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2007'03.08.Thu
Hurray! Reports Fourth Quarter and Fiscal 2006 Unaudited Financial Results
March 08, 2007


    BEIJING, March 8 /Xinhua-PRNewswire/ -- Hurray! Holding
Co., Ltd.
(Nasdaq: HRAY), a leader in wireless music distribution and
other wireless
value-added services, artist development and music
production, and wireless
value-added services management software in China, today
announced its
unaudited financial results for the fourth quarter and
fiscal year ended
December 31, 2006.

    FINANCIAL HIGHLIGHTS:

    Highlights for Fourth Quarter 2006
    * Total revenues: $17.0 million, decline of 5.6%
quarter-over-quarter and
      growth of 6.3% year-over-year, meeting previous
guidance of $17.0
      million to $18.0 million
    * Wireless value-added services revenues: $15.1
million, decline of 7.8%
      quarter-over-quarter and growth of 11.5%
year-over-year
    * Software and system integration services revenues:
$0.1 million, decline
      of 11.9% quarter-over-quarter and decline of 93.1%
year-over-year
    * Recorded music revenues, which are from our record
label businesses:
      $1.8 million, growth of 18.7% quarter-over-quarter
    * Net income: $1.6 million, decline of 2.7%
quarter-over-quarter and
      decline of 47.8% year-over-year
    * Adjusted EBITDA (a non-GAAP measure which is defined
as earnings before
      interest, tax, depreciation, amortization and
stock-based compensation):
      $1.4 million, decline of 32.1% quarter-over-quarter
and decline of 48.1%
      year-over-year
    * Diluted earnings per ADS: $0.07

    Highlights for Fiscal Year 2006
    * Total revenues: $70.1 million, growth of 10.7% as
compared with $63.4
      million for 2005
    * 2.5G services revenues: $29.9 million, decline of
16.7% as compared with
      $35.9 million for 2005
    * 2G services revenues: $32.6 million, growth of 61.8%
as compared with
      $20.1 million for 2005
    * Software and system integration services revenues:
$1.4 million, decline
      of 80.7% as compared with $7.3 million for 2005
    * Recorded music revenues, which represent the full
year contribution from
      our new record label businesses we entered this year:
$6.2 million
    * Net income: $5.8 million, decline of 68.8% as
compared with $18.6
      million for 2005
    * Adjusted EBITDA (a non-GAAP measure which is defined
as earnings before
      interest, tax, depreciation, amortization and
stock-based compensation):
      $7.4 million, decline of 62.1% as compared with $19.6
million for 2005
    * Diluted earnings per ADS: $0.26

    Commenting on the fourth quarter results, QD Wang,
Chairman and CEO of
Hurray! stated: "We are pleased to report a solid
quarter which meets our
previous estimate despite renewed deterioration in our
operating environment
during December. Going forward, we will continue our
strategy of developing
proprietary contents and diversifying distribution
channels, while
transforming ourselves into a leading entertainment content
production and
distribution house in China."

    BUSINESS RESULTS

    Total revenues for the fourth quarter ended December
31, 2006 were $17.0
million, representing a 5.6% decrease from $18.0 million
for the preceding
quarter, and a 6.3% increase from $16.0 million for the
fourth quarter in
2005.

    Total revenues for fiscal year 2006 were $70.1 million,
representing a
10.7% increase from $63.4 million for fiscal year 2005.

    Total wireless value-added services revenues were $15.1
million for the
fourth quarter of 2006, a decline of 7.8% as compared with
$16.4 million in
the previous quarter and growth of 3.7% as compared with
$14.6 million in the
fourth quarter of 2005.

    2.5G services revenues were $6.5 million for the fourth
quarter of 2006,
representing a decline of 11.8% as compared with $7.4
million for the previous
quarter and a decline of 23.5% as compared with $8.5
million for the fourth
quarter of 2005.

    Of 2.5G services, WAP revenues were $5.1 million, a
decline of 2.0% as
compared with $5.2 million in the previous quarter and a
decline of 31.1% as
compared with $7.4 million in the fourth quarter 2005. The
decline of WAP
revenues in the quarter was a result of new regulations
implemented in the
quarter mandating free trial periods and double reminders
for subscription
based services.

