2007'02.01.Thu
AnalogicTech Announces Two New RGB Controllers

March 13, 2006

Integration Simplifies Design of RGB Diode Sequencing for Mobile Phones
SUNNYVALE, Calif., March 13 /Xinhua-PRNewswire/ -- Advanced Analogic Technologies Incorporated (AnalogicTech) (Nasdaq: AATI), a developer of power management semiconductors for mobile consumer electronic devices, today announced the highly integrated AAT4295 and AAT4297 RGB controllers. Targeted at portable systems, the two new controllers dramatically simplify the design and layout of fashion lighting functions by eliminating the need for multiple discrete devices while saving valuable GPIO resources. (Logo: http://www.newscom.com/cgi-bin/prnh/20050829/SFTU089LOGO ) To generate the three colors in an RGB LED, designers must typically sequence the diodes and control the current going to each separate red, blue, and green diodes within the package. "Designers would typically need to use three separate MOSFETs, all the associated interface circuitry, and three GPIO pins on the system processor to drive the RGB LED," explains Phil Dewsbury, Product Line Director for AnalogicTech. "With the AAT4295 and AAT4297, designers can now support up to two RGB LEDs while eliminating the need for discrete MOSFETs and save the GPIO lines for other system functions." Three, Six-Channel Versions The three-channel AAT4295 supports the use of a single RGB LED while the six-channel AAT4297 supports the design of systems with two RGB LEDs. The state of each output channel is controlled with a single GPIO line via the EN/SET pin using AnalogicTech's Simple Serial Control(TM) (S2Cwire(TM)) serial digital interface. Both the AAT4295 and the AAT4297 can also be used for general-purpose applications whenever a load requires a low-side switch connection to ground. The AAT4295 and AAT4297 operate over a 1.8V to 5.5V input range. Both devices consume less than 3uA of quiescent current. Price and Availability Rated over the -40 degrees C to +85 degrees C temperature range, the AAT4295 and AAT4297 are available now. The AAT4295 is offered in a tiny (2.0x2.1mm) Pb-free, 8-pin SC70JW package and sells for $0.71 in 1,000-unit quantities. The AAT4297 is offered in a Pb-free, 12-pin TSOPJW package and sells for $0.90 in 1,000-unit quantities. About AnalogicTech Advanced Analogic Technologies Incorporated (AnalogicTech) is a supplier of power management semiconductors for mobile consumer electronic devices, such as wireless handsets, notebook and tablet computers, smartphones, digital cameras, and digital audio players. The company focuses its design and marketing efforts on the application-specific power management needs of consumer, communications, and computing applications in these rapidly evolving devices. AnalogicTech is headquartered in Sunnyvale, California, with offices in Beijing, Hong Kong, Japan, Shanghai, Shenzhen, South Korea, Sweden, and Taiwan, as well as a worldwide network of sales representatives and distributors. For more information, please visit the AnalogicTech website: http://www.analogictech.com . (AnalogicTech - G) "Safe Harbor" Statement Under the Private Securities Litigation Reform Act of 1995 Statements contained in this release that are not historical facts are forward-looking statements, as that term is defined in the Private Securities Litigation Reform Act of 1995. Forward-looking statements, including financial projections and forecasts, involve risks and uncertainties that could cause AnalogicTech's actual results to differ materially from our current expectations. Factors that could cause AnalogicTech's results to differ materially from those set forth in these forward-looking statements include customers' cancellation or modification of their orders; our failure to accurately forecast demand for our products; the loss of, or a significant reduction in orders from, any of our significant customers; fluctuations in our operating results; our inability to develop and sell new products; defects in or failures of our products; the expense and uncertainty involved in our customer design-win efforts; the financial viability of the distributors of our products; consumer demand for cellular phones and other mobile consumer electronic devices; worldwide economic and political conditions, particularly in Asia; fluctuations in our costs to manufacture our products; our reliance on third parties to manufacture, test, assemble and ship our products; our ability to retain and attract key personnel; our ability to compete with our competitors; and our ability to protect our intellectual property rights and not infringe the intellectual property rights of others. Other factors that may cause our actual results to differ from those set forth in the forward-looking statements contained in this press release and that may affect our prospects in general are described in our filings with the Securities and Exchange Commission, including our Registration Statement on Form S-1 related to our initial public offering. AnalogicTech undertakes no obligation to update or revise forward-looking statements to reflect subsequent events or changed assumptions or circumstances. NOTE: AnalogicTech and the AnalogicTech logo are trademarks of Advanced Analogic Technologies Incorporated. All other brand and product names appearing in this document are registered trademarks or trademarks of their respective holders. For more information, please contact: U.S. Headquarters David Brown, Sr. Application Engineer Advanced Analogic Technologies Incorporated Tel: +1-408-737-4600 Email: dbrown@analogictech.com Europe Phil Dewsbury, Product Line Director Advanced Analogic Technologies Incorporated Tel: +44-1189-657763 Email: pdewsbury@analogictech.com Agency Contact Matthew Quint, Principal, Quint Public Relations Tel: +1-650-599-9450 Email: mquint@quintpr.com SOURCE Advanced Analogic Technologies Incorporated
PR
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