muvee Teams with NuCORE to Showcase Next Generation Multimedia Slideshows with Automatic Creation and HD Display for CE Applications

muvee Teams with NuCORE to Showcase Next Generation Multimedia Slideshows with Automatic Creation and HD Display for CE Applications

September 25, 2006

Companies Demonstrate at Photokina 2006 a Complete Hardware and Software Platform for CE Manufacturers to Embed into their Devices

    COLOGNE, Germany, Sept. 25 /Xinhua-PRNewswire/ --
muvee, the pioneer and leader in Instant Personal Video,
has collaborated with NuCORE Technology, a developer of
leading edge digital image processors, to deliver the first
proof-of-concept of its automatic multimedia slideshow
creation technology embedded in a CE device.  By
integrating muvee's technology into the NuCORE
CleanCapture(TM) SiP-1280 digital image processor, both
companies will demonstrate how end users will be able to
automatically and instantly create compelling photo
slideshows that are paced to music and ready for on-screen
viewing in HD quality.

    "This proof-of-concept is a very compelling
solution for CE manufacturers who want to offer their
customers a much more appealing alternative to viewing
static digital images or plain slideshows in sub-optimal
quality," said Terence Swee, muvee's founder and Chief
Opportunities Officer.  He added, "At muvee, we stretch
ourselves each day to improve muvee's Artistic
Intelligence(TM) automatic editing engine to make the most
emotionally engaging productions from home videos and
digital pictures.  With the power of NuCORE's image
processor embedded in a CE device, we are now able to bring
this marriage of art and science, in real time and in HD
quality to a myriad of CE manufacturers, enabling them to
deliver a much more innovative and meaningful way for
people to bring the emotion of their digital memories to
life on a HD screen at 1280 x 720 resolution.  We believe
as hardware manufacturers max out on storage size, optical
resolution, screen size, and price, they will be looking
out for new ways to bring more fun and value to their
customers through innovative software.  We're excited about
having worked with NuCORE on this significant development,
and are looking forward to its implementation on a wide
range of devices in the near future."  

    muvee's technology enables users to easily and
instantly turn their digital pictures into
professional-quality, finished productions that transition
in response to music -- called 'muvees'.  Users simply
select the pictures that they want to use and choose a
muvee style, which contains patented technology, unique
effects and transitions that are artistically applied to
the user's material and synchronized to the tempo and mood
of the music for added impact.

    Saul Altabet, senior director of marketing for NuCORE
Technology, said, "muvee's ease of use and its ability
to automatically synchronize pictures to music sets it apart
from other slideshow applications because the end result is
more compelling and enjoyable to watch.  By combining our
high-performance image processing and HD display
capabilities, we are now able to offer CE manufacturers the
next level of multimedia slideshow creation in HD quality. 
There is great potential for embedding this offering in
HDTVs, or any other device that consumers use to display
their digital media on a TV, such as cameras, camcorders,
set-top boxes, or MP3 player docking stations."

    muvee will be demonstrating this proof-of-concept to
customers at photokina 2006, held in Cologne, Germany, from
September 26 to October 1, in Hall 04.1, Aisle E, Booth
#041.

    About NuCORE Technology

    NuCORE Technology develops leading-edge digital image
processing chips for video and still cameras.  NuCORE's
products offer the industry's highest-quality image capture
and enhanced camera performance with reduced power
consumption. By providing a complete development platform,
including software and development boards, NuCORE helps
camera makers speed new products to market. For more
information, see http://www.nucoretech.com .

    About muvee 

    Founded in 2001, muvee is the pioneer and global leader
in a dynamic new field: Instant Personal Video.  muvee's
patented technology revolutionizes home video production,
enabling anyone to automatically turn video and pictures
into professional-quality productions in hundreds of
different styles.  Users need no prior experience working
with video and each production is created in a fraction of
the time that it would normally take using conventional
video editing tools.  muvee's products are available for
PCs, camera phones, embedding in CE devices, photo kiosks,
websites and other platforms.  For more information, please
visit http://www.muvee.com .

    For more information, please contact:
 
     Juanna Tan
     Tel:   [phone]
     Email: [e-mail]

     Saul Altabet 
     Email: [e-mail] 

SOURCE  muvee