    MMS revenues were $0.6 million, a decline of 24.0% as
compared with $0.8
million in previous quarter and 45.5% as compared with $1.1
million in the
fourth quarter of 2005. The decline of MMS revenues in the
quarter was a
result of the same regulations that impacted our WAP
revenues.

    Java(TM) revenues were $0.7 million for the fourth
quarter 2006,
representing a decline of 51.0% as compared with $1.4
million in the previous
quarter. We acquired Shanghai Magma at the beginning of the
year and have
consolidated its operations since first quarter 2006.

    2G services revenues were $8.6 million for the fourth
quarter of 2006,
representing decline of 4.5% as compared to $9.0 million
for the previous
quarter and a growth of 41.6% as compared to $6.1 million
for the fourth
quarter of 2005.

    Of 2G services, SMS revenues were $5.3 million for the
fourth quarter of
2006, representing a decline of 2.7% as compared with $5.5
million in the
previous quarter and an increase of 89.3% as compared with
$2.8 million in the
fourth quarter of 2005. The annual increase in SMS revenues
was due to our
increased direct media advertising efforts commenced
earlier.

    IVR revenues were $2.3 million for the fourth quarter
of 2006, a decline
of 12.6% as compared with $2.6 million for the previous
quarter and a decline
of 12.6% as compared with $2.6 million for the fourth
quarter of 2005.

    RBT revenues were $1.0 million for the fourth quarter
2006, representing
growth of 6.2% as compared with $0.9 million in the
previous quarter, and
growth of 42.9% as compared with $0.7 million for the
fourth quarter of 2005.

    Total wireless value-added services revenues for fiscal
year 2006 were
$62.5 million, an increase of 11.5% as compared with $56.1
million in fiscal
year 2005.

    2.5G services revenues were $29.9 million for fiscal
year 2006,
representing a decline of 16.7% as compared with $35.9
million for fiscal year
2005.

    Of 2.5G services, WAP revenues were $21.4 million, a
decline of 37.4% as
compared with $34.2 million in fiscal year 2005.

    MMS revenues were $4.0 million, an increase of 135.3%
as compared with
$1.7 million for fiscal year 2005.

    Java(TM) revenues were $4.2 million, predominantly from
our acquisition of
Shanghai Magma at the beginning of the year, as compared
with nil 2005.

    2G services revenues were $32.6 million for fiscal year
2006, representing
growth of 61.8% as compared to $20.1 million for the
previous year.

    Of 2G services, SMS revenues were $18.4 million for
fiscal year 2006,
representing an increase of 72.7% as compared with $10.6
million for fiscal
year 2005.

    IVR revenues were $10.8 million for fiscal year 2006,
as compared with
$8.5 million for the previous year.

    RBT revenues were $3.4 million for fiscal year 2006, as
compared with $1.0
million in fiscal year 2005.

    Software and system integration services revenues were
$0.1 million for
the fourth quarter of 2006, representing a decline of 11.9%
as compared with
$0.1 million for the previous quarter and a decrease of
93.1% as compared with
$1.4 million for the fourth quarter of 2005.

    For fiscal year 2006, software and system integration
services revenues
were $1.4 million, a decline of 80.7% from $7.3 million for
fiscal year 2005.

    Recorded music revenues, which represent revenues of
our controlled music
companies Hurray! Freeland Music and Huayi Brothers Music,
were $1.8 million,
an increase of 18.7% as compared with $1.5 million in the
previous quarter.
The growth of recorded music revenues in the fourth quarter
is due to new
releases by our two music label companies in the quarter.

    Total recorded music revenues for fiscal year 2006 were
$6.2 million, as
compared with nil in 2005.

    Total gross margin was 31.2% for the fourth quarter of
2006 as compared
with 37.6% for the previous quarter and 41.5% for the
fourth quarter of 2005.
    For fiscal year 2006, total gross margin was 35.6% as
compared with 52.7%
for fiscal year 2005.

    Gross margin for wireless value-added services was
31.9% for the fourth
quarter of 2006, as compared with 36.9% in the previous
quarter and 36.8% for
the fourth quarter of 2005.

