
inhaler has been transformed. With cool modern colours
including two that glow in the dark and a thermo chromic
(heat change sensitive) version; children, teenagers and
sufferers of all ages now have a clever, stylish choice
that also keeps their inhalers clean.

    (Photo:
http://www.newscom.com/cgi-bin/prnh/20070419/252961 )

    Apods(TM) can be purchased online at
http://www.asthmapods.com .

    The iconic looking Apod(TM) is a new funky clip-on case
that encapsulates the ugly old inhaler. The unique design is
easy to use, aesthetically pleasing and sits comfortably in
your hand. An integral cap that won't get lost prevents
debris/dust from pockets, handbags etc, getting inside the
inhaler, keeping what you inhale limited to the medicine.

    Ben Oakley Design Limited (BOD), designer of the
Apod(TM), created Computer Aided Design drawings with
technicians at The Royal College of Art, London.

    Our premium Apod(TM) product is UK food standard and
toy industry approved. The Apod(TM) is 100% recyclable and
manufactured in the UK. B&K Ltd, who are affiliated
with Action for Blind People, are packaging this new
product. Included within the packaging is the Apod(TM)
leaflet which heightens asthma awareness for both sufferers
and carers.

    BOD commissioned an independent survey from OMD, one of
the largest and most influential media communications
specialists operating in 80 countries worldwide. Among
numerous other findings, nearly half of the survey
respondents thought the Apod(TM) would reduce the stigma of
using inhalers in public (Summary at
http://www.asthmapods.com ).

    We are raising global awareness and plan to donate a
percentage of our profits to fund research at selected
universities with accredited asthma research departments,
such as Imperial College London and University of
Pittsburgh, USA.

    According to US Census Bureau 2004 extrapolations, the
estimated global population of people who are managing
asthma at any given time exceeds 374 million. (see asthma
facts by country at http://www.asthmapods.com , click on
"asthma info")

    Ben Oakley, designer and inventor of the Apod(TM)
said:
    "This is a fantastic product solution to a
brilliant invention. The inhaler has saved thousands of
lives; we have now transformed it with a new iconic
identity."

    Read the Apod(TM) story `How change can happen in one
dramatic moment' at http://www.asthmapods.com , click on
about apod, see celebrities; Nicola Tappenden, Lee Ryan.


    For more information, please contact:

    Ben Oakley
    Managing Director
    Tel:   [phone]
    Email: [e-mail]

    Paul Tebbutt
    Marketing Director
    Tel:   [phone]
    Email: [e-mail]