2007'02.01.Thu
Axiom Telecom, Brightstar Corp., Dangaard Telecom & RadioShack Form New Global Wireless Alliance

March 09, 2006
BRAXDA Telecom Creates Powerful Alliance for the Telecommunications Industry Worldwide, Represents Over 70,000 Points of Sale
FORT WORTH, Texas, PADBORG, Denmark, DUBAI, United Arab
Emirates and MIAMI, March 9 /Xinhua-PRNewswire/ -- Axiom
Telecom, Brightstar Corp., Dangaard Telecom, &
RadioShack Corporation (NYSE: RSH) today announce the
formation of BRAXDA Telecom, a distribution, supply chain
and retail alliance built to serve the wireless
telecommunications industry worldwide.
The four founding members, each leaders in their
respective markets, collectively purchase over 50 million
handsets annually, serving 52 countries and reaching over
70,000 points of sale worldwide. Together, the four
companies exceeded $10 billion in revenues in 2005.
"The scale and scope of BRAXDA Telecom, and our
members' expertise in the markets they serve, make a
powerful alliance that will be focused on accelerating
wireless worldwide," said Brightstar president &
CEO R. Marcelo Claure.
BRAXDA Telecom is owned, equally divided, among the
four founding companies, each with a dominating market
position in its region. BRAXDA's current membership
includes:
Axiom Telecom -- the largest retailer and distribution
services company in the Middle East
Brightstar -- the largest wireless distribution and
supply chain management company serving the wireless
industry
Dangaard Telecom -- the largest European distribution
and supply chain management company
RadioShack Corporation -- the leading wireless
consumer electronics retailer serving consumers throughout
North America
The Board of Directors of BRAXDA includes: Faisal Al
Bannai, CEO Axiom Telecom; R. Marcelo Claure, President
& CEO, Brightstar; Michael Koehn Milland, COO, Dangaard
Telecom Holding A/S; and Andy Berman, vice president of
RadioShack Corporation.
"The founding companies are excited about the
potential for this new alliance, and we are actively
seeking high-growth companies in the wireless arena to join
us in this venture. Increasing the reach of the alliance
will benefit both consumers and manufacturers," said
Faisal al Bannai, founder and CEO of Axiom Telecom.
The BRAXDA Telecom organization was founded to assist
manufacturers, retailers and operators in accelerating
products to market. Additionally, members seek to share
best practices to increase operational efficiencies and
will investigate the feasibility of entering new markets in
the future.
"We wish to provide our loyal partners among our
suppliers with even greater opportunities. At the same
time, we intend to give our retail customers access to a
new range of products and services," says COO Michael
Koehn Milland, Dangaard Telecom.
"As a leading wireless retailer, we are constantly
looking for ways to lower cost and bring innovative products
to our customers," Jim Hamilton, RadioShack Executive
Vice President of Merchandising and Marketing.
BRAXDA Telecom members are also seeking to identify
additional members who can enhance the overall mission and
vision of the alliance. For more information on membership
qualifications, please visit http://www.braxda.com .
About BRAXDA Telecom
BRAXDA Telecom is an alliance of leading distribution,
supply chain and retail services companies supporting the
global wireless industry. Founding members of the Alliance
include UAE-based, Axiom Telecom, US-based Brightstar,
Denmark-based Dangaard Telecom and US-based RadioShack
Corporation. BRAXDA Telecom is incorporated in Dubai, UAE.
For more information, visit http://www.braxda.com .
About Axiom
Axiom Telecom is the largest retailer and distributor
of mobile and wireless solutions in the Middle East with
operations in the United Arab Emirates, Saudi Arabia,
Kuwait, Bahrain, Qatar, and Oman, and Axiom continues to
expand further into new territories. Founded in 1997 by its
current CEO and entrepreneur Faisal Al Bannai, Axiom has
over 300 retail points of presence and employs almost 1000
with revenues approaching USD $1 billion. Axiom's
partnerships include leading international brand
manufacturers such as Nokia, Sony Ericsson, Motorola,
Siemens, Samsung, LG, Palm and Imate. Axiom also acts as a
reseller of network operator airtime. Axiom operates in
different channels like retail, distribution, service
provider for value added services, after sale service
centers and as a virtual operator for Thuraya satellite.
Tecom -- a member of the prestigious Dubai Holdings group
-- took a 40% share in Axiom in December 2005.
About Brightstar
Brightstar Corp. is the leading wireless distributor
and supply chain solutions provider for the global wireless
telecom industry. Headquartered in Miami, FL, Brightstar
has operations in Argentina, Australia, Barbados, Bolivia,
Brazil, Chile, Colombia, Costa Rica, the Dominican
Republic, Ecuador, El Salvador, Guatemala, Hong Kong,
India, Jamaica, Mexico, Paraguay, Peru, Puerto Rico,
Trinidad & Tobago, U.A.E., Uruguay, U.S. and Venezuela.
The company serves over 160 network operators and 25,000
resellers, retailers and agents around the world and also
represents many of the world's leading wireless
manufacturers. The company exceeded $2.25 billion in
revenue in 2005.
About Dangaard Telecom
Dangaard Telecom A/S is Europe's largest distributor of
mobile phones and original accessories for mobile phones.
Dangaard Telecom has developed a number of advanced
services within logistics and services, earning the
position as a value adding link between the other players
in the telecommunication market: The mobile phone
manufacturers, the mobile phone operators and the retail
business.
Today, Dangaard Telecom is represented by subsidiaries
in 14 countries. The company has approximately 1000
employees and the turnover in the financial year 2004/2005
was Euro1.6 billion.
About RadioShack Corporation
Fort Worth, Texas-based RadioShack Corporation (NYSE:
RSH) is one of the most trusted consumer electronics
specialty retailer in the U.S. and is a growing provider of
a variety of retail support services. The company operates
through a vast network of sales channels, including: nearly
7,000 company and dealer stores; over 100 RadioShack
locations in Mexico; and more than 600 wireless kiosks.
RadioShack's knowledgeable and helpful sales associates
deliver convenient product and service solutions within an
estimated five minutes of where 94 percent of all Americans
either live or work. For more information on RadioShack
Corporation, visit http://www.RadioShackCorporation.com .
To learn more about RadioShack products and services or to
purchase items online, visit http://www.RadioShack.com .
For more information, please contact:
Sally Lange for BRAXDA & Brightstar Corp.
Tel: +1-847-533-5290
Email: Sally.lange@us.brightstarcorp.com
Brad Whatmough for Axiom Telecom
Tel: 4-331-8555
Nikolai Fink for Dangaard Telecom
Tel: +45-7330-3080
Email: nfi@dangaard.com
Kay Jackson of RadioShack Corporation
Tel: +1-817-415-3300
SOURCE Brightstar Corp.
PR
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