Texas Instruments Application Suite Ecosystem Boosts Development of Affordable Multimedia Feature Phones

Texas Instruments Application Suite Ecosystem Boosts Development of Affordable Multimedia Feature Phones

November 09, 2006

    BEIJING, Nov. 9 /Xinhua-PRNewswire/ -- Furthering its
commitment to accelerate wireless growth in China and
high-growth markets worldwide, Texas Instruments
Incorporated (TI) (NYSE:TXN) is working with leading
application software providers to offer a scalable,
integrated application suite to boost development of
affordable multimedia feature phones.  Application suites
from an ecosystem of leading software providers are
integrated onto TI's "LoCosto" single-chip value
platform and OMAP-Vox(TM) multimedia product family for a
highly customizable solution on mobile phones. TI customers
can select an application suite such as Motorola Ajar,
OpenPlug's ELIPS, Sasken's ARIA and SKY MobileMedia's
SKY-MAP(TM), that can be easily adapted to the unique needs
of their handset products and specific operator and consumer
requirements.

    (Logo:
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    "Together with its ecosystem of application suite
providers, TI is committed to helping its customers
differentiate in the highly-competitive wireless market by
providing a variety of solutions," said Remi
El-Ouazzane, General Manager of TI's 2.5G business for its
Wireless Terminals Business Unit.  "TI's applications
suite ecosystem provides multiple pre-integrated offerings
based on selected superior solutions, resulting in flexible
choices and faster time to market with customized,
differentiated products."

    The process of porting, validating and integrating
software takes significant monetary and time investment. 
TI is committed to helping customers maximize those
investments by offering them a choice of pre-integrated
application suites, simplifying the development process of
mass market multimedia feature phones and reducing time to
market by as much as six months.  Each partner provides a
unique modular and scalable offering based on a framework
which allows development of multiple phone models for
various market segments.  This gives handset manufacturers
the ability to add or remove applications to best address
market and consumer needs.  A common TI software
foundation, built with open industry standard APIs,
provides for software re-use and easy, consistent migration
across TI's "LoCosto" and OMAP-Vox solutions. 

    In choosing its ecosystem application suite providers,
TI thoroughly evaluates suppliers on multiple selection
criteria including: software architecture; scalability;
breadth of application components; MMI customizability;
robust worldwide engineering support and meeting operator
grade compliancy. The result is that handset manufacturers
can choose from a selection of proven, scalable solutions
on TI's "LoCosto" and OMAP-Vox platforms for
differentiated feature phone development. 

    Availability

    Pre-integrated solutions from TI's application
ecosystem partners on the "LoCosto" platform are
available today. Application suite solutions on OMAP-Vox
are expected to be available in the first quarter of 2007.


    Texas Instruments - Making Wireless 

    TI is the leading manufacturer of wireless
semiconductors, delivering the heart of today's wireless
technology and building solutions for tomorrow.  TI
provides a breadth of silicon and software and 15 years of
wireless systems expertise that spans handsets and base
stations for all communications standards, wireless LAN,
Bluetooth, A-GPS, mobile TV and Ultra Wideband.  TI offers
custom to turn-key solutions, including complete chipsets
and reference designs, OMAP(TM) application processors, as
well as core digital signal processor and analog
technologies built on advanced semiconductor processes. 
Please visit http://www.ti.com/wirelesspressroom for
additional information.

    About Texas Instruments 

    Texas Instruments Incorporated provides innovative DSP
and analog technologies to meet our customers' real world
signal processing requirements. In addition to
Semiconductor, the company's businesses include Educational
& Productivity Solutions. TI is headquartered in Dallas,
Texas, and has manufacturing, design or sales operations in
more than 25 countries. 

    Texas Instruments is traded on the New York Stock
Exchange under the symbol TXN. More information is located
on the World Wide Web at http://www.ti.com .

    Trademarks

    OMAP and OMAP-Vox are trademarks of Texas Instruments.
All registered trademarks and other trademarks belong to
their respective owners.

    For more information, please contact:

     Amy Drozd	
     Tel:   [phone]	
     Email: [e-mail]
  
     Gail Chandler	
     Tel:   [phone]	
     Email: [e-mail]

     Tracy Zhou	
     Tel:   [phone] x216 	
     Email: [e-mail]

SOURCE  Texas Instruments Incorporated