    Gross margin for 2.5G services was 41.8% for the fourth
quarter of 2006,
as compared to 48.2% for the previous quarter and 56.3% for
the fourth quarter
of 2005. The decrease in 2.5G gross margin was due to an
increase in content
and promotion costs.

    Gross margin for 2G services was 24.4% for the fourth
quarter of 2006, as
compared to 27.7% for the previous quarter and 9.6% for the
fourth quarter of
2005. The quarterly decrease in 2G gross margin was due to
an increase in
direct media advertising cost.

    Gross margin for wireless value-added services was
34.9% for fiscal year
2006 as compared with 48.9% for fiscal year 2005.

    Gross margin for 2.5G services was 46.4% for fiscal
year 2006 as compared
with 58.5% for fiscal year 2005 due to the decrease of
revenue and increase in
higher cost associated with marketing promotions.

    Gross margin for 2G services was 24.4% for fiscal year
2006 as compared
with 31.9% for the fiscal year 2005 due to the increased
direct media
advertising cost.

    Software and system integration services gross margin
was -109.9% for the
fourth quarter of 2006, as compared to 39.5% for the
previous quarter and
88.9% for the fourth quarter of 2005.

    Gross margin for software and system integration
services was 32.8% for
fiscal year 2006 as compared with 82.1% for the fiscal year
2005.

    Recorded music gross margin was 33.6% for the fourth
quarter of 2006 as
compared to 45.1% in the previous quarter, reflecting
increased costs
associated with new releases.

    Recorded music gross margin was 42.7% for fiscal year
2006.

    Total gross profit was $5.3 million for the fourth
quarter of 2006,
representing a decline of 21.6% as compared with $6.8
million for the previous
quarter and a decline of 19.9% as compared with $6.6
million for the fourth
quarter of 2005.

    For fiscal year 2006, total gross profit was $25.0
million, a decline of
25.3% as compared with $33.4 million for fiscal 2005.

    Total operating expenses were $4.7 million for the
fourth quarter of 2006,
representing a decline of 14.8% as compared to $5.6 million
for the previous
quarter and an increase of 8.5% as compared to $4.4 million
for the fourth
quarter of 2005. The decrease in operating expenses
quarter-to-quarter is
mostly due to our cost optimization program implemented in
the second and
third quarters of 2006; the increase year over year is
mainly due to the
expenses of the newly acquired music companies.

    For fiscal year 2006, total operating expenses were
$21.0 million, an
increase of 32.8% as compared with $15.8 million for the
fiscal 2005.

    Interest income for the fourth quarter of 2006 was $0.6
million as
compared to $0.7 million in the previous quarter. Income
tax was a credit of
$0.6 million in the fourth quarter 2006 compared to $0.2
million in the fourth
quarter of 2005 mainly as result of the reversal of
previously accrued tax as
one of our companies qualified for preferential tax rates.

    For fiscal 2006, interest income was $2.6 million as
compared with $1.4
million in 2005, principally resulting from higher interest
rates, and income
tax expense was $0.1 million compared to $0.4 million in
2005.

    Net income was $1.6 million for the fourth quarter of
2006, representing a
decrease of 2.7% as compared to $1.6 million for the
previous quarter, and a
decrease of 47.8% as compared to $3.0 million for the
fourth quarter of 2005.
Net margin was 9.2% for the fourth quarter of 2006 as
compared to 8.9% for the
previous quarter and 18.7% for the fourth quarter of 2005.

    For the fiscal 2006, net income was $5.8 million, a
decline of 68.8% as
compared with $18.6 million for the fiscal 2005. Net margin
was 8.3% for the
year, as compared with 29.4% for the fiscal 2005.

    Adjusted earnings before interest, tax, depreciation,
amortization and
stock-based compensation (adjusted EBITDA), was $1.4
million for the quarter,
a decline of 32.1% as compared with $2.1 million in the
previous quarter and a
decline of 48.1% as compared with $2.8 million in the
fourth quarter of 2005.
Reconciliations of net income under U.S. generally accepted
accounting
principles (GAAP) and adjusted EBITDA are included at the
end of this release.

    Adjusted earnings before interest, tax, depreciation,
amortization and
stock-based compensation (adjusted EBITDA), was $7.4
million for fiscal year
2006, a decline of 62.1% as compared with $19.6 million in
the previous year.

