21 Communications Opens New Wireless Channel for Warner China Film HG Corporation

21 Communications Opens New Wireless Channel for Warner China Film HG Corporation

May 17, 2006

    SHANGHAI, China, May 17 /Xinhua-PRNewswire/ -- Warner
China Film HG Corporation ("Warner China") has
signed an agreement with mobile media marketing company 21
Communications to launch a new wireless content portal to
showcase "The Jade Warrior" on an exclusive
basis. 

    The mobile site, which will be the first of its kind
for the movie industry in China, will offer consumers the
opportunity to view video movie trailers and download free
movie wallpapers, ringtones and games to their phones.  A
discussion area on the mobile site will enable movie fans
to post comments to a bulletin board.  A theater finder is
also planned for the new wireless site.  "The Jade
Warrior" will be the first Warner China production to
be appear on this new platform, on which the parties
anticipate rolling out many other Warner China productions
during the year to come.

    The mobile portal and downloadable content are intended
for sponsorship and promotion.  Although a sponsor has not
yet been named for the wireless channel, the opportunity is
uniquely suited for mobile phone manufacturers.

    21 Communications CEO David Turchetti said:
"Sponsored content channels, like the one we are
developing for Warner China, offer brands the unique
opportunity to provide free mobile content that consumers
want while engaging them in an opt-in marketing
dialogue."

    Ellen Eliasoph, Director and Vice President of Warner
China, said:  "Because the films being produced and
distributed by Warner China are aimed squarely at the hip,
young demographic of technology-savvy consumers, we see the
establishment of a mobile portal as a key component of our
overall company launch and marketing strategy."

    "Jade Warrior", the first movie to be
showcased on the new Warner China mobile channel, is a
martial arts fantasy combining Finnish and Chinese
mythologies and is distinguished by its rich imagery and
unique visual style. The cast includes Zhang Jingchu
("Peacock", "Seven Swords"), Tommi
Eronen and Markku Peltola. "Jade Warrior" will be
released in China and Europe in autumn of 2006.  The new
mobile channel will launch prior to the movie release to
promote the movie and its sponsors.

    About 21 Communications

    21 Communications enables companies to reach Chinese
consumers on mobile phones and new media.  With its
proprietary technology and vast distribution resources, 21
Communications connects clients to China's
telecommunications infrastructure, develops and monetizes
their digital content, and constantly expands their market
share.  The company's profitability is rooted in its deep
client base, including Shanghai Media Group, Nickelodeon,
Adidas, Electronic Arts (EA), P&G, Dell and KFC. Visit
http://www.21cms.com.

    About Warner China Film HG 

    Warner China Film HG Corporation is the first
Sino-foreign joint venture filmed entertainment company in
the history of the People's Republic of China. The
formation of the Company brings together the China Film
Group, China's leading state-owned filmed entertainment
conglomerate, Warner Bros. Pictures, a world-renowned and
globally recognized leader in filmed entertainment, and
Hengdian Group, China's largest privately owned film and
television enterprise.  The Company was established in mid-
2005, and its first three pictures, "Jade
Warrior", "The Painted Veil" (starring
Edward Norton, Naomi Watts, Anthony Wong and Xia Yu) and
"Telephone 601" (starring Cecilia Cheung, Zhou
Bichang and Hu Ge) will be released during the latter half
of 2006.


    For more information, please contact:

     David Turchetti
     CEO of 21 Communications
     Tel:   [phone]
     Fax:   [phone]
     Email: [e-mail]
     Web:   Http://www.21cms.com

SOURCE  21 Communications