2007'02.01.Thu
CASCADE and True in Ground-breaking Launch to Revolutionize Bangkok's IPTV Market

April 20, 2006

HONG KONG, April 20 /Xinhua-PRNewswire/ -- CASCADE Limited, a wholly owned subsidiary of PCCW Limited, announced that it had completed building and installing an IPTV system for True Digital Entertainment Company Limited in Thailand. True Digital Entertainment Company Limited is a subsidiary of True Corporation Plc, Thailand's only fully integrated communications company and leader in convergence lifestyle solutions. As the leader in broadband service in Thailand, True has launched Thailand's IPTV (Internet Protocol Television) service that will revolutionize the TV-viewing experience in Bangkok for its broadband subscribers. With QualiTVision, CASCADE's IPTV Solution, True's subscribers will be able to enjoy DVD-quality movies and TV programming via broadband connections to their homes. CASCADE Limited designed, built and maintains PCCW's now TV network, the world's largest IPTV deployment. now TV has attracted over 549,000 subscribers in Hong Kong since its launch in 2003. CASCADE's QualiTVision, the proven IPTV solution used by now TV, gives True a self-contained turnkey solution with unlimited scalability. True currently dominates Bangkok's broadband market and will now be able to offer IPTV services, such as broadcast TV and video-on-demand to increase its revenue streams. With IPTV and its added value services, True is targetting over half a million broadband customers by the end of 2006. CASCADE's complete IPTV solution employs network-based conditional access (network CA), which unlike traditional content security and anti-piracy mechanisms that rely on smartcards or software in set-top boxes, cannot be easily compromised. Since the "right-to-see" is built directly into the broadband network equipment on True's premises, it gives subscribers and content providers the highest level of security beyond the reach of unauthorized access. CASCADE's feature-rich middleware uses state-of-the-art technology and enables True to implement flexible marketing strategies to fit its business needs. Using the very latest MPEG-4