Motorola Launches Global Flagship Store in Red Square

Motorola Launches Global Flagship Store in Red Square

October 04, 2006

'Red Square MOTO' Showcases and Celebrates 'Wickedly Cool'
Experiences

    MOSCOW, Oct. 4 /Xinhua-PRNewswire/ -- Motorola, Inc.
(NYSE: MOT) today announces the opening of "Red Square
MOTO" -- the company's newest Global Flagship Store and
its latest thrust in the drive to re-invent retail for
consumers seeking the hottest innovations in mobile
communications.

    Located in Red Square's famous GUM retail center,
Motorola's newest brand destination delivers a deliberate
departure from the traditional shopping experience.  The
company's designers have created a consumer-centric
experience, which invites visitors to discover, explore,
experiment and have fun while choosing the mobile devices
that best match their uniquely personal requirements.

    "Red Square MOTO is the crown jewel in Motorola's
Russian retail portfolio," said Jeremy Dale, vice
president for Motorola Retail and Channel Marketing.
"We are transforming the way consumers in Russia and
around the world experience and buy mobile phones.  Today,
it is much more of an experience, and this allows us to
show what Motorola is all about -- wickedly cool devices
and seamlessly mobile communications."

    The Red Square MOTO experience embodies Motorola's best
thinking following two years of global research.  During the
last 18 months throughout the world, the company has
unveiled and deployed more than 140 stand-alone retail
spaces and experiences, including flagship branded stores,
stores-in-stores and kiosks.  

    In recent weeks, Motorola has also opened doors on a
new era of mobile retailing in Beijing and Shanghai to
signify the strategic importance of China.  Similarly, the
company's new retail experience in Moscow declares
Motorola's commitment to investment and growth in Russia.

    "Red Square MOTO is the first and most spectacular
of a number of Motorola-branded stores planned for
Russia," said Inga Churashova, general manager of
Motorola Russia.  "We're very excited about Motorola's
future in Russia, which by any measure is one of the world's
most exciting and dynamic markets for mobile
communications."

    Every Detail Designed With Consumers in Mind
    Red Square MOTO is divided into three layers of
discovery, each presenting multiple interactive experiences
of Motorola's award-winning mobile handsets. Perhaps even
more important than the physical space, Motorola has
designed the personal touch.  In-store staff have been
recruited and trained to ensure a passion for five-star
quality.  Experts on products and experiences, staff are
committed to ensuring visitors feel free to explore, ask
questions and "try on" products and experiences
-- from mobile music and video to imaging, web surfing,
gaming and going hands-free with Bluetooth connectivity and
accessories.  And, Motorola is not stopping with the sale. 
The company has designed post-sale in-store training
experiences to help consumers keep getting the most from
their Motorola mobiles.  In addition to world-class
staffing and training, visitors to Red Square MOTO will
experience innovations such as interactive flooring,
"MOTO-spression" tables for browsing and
downloading free ring tones and games, and an etching and
phone-tattoo station for the ultimate in handset
personalization and self expression.

    "Opening the Red Square MOTO underscores our
enthusiasm about Russia as well as our ongoing commitment
to bringing the newest and best innovations to
market," said Carsten Schmidt, corporate vice
president for Motorola and general manager of Motorola's
Mobile Devices business in Europe.  "It's a great day
for Motorola and our presence in Russia."

    About Motorola 
    Motorola is known around the world for innovation and
leadership in wireless and broadband communications. 
Inspired by our vision of Seamless Mobility, the people of
Motorola are committed to helping you get and stay
connected simply and seamlessly to the people, information,
and entertainment that you want and need. We do this by
designing and delivering "must have" products,
"must do" experiences and powerful networks --
along with a full complement of support services.  A
Fortune 100 company with global presence and impact,
Motorola had sales of US $36.8 billion in 2005.  For more
information about our company, our people and our
innovations, please visit http://www.motorola.com .

    MOTOROLA and the Stylized M Logo are registered in the
US Patent & Trademark Office.

    Contact:  

     Kirill Lubnin, 
     Motorola, Mobile Devices Russia and CIS., 
     Tel:   [phone] 
     Email: [e-mail] 

     Shannon Swallow
     Motorola, Inc., 
     Tel:   [phone], 
     Email: [e-mail]

SOURCE  Motorola, Inc.