Motorola Creates Laser-etched Envy with Miami Ink Collection

Motorola Creates Laser-etched Envy with Miami Ink Collection

October 20, 2006

Renowned Tattoo Artist, Ami James, Makes His Mark on Motorola Mobile Devices

    LIBERTYVILLE, Ill., Oct. 20 /Xinhua-PRNewswire/ --
Motorola, Inc. (NYSE: MOT) announced today it has partnered
with Ami James, leading tattoo artist on TLC's hit
television series "Miami Ink," to produce a
portfolio of eye-catching mobile devices for its new Miami
Ink Collection. Continuing Motorola's design revolution,
the Miami Ink Collection demonstrates how unique uses of
artwork and finishes can help consumers showcase a variety
of different personalities and individual preferences.

    These wickedly cool handsets, the MOTORAZR, MOTORAZR xx
and the Motorola L6, sport one of six different
tattoo-inspired designs laser-etched directly onto the
smooth surface of the device.  Original tattoos featured in
the collection include a delicate Cherry Blossom, fierce and
fiery Dragon, ornate Gypsy, punk-rock Skull, "I Love
Mom" and a Polynesian Tribal design. 

    "Working with Ami, Motorola has transformed our
slim mobile devices into mobile works of art," said
Jim Wicks, vice president and director, Consumer Experience
Design, Motorola. "Ami's signature flair and
eye-catching designs create Motorola devices that are truly
lifestyle accessories."

    "Drawing tattoos for Motorola and their iconic
mobiles provided an opportunity for me to bring my art form
to life for a whole new audience," said Ami James.
"I have found another way to give consumers `tattoo
cool' without the pain." 

    Availability

    The Miami Ink Collection of mobile devices will be
available in Q4 2006. Specific details will be provided
upon consumer availability.  Consumers can visit
http://www.motorola.com/miamiink for more information.

    "Miami Ink," starring Ami James, is set in a
South Beach tattoo shop and provides a glimpse into the
motivations and passions behind each tattoo artists'
career, while showcasing their work and the stories behind
the tattoos of their clients. It airs Tuesdays at 10 PM
ET/PT on TLC.

    About Motorola

    Motorola is known around the world for innovation and
leadership in wireless and broadband communications.
Inspired by our vision of Seamless Mobility, the people of
Motorola are committed to helping you get and stay
connected simply and seamlessly to the people, information,
and entertainment that you want and need. We do this by
designing and delivering "must have" products,
"must do" experiences and powerful networks --
along with a full complement of support services. A Fortune
100 company with global presence and impact, Motorola had
sales of US $35.3 billion in 2005. For more information
about our company, our people and our innovations, please
visit http://www.motorola.com . 

    MOTOROLA and the Stylized M Logo are registered in the
US Patent and Trademark Office. All other product or
service names are the property of their respective owners.
The Bluetooth trademarks are owned by their proprietor and
used by Motorola, Inc. under license. 

    NOTE TO EDITORS: For high-resolution images of
Motorola's consumer solutions, please visit:
http://www.motorola.com/motoinfo .

    For more information, please contact:

     Shannon Swallow
     Motorola, Inc.
     Tel:   [phone]
     Email: [e-mail]

SOURCE  Motorola, Inc.