    Fully diluted earnings per ADS were $0.07 based on a
weighted average of
21.7 million diluted ADSs for the fourth quarter of 2006.
This figure compares
to $0.07 based on a weighted average of 21.7 million
diluted ADSs for the
previous quarter and $0.13 based on a weighted average of
22.4 million diluted
ADSs for the fourth quarter of 2005.

    Fully diluted earnings per ADS were $0.26 based on a
weighted average of
22.1 million diluted ADSs for fiscal year 2006. This figure
compares with
$0.87 based on a weighted average of 21.2 million diluted
ADSs for fiscal
2005.

    As of December 31, 2006, the company had outstanding
21.5 million basic
ADSs and 21.7 million fully diluted ADSs, excluding share
options granted
above the average market value of Hurray! stock for the
quarter as their
effect would have been anti-dilutive.

    As of December 31, 2006, the company had $74.6 million
in cash and cash
equivalents.

    The following tables compare key operating data for the
company's wireless
value added services business for the fourth quarter 2006
and fourth quarter
2005:


    Fourth quarter 2006 revenue breakdown by operator and
by service platform:

                               China     China     China   
  China
    Unit: $ million            Mobile    Unicom    Telecom 
  Netcom    Total

    SMS                         $3.9      $1.4        $-   
     $-     $5.3
    IVR                          1.3       0.4       0.5   
    0.1      2.3
    RBT                          0.5       0.4       0.1   
      -      1.0
    2G Revenues                  5.7       2.2       0.6   
    0.1      8.6
    WAP                          2.7       2.4         -   
      -      5.1
    MMS                          0.3       0.3         -   
      -      0.6
    Java                         0.8         -         -   
      -      0.8
    2.5G revenues                3.8       2.7         -   
      -      6.5
    Total                       $9.5      $4.9      $0.6   
   $0.1    $15.1



    Fourth quarter 2005 revenue breakdown by operator and
by service platform:

                               China     China     China   
  China
    Unit: $ million            Mobile    Unicom    Telecom 
  Netcom    Total

    SMS                         $0.9      $1.9        $-   
     $-     $2.8
    IVR                          1.1       0.8       0.5   
    0.2      2.6
    RBT                          0.5       0.2         -   
      -      0.7
    2G Revenues                  2.5       2.9       0.5   
    0.2      6.1
    WAP                          2.9       4.5         -   
      -      7.4
    MMS                          1.1         -         -   
      -      1.1
    Java                           -         -         -   
      -        -
    2.5G revenues                4.0       4.5         -   
      -      8.5
    Total                       $6.5      $7.4      $0.5   
   $0.2    $14.6



    Fourth quarter 2006 revenue contribution % by operator
and by service
    platform:

                               China     China     China   
  China
                               Mobile    Unicom    Telecom 
  Netcom    Total

    SMS                         73.1%     25.6%      0.4%  
    0.9%    100.0%
    IVR                         54.9      18.3      22.4   
    4.4     100.0
    RBT                         54.3      39.1       6.2   
    0.4     100.0
    2G Revenues                 66.1      25.2       6.9   
    1.8     100.0
    WAP                         52.4      47.6         -   
      -     100.0
    MMS                         49.4      50.6         -   
      -     100.0
    Java                        99.6       0.4         -   
      -     100.0
    2.5G revenues               58.2      41.8         -   
      -     100.0
    Total                       62.7%     32.3%      4.0%  
    1.0%    100.0%



    Fourth quarter 2005 revenue contribution % by operator
and by service
    platform:

                               China     China     China   
  China
                               Mobile    Unicom    Telecom 
  Netcom    Total

    SMS                         32.1%     67.9%        -%  
      -%    100.0%
    IVR                         42.3      30.8      19.2   
    7.7     100.0
    RBT                         71.4      28.6         -   
      -     100.0
    2GRevenues                  41.0      47.5       8.2   
    3.3     100.0
    WAP                         39.2      60.8         -   
      -     100.0
    MMS                        100.0         -         -   
      -     100.0
    Java                       100.0         -         -   
      -     100.0
    2.5Grevenues                47.1      52.9         -   
      -     100.0
    Total                       44.5%     50.7%      3.4%  
    1.4%    100.0%


