Aplix Announces New Cross-Platform BTO (Build-to-Order) Mobile Phone Software Solution

Aplix Announces New Cross-Platform BTO (Build-to-Order) Mobile Phone Software Solution

May 18, 2006

New Full Features Build-To-Order Operators-Certified RI Offerings Designed for Manufacturers to Add/Replace/Swap Components Easily on Multiple Platforms

     * Multi-platform, multi-vendor, full features
build-to-order solution
     * Maximizes value of various third party software
components
     * Easy to add/replace components to differentiate
customer product
     * Operator certified, easy to configure, fast time to
market
     * Available for various platforms such as Linux and
BREW


    TOKYO, May 18 /Xinhua-PRNewswire/ -- Aplix Corporation
(TSE: 3727) today announced a new full features BTO
(build-to-order) mobile phone software solution that
enables manufacturers to add/replace/re-use the different
software components easily to differentiate their products,
and to meet the different operator requirements in a timely
manner.

    Software integration work had been growing
significantly in the face of increasing customization
requirements by wireless operators.  To develop many
variants of handsets on multiple platforms with throughout
features required by the different operators, manufacturers
require a flexible operator-certified solution that allows
them to "plug-in" and "plug-out" the
different operator-specific software modules and swap these
components easily.

    To make this possible, along with the opening of the
"Platforms Development Center" in April and the
ongoing integration works with the many different
middleware / component partners, Aplix is developing a RI
(Reference Implementation) to meet the whole software
stacks required by leading operators.

    In order to allow the different software modules to be
swapped easily to fulfill different operators'
requirements, Aplix aims at creating a RI for each wireless
operator and make it available to various platforms so that
manufacturers can realize BTO (build-to-order) to quickly
build mass-customized competitive products.  To start with,
Aplix is now developing a RI based on Linux and another RI
based on BREW(R)/MSM in parallel so that its customers can
select each operator specific software module to their
preference.

    Aplix CEO Ryu Koriyama said, "Building on our
direct work relationships with leading operators and
pre-development of porting layers/glues with the different
middleware/component partners, Aplix is proud to extend our
product offerings from pure JavaTM platform to the ENTIRE
mobile phone software solution that conforms to the
specifications of different operators.  We hope to provide
full operator certified RIs that meet manufacturers' needs
in the development of high-performance mobile phones, and
at the same time, increase Aplix's revenue and profit by
raising the per unit income."

    About Aplix Corporation

    Aplix Corporation is the global leader in deploying
Java technology in mobile phones. Aplix was first
established in 1986 and has been a Sun Java licensee since
1996. Aplix was publicly listed on the Tokyo Stock Exchange
(Mothers) in 2003. On August 24, 2004 Aplix and the Taiwan
based company iaSolution finalized the integration of the
corporations. 

    Headquarters:  Tokyo
    Other offices: San Francisco, Munich, Taipei, Shanghai,
Beijing, 
                   Seongnam and Seoul 

    For more information, please visit:
http://www.aplixcorp.com and http://www.iasolution.net

    * Java and all other Java-based marks are trademarks or
registered 
      trademarks of Sun Microsystems, Inc. in the United
States and other 
      countries.
    * All other product or service names are the property
of their 
      respective owners.

    For more information, please contact:

     Akiko Sharp Doi,
     Aplix Corporation 
     Tel:   [phone] 
     Email: [e-mail]
     Web:   http://www.aplixcorp.com

SOURCE  Aplix Corporation