MAC Viva Glam 6 Campaign - Debbie Harry, Lisa Marie Presley, Eve & Dita Von Teese

MAC Viva Glam 6 Campaign - Debbie Harry, Lisa Marie Presley, Eve & Dita Von Teese

September 07, 2006

-- Asia Satellite Feed

    WHO:     Debbie Harry, Eve, Lisa Marie Presley and Dita
Von Teese have 
             been appointed the new spokespeople for the
MAC Viva Glam VI 
             campaign. 

             Party guests include `Lil Kim, Christina
Aguilera, Nas, Kelis, 
             Petra Nemcova, Maggie Rizer, Narcisco
Rodriguez, Roberto Cavalli, 
             Nina Garcia and other surprise guests.

    WHAT:    Viva Glam VI Lipstick and Lipglass, available
starting 
             September 6th, are the primary fund-raising
products in which 
             100% of the sales are donated to people living
with HIV/AIDS. 

             Since its inception in 1994, Viva Glam
lipsticks (Viva Glam 1 
             through 5) have raised more than $70 million
-- approximately 
             5 million lipsticks -- positioning the MAC
AIDS Fund as one of 
             the most significant corporate supporters in
the fight against 
             HIV/AIDS.   According to Funders Concerned
About AIDS (2005 
             report), the charity is the top corporate US
grant maker in the 
             fight against HIV/AIDS, behind four of the
largest pharmaceutical 
             companies.  Not stopping there, the fund will
announce the 
             largest grant initiative in its history,
totaling $6 million.

    MORE:    The MAC AIDS Fund provides vital support to
men, women and 
             children living with HIV and AIDS.  Proceeds
are distributed to 
             organizations worldwide that provide direct
care services and 
             daily essentials to those afflicted with the
virus, as well as 
             offering education, awareness and prevention
programs and support 
             the elimination of prejudice and
discrimination against 
             HIV/AIDS-affected individuals.  For more
information, log on to 
             http://www.macaidsfund.org

    B-ROLL:  Soundbites with all celebrity spokeswoman and
behind-the-scenes 
             of their ad campaigns; soundbites with John
Demsey, Chairman of 
             the MAC AIDS Fund; press conference, dinner
and celebrity party 
             footage and Viva Glam product shots.  

    SATELLITE INFORMATION - ASIA

     Feed #1
     Date: Friday, September 8, 2006
     Time: 5:00 AM - 5:30 AM, GMT
     (2:00 PM - 2:30 PM, Tokyo Local)

     Feed #2
     Date: Friday, September 8, 2006
     Time: 10:00 AM - 10:30 AM, GMT
     (7:00 PM - 7:30 PM, Tokyo Local)

     Satellite: PAS 2
     Transponder: 4 CH. D, C Band
     Orbital Slot: 191 WL
     Downlink Freq: 3791 H
     FEC: 2/3
     Symbol Rate: 6.62
     Color: NTSC
     Trouble #: +1.707.251.1101 or +1.646.336.7977

    For more information, please contact:

     Robin Applebaum 
     Dogmatic
     Tel:   [phone]
     Email: [e-mail]

SOURCE  MAC