    BUSINESS HIGHLIGHTS

    Hurray! continued executing its strategy of developing
proprietary
contents and diversifying distribution channels, with the
following
highlights:

    * Hurray! released a series of new songs, including:

        - "Love and Respect" (Wan Zhong Ai Dai)
by Edell of Hurray! Freeland
          Music
        - "Mai Dou" by Shao Yuhan of Hurray!
Freeland Music
        - "What I mean in Your Eyes" (Wo Dao Di
Suan Shen Me) by Pan Xiaofeng
          of Hurray! Freeland Music
        - "The One" by Jane Zhang of Huayi
Brothers Music
        - "Hard to be friends" (Peng You Nan
Dang) by Yu Quan of Huayi
          Brothers Music
        - "Shinning Shinning" by Zhou Xun of
Huayi Brothers Music

    * Hurray! signed up a number of new and top tier
artists, including:

        - Yang Kun, a famous singer in China, which
produced hit songs "Never
          Mind" (Wu Suo Wei) and "Moon Represent
My Heart" (Yue Liang Dai Biao
          Wo De Xin) by Huayi Brothers Music.
        - Lin Xinru, a famous TV star and singer in Taiwan,
by Huayi Brothers
          Music
        - Su Youpeng, a famous singer and TV star in
Taiwan, by Huayi Brothers
          Music

    * Hurray! launched 20 new titles on China Mobile's game
portal, including:

        - "Sword of Fairy"
        - "Visional Hubble-bubble"
        - "Magma Millionaire in Shanghai"
        - "Legend of Seal"
        - "Ru Lai Shen Zhang"

    * Hurray! launched successful marketing programs to
promote the new
      releases simultaneously over Internet and wireless
platforms.
      Consequently, "QQ Love", "What I Mean
in Your Eyes", "Keep Loving" and
      "Wings" became popular hits in the fourth
quarter and ranked top 10 for
      many consecutive weeks in the second quarter on both
China Mobile's
      music portal and Baidu's music search platform.

    * Music and game related revenues, representing
revenues from our recorded
      music and our wireless value-added services with
music and game content,
      were about 44% or $7.5 million of total revenues for
the quarter. This
      compares to 40% or $6.5 million in the fourth quarter
of 2005.

    * Wireless value-added services revenues generated from
operator-
      independent marketing, promotion and distribution
such as direct media
      advertising, interactive media programs, Internet
marketing alliances,
      and handset vendor partnerships reached approximately
33%, or $5
      million, of total wireless value-added services
revenues. This compares
      to 22% or $3.2 million in the year ago quarter.

    "Despite the challenging wireless services
operating environment, we
remain committed to our transformation strategies and
confident about our long
term prospect," commented Mr. Wang.

    Business Outlook

    For first quarter 2007, Hurray! expects its total
consolidated revenues to
be between $15.0 and $16.0 million, reflecting impact of
tightened enforcement
of policy and regulation changes previously announced by
MII and mobile
operators.

    Note to the Financial Information

    The financial information in this press release has
been extracted from
the financial information prepared using the recognition
and the measurement
basis of accounting principles generally accepted in the
United States of
America.

    Conference Call

    The company will host a conference call to discuss the
third quarter
results at

    Time:                9:00 pm Eastern Standard Time on
March 7, 2007
                         or 10:00 am Beijing/Hong Kong Time
on March 8, 2007

    The dial-in number:  800-884-5695  (US)
                         617-786-2960  (international)
                         Password: 86492786

    A replay of the call will be available from March 7,
2007 until March 14,
2007 as follows:
                         888-286-8010  (US)
                         617-801-6888  (international)
                         PIN number: 32801076

    Additionally, a live and archived web cast of this call
will be available
at: 
http://phx.corporate-ir.net/playerlink.zhtml?c=187793&s=wm&e=1464167
or http://www.hurray.com/english/home.htm

    About Hurray! Holding Co., Ltd.

