Dynasty and NextMart to Create Powerful Brand for Targeting China's Young Urban Males & Females

Dynasty and NextMart to Create Powerful Brand for Targeting China's Young Urban Males & Females

April 03, 2007

    MONTREAL and BEIJING, April 3 /Xinhua-PRNewswire/ --
Dynasty Gaming Inc. (TSXV: DNY; OTC Bulletin Board: DYNFF)
today announced the signing of a joint venture agreement
with China's NextMart Inc. for the creation of a powerful
new brand, in the form of a highly profiled e-commerce
website, that will focus primarily on China's approximately
200 million young urban males and females aged 18 to 25. 

    Dynasty chief executive Albert Barbusci stated,
"This universe of young urban adults represents our
ideal demographic.  It comprises people who are currently
spending over $7 billion annually on entertainment and
non-essentials, and who represent 90 percent of China's
total broadband subscribers.  By jointly creating this
powerful brand, we will participate in the benefits
associated with a tightly controlled website, the
management of user data, and the marketing and promotion of
our online Mahjong and other Asian games.  This audience,
often acknowledged as potentially the most powerful
universe of consumers in the world, will provide enormous
traction for our online Mahjong and other gaming
products." 
 
    Many of China's young urban males and females have
adopted for themselves the American nickname
"Bobos", a derivative of bourgeois bohemian. 
Under the banner of Bobo Media, the new brand will be
promoted through YUMales, an e-commerce site that will be
promoted as `the Internet for young men'.  It will feature
XSTV, a popular and highly successful extreme sports brand
and television program that has won numerous industry
awards, including Emmy nominations, as well as having
achieved some of the highest U.S. audience ratings for an
extreme sports show.  In addition to its already large
following of young males, many young urban females are
expected to be attracted as a result of the keenness of
females to chat with extreme sports enthusiasts who post
their video clips on the YUM site.  Dynasty's Mahjong and
other electronic games, together with a loyalty program
through which points can be earned, will be a major feature
of the YUM site. 

    Barbusci added, "Creating a specialized and
controlled vertical that showcases our online games is a
very significant first step but there are others that will
follow, such as the sale of advertising.  The opportunities
available to us for gaining market dominance and financial
returns through the creation of this brand are almost
unlimited." 

    Dr. Bruno Wu, chief executive of NextMart's parent
company, Sun Media Investment Holdings Ltd., stated,
"This agreement allows us to do what we do best:
develop very sizeable online communities for targeted
audiences as a means of providing in-demand products and
services from which revenues will be generated.  The
creation of a powerful and dynamic e-commerce site,
targeting China's population of 18 to 25 year old urban
males and females, will provide our respective
organizations with a platform for reaching a universe of
people keen to make their own decisions and to follow their
own ideas.  This demographic represents the new China; it is
made up of many people who embrace the late Deng Xiaoping's
proclamation that "to get rich is glorious".
Through a combination of our brand building skills and
Dynasty's marketing and gaming expertise, we can play a
role in the realization of that proclamation." 

    The TSX Venture Exchange has in no way passed upon the
merits of the proposed transaction and has neither approved
nor disapproved of the contents of this news release. 

    Forward-looking Statements 

    This press release contains certain forward-looking
statements with respect to the Corporation.  These
forward-looking statements, by their nature, involve risks
and uncertainties that could cause actual results to differ
materially from those contemplated.  We consider the
assumptions on which these forward-looking statements are
based to be reasonable, but caution the reader that these
assumptions regarding future events, many of which are
beyond our control, may ultimately prove to be incorrect. 

    About Dynasty Gaming Inc. 
    In cooperation with Beijing-based 95Joy, Dynasty
Gaming, through its wholly-owned subsidiaries, is
aggressively pursuing agreements with major companies in
the People's Republic of China for the development,
marketing and distribution of government-approved online
applications for its proprietary Mahjong software.  Success
to date includes the establishment of a relationship with
Beijing Junnet Online E-Commerce Limited (
http://www.junnet.cn ), one of the largest prepaid card
distributors in China, for the marketing and distribution
of prepaid cards for accessing a play-for-points version of
Mahjong on sites in China.  Dynasty has also entered into a
partnership with Sohu.com Inc. ( http://www.sohu.com ), one
of China's most widely used interactive online sources for
information, entertainment and communications incorporating
a leading portal with more than 100 million registered
users. 

    Dynasty's relationship with Sun Media Investment
Holdings Ltd. ( http://www.chinasunmedia.com ), China's
largest privately owned multi-media provider, represents a
powerful channel through which to create enhanced awareness
of an online version of Mahjong, a national sport in China.
Agreements also exist with Betex (
http://www.betexgroup.plc.uk ) covering sports lotteries
and SSI ( http://www.sino.com ) covering welfare lotteries,
which further expand the range of distribution channels
through which Dynasty-sourced content will be marketed and
managed in China.  An agreement with Las Vegas From
Home.com Entertainment Inc. ( http://www.lvfh.com ) allows
Dynasty to provide all of its marketing channel partners
with its own Mahjong game together with LVFH's full suite
of popular Asian-style specialty games. Commencement of
multi-site online play of Mahjong in China is expected to
begin in April 2007.  Competition for seats at a World Cup
of Mahjong event, scheduled for June 2007 in Macau, PRC,
will serve as an incentive for a large universe of players.


    Dynasty Gaming's 92.1 million common shares, issued and
outstanding, are widely held by Canadian and U.S. investors.
 Full information on Dynasty Gaming can be found at
http://www.dynastygaming.com and on SEDAR (
http://www.sedar.com ) under Dynasty Gaming Inc. 

    About NextMart Inc. 

    NextMart is an online trade media and merchant company
that builds direct-buyer communities and services them with
digital media offerings, online exhibitions and customer
loyalty programs.  NextMart also builds e-enabled
distribution systems, transaction platforms and business
communities in fast-growing Chinese vertical markets,
connecting buyers and sellers with a suite of turnkey
digital media, e-commerce and information management
solutions. Companies leverage NextMart's web-based business
media communities to access vital industrial intelligence
and forge trading relationships with suppliers and buyers
that promote cost efficiencies and increased distribution
reach.  To learn more, please visit
http://www.sunnewmedia.net . 




    For more information, please contact:

    Dynasty Gaming Inc.
     Albert Barbusci
     Tel:   [phone] x224

    Alliance Advisors, LLC
     Thomas Walsh
     Tel:   [phone]

    Sun Media Investment Hldg.
     Frederic Thenault
     Email: [e-mail]