dotMobi Introduces World's First Cross-Platform Mobile Developer Certification

dotMobi Introduces World's First Cross-Platform Mobile Developer Certification

March 29, 2007

Certification Program Enables Developers to Demonstrate
Expertise Across Mobile Platforms

    ORLANDO, Fla., March 28 /Xinhua-PRNewswire/ -- CTIA
Wireless -- The Web development community now has a
certification program to recognize professionals who
demonstrate excellence in mobile content development.
dotMobi is introducing the world's first cross-platform
mobile Web developer certification program. dotMobi, the
company behind the .mobi domain -- the first and only
Internet address designed specifically for mobile phones --
and partner Prometric are now making affordable
certification available. 

    dotMobi professional certification is the latest
program designed to provide developers with the tools and
training they need to create quality content for the mobile
internet. dotMobi certification provides developers with a
competitive advantage by allowing them to demonstrate their
expertise to clients who are seeking to take their
businesses mobile. dotMobi certification is proof of
specialized knowledge in development across multiple
platforms -- not just for .mobi sites. Developers who pass
the dotMobi certification program, which adheres to W3C
"Mobile Web Initiative" guidelines for mobile
content, receive the following benefits:

    -- Certificate for display and a personalized .mobi
site with proof of 
       certification
    -- Access to dotMobi trustmarks for use in marketing
materials
    -- Inclusion in dotMobi's directory of certified
developers for client 
       referrals.

    "Our certification program is the next step in the
evolution and growth of the mobile internet," said Neil
Edwards, CEO of dotMobi. "We are committed to providing
the development community with the tools and resources it
needs to create quality mobile content on any platform.
Quality content is essential to fostering the growth of the
mobile internet."

    dotMobi is working with Prometric, the global leader in
certification testing, to administer the certification
tests. "Prometric has served as a reliable and secure
testing partner to industry leading businesses worldwide,
and we are pleased to support dotMobi's new
certification," said Ray Kelly, Senior Vice President,
Client Services, Sales and Marketing. "As the demand
for mobile content grows, so will the demand for qualified
professionals to develop content that will work across all
mobile platforms; Prometric and dotMobi are well-suited to
accommodate this growth by helping to set the level of
knowledge necessary to develop qualified
professionals."  

    dotMobi is launching the program with a special $195
promotional rate for 90 days; that reflects a discount from
the standard $250 price that will be in effect beginning
July 1, 2007. Candidates can register for certification by
visiting http://www.prometric.com/dotmobi.

    Other development tools recently introduced by dotMobi
include dev.mobi, an interactive developer forum and
ready.mobi, an evaluation tool that tests the mobile
readiness of any Web site. As part of its commitment to
growing the mobile Web, dotMobi is providing, at no cost,
all training materials needed to complete certification
testing at http://dev.mobi.

    About dotMobi

    dotMobi (the informal name of mTLD Top Level Domain,
Ltd.), a joint venture company based in Dublin, Ireland
with offices in Washington, DC, and Beijing, is leading the
development of internet usage from mobile phones with the
.mobi domain. Unique among domain name providers, dotMobi
ensures that services and sites developed around .mobi are
optimized for use by mobile devices. On-the-go consumers
can have confidence that an internet site or service will
work from their mobile device when using the .mobi
address.

    dotMobi is backed by leading mobile operators, network
and device manufacturers, and internet content providers,
including Ericsson, GSM Association, Hutchison 3,
Microsoft, Nokia, Orascom Telecom, Samsung Electronics,
Syniverse, T-Mobile, Telefonica Moviles, TIM and Vodafone.
dotMobi is also a sponsor of W3C's Mobile Web Initiative. 

    For more information on .mobi domains and how to
register .mobi domains, visit http://dotmobi.mobi. Visit
the dotMobi blog at http://blog.mobi .


    For more information, please contact:

     Vance Hedderel
     dotMobi (mobile Top Level Domain, Ltd.)
     Tel:   [phone]
     Email: [e-mail]

     Todd Witkemper
     A&R Edelman Public Relations
     Tel:   [phone]
     Email: [e-mail]