    Hurray! is a leading provider of music and
music-related products such as
ringtones, ringbacktones, and truetones to mobile users in
China through SMS,
IVR, RBT, WAP, MMS and Java wireless value-added services
platforms over
mobile networks and through the Internet. The company also
provides a wide
range of other wireless value-added services to mobile
users in China,
including games, pictures and animation, community, and
other media and
entertainment services.

    In addition, Hurray! is a leader in artist development,
music production
and offline and online distribution in China through its
majority-controlled
record labels Huayi Brothers Music and Hurray! Freeland
Music.

    Hurray! also designs, develops, sells and supports a
service provisioning
and management software for mobile operators in China to
manage wireless
value-added services.

    Forward-looking Statements

    This press release contains statements of a
forward-looking nature. These
statements are made under the "safe harbor"
provisions of the U.S. Private
Securities Litigation Reform Act of 1995. You can identify
these forward-
looking statements by terminology such as "will,"
"expects," "believes" and
similar statements. The accuracy of these statements may be
impacted by a
number of business risks and uncertainties that could cause
actual results to
differ materially from those projected or anticipated,
including risks related
to: continued competitive pressures in China's wireless
value-added services
market; changes in technology and consumer demand in this
market; the risk
that Hurray! may not be able to control its expenses in
future periods;
Hurray!'s ability to succeed in the music development,
production and
distribution business, with which it has only limited
experience; changes in
the policies of the mobile operators in China or the laws
governing wireless
value-added services; the state of Hurray!'s relationships
with China's mobile
operators and the risk that Hurray! may be subject to
further sanctions and
penalties from them in future periods; and other risks
outlined in Hurray!'s
filings with the Securities and Exchange Commission,
including its
registration statement on Form F-1, as amended. Hurray!
does not undertake any
obligation to update this forward-looking information,
except as required
under applicable law.



                          Hurray! Holding Co., Ltd.
               Unaudited Condensed Consolidated Balance
Sheets

                                               As of
December   As of December
                                                 31, 2006  
      31, 2005(1)
                                                        
(Unaudited)
                                                (in
thousands of U.S. dollars)
    Assets
    Current assets:
    Cash and cash equivalents                     $74,597  
       $75,959
    Accounts receivable                            13,178  
        18,089
    Note receivable                                   272  
             -
    Prepaid expenses and other current assets       2,701  
         1,859
    Amount due from related parties                   167  
             -
    Inventories                                       178  
           437
    Total current assets                           91,093  
        96,344

    Deposits and other non-current assets             632  
         1,502
    Property and equipment, net                     1,954  
         2,536
    Acquired intangible assets, net                 6,023  
         3,312
    Goodwill                                       39,622  
        23,026
    Non-current deferred tax assets                     -  
           140
    Total assets                                 $139,324  
      $126,860

    Liabilities and shareholders' equity
    Current liabilities:
    Accounts payable                               $3,681  
        $3,731
    Acquisition payable                             5,832  
           154
    Accrued expenses and other
     current liabilities                            2,613  
         3,210
    Amount due to a related party                       -  
           202
    Income tax payable                                489  
            90
    Deferred tax liability                            530  
           248
    Total current liabilities                      13,145  
         7,635

    Minority interests                              3,359  
           605

    Shareholders' equity:
    Ordinary shares                                   108  
           111
    Additional paid-in capital                     73,608  
        77,336
    Retained earnings                              45,705  
        39,899
    Accumulated other comprehensive income          3,399  
         1,274
    Total shareholders' equity                    122,820  
       118,620
    Total liabilities and shareholders' equity   $139,324  
      $126,860

    (1) December 31, 2005 balances were extracted from
audited financial
        statements.


                          Hurray! Holding Co., Ltd.
          Unaudited Condensed Consolidated Statements of
Operations

                      For the three months ended   For the
twelve months ended
                       December 31,  December 31,  
December 31,  December 31,
                           2006          2005          
2006          2005(1)

                         (in thousands of U.S.        (in
thousands of U.S.
                          dollars, except share       
dollars, except share
                          and per share data)          and
per share data)

    Revenues:
    2G services            $8,608         $6,078       
$32,570        $20,131
    2.5G services           6,498          8,496        
29,941         35,932
    Software and system
     integration services      98          1,424         
1,407          7,293
    Recorded music          1,805              -         
6,204              -
    Total revenues         17,009         15,998        
70,122         63,356

    Cost of revenues:
    2G services             6,508          5,492        
24,615         13,714
    2.5G services           3,784          3,715        
16,057         14,921
    Software and system
     integration services     206            158           
946          1,302
    Recorded music          1,199              -         
3,553              -
    Total cost of
     revenues              11,697          9,365        
45,171         29,937

    Gross profit            5,312          6,633        
24,951         33,419

    Operating expenses:
    Product development       698            697         
2,602          2,537
    Selling and
     marketing              2,751          2,791        
11,921          9,797
    General and
     administrative         1,286            875         
6,472          3,474
    Total operating
     expenses               4,735          4,363        
20,995         15,808

    Income from
     operations               577          2,270         
3,956         17,611

    Interest expense           45              -           
 45             27
    Interest income           587            553         
2,576          1,428
    Income tax expense       (564)          (174)          
121            393
    Minority interests       (117)             -          
(562)             -
    Net income             $1,566         $2,997        
$5,804        $18,619


    Earnings per
     share, basic         $0.0007        $0.0014       
$0.0027        $0.0089
    Earnings per
     ADS, basic             $0.07          $0.14         
$0.27          $0.89
    Earnings per
     share, diluted       $0.0007        $0.0013       
$0.0026        $0.0087
    Earnings per
     ADS, diluted           $0.07          $0.13         
$0.26          $0.87

    Shares used in
     calculating
     basic
     earnings
     per share      2,152,282,170  2,219,045,975 
2,189,748,563  2,092,089,848
    ADSs used in
     calculating
     basic
     earnings
     per ADS           21,522,822     22,190,460    
21,897,486     20,920,898
    Shares used in
     calculating
     diluted
     earnings
     per share      2,171,571,924  2,243,429,037 
2,208,758,636  2,129,228,961
    ADSs used in
     calculating
     diluted
     earnings
     per ADS           21,715,719     22,434,290    
22,087,586     21,292,290

    (1) December 31, 2005 balances were extracted from the
audited financial
        statements.


    The use of non-GAAP financial measures:

    To supplement its consolidated financial statements
presented in
accordance with generally accepted accounting principles
("GAAP") in the
United States, Hurray! uses non-GAAP measures of operating
results and net
income, including in this press release earnings before
interest, taxes,
depreciation and amortization, and before stock-based
compensation expense
("adjusted EBITDA"), which are adjusted from
results based on GAAP to exclude
certain expenses. Hurray!'s management believes the use of
these non-GAAP
financial measures provide useful information to both
management and investors
by excluding certain expenses that are not related to the
Company's
operations. These non-GAAP financial measures also
facilitate management's
internal comparisons to Hurray!'s historical performance
and our competitors'
operating results. Hurray! believes these non-GAAP
financial measures are
useful to investors in allowing for greater transparency
with respect to
supplemental information used by management in its
financial and operational
decision making. The presentation of this additional
financial information is
not intended to be considered in isolation or as a
substitute for the
financial information prepared and presented in accordance
with GAAP.  Please
see below financial table for a reconciliation of adjusted
EBITDA.



    Reconciliation of net income under GAAP to adjusted
EBITDA for the
    following periods:

                       For the three months ended  For the
twelve months ended
                       December 31,  December 31,  December
31,   December 31,
                           2006          2005          2006
         2005(1)
                         (in thousands of U.S.        (in
thousands of U.S.
                          dollars, except share       
dollars, except share
                          and per share data)          and
per share data)

    Net income           $1,566        $ 2,997       $5,804
        $18,619
    Add:
    Interest expense         45              -           45
             27
    Income tax expense     (564)          (174)         121
            393
    Depreciation and
     amortization           825            493        3,481
          1,939
    Non-cash stock
     compensation
     expense                158             17          545
             38
    Less:
    Interest income         587            553        2,576
          1,428
    Adjusted EBITDA      $1,443         $2,780       $7,420
        $19,588

    (1) December 31, 2005 balances were extracted from the
audited financial
        statements.


    For more information, please contact:
    Phoebe Meng
    Investor Relations Manager
    Tel: 8610-84555566 x5532
    yfmeng@hurray.com.cn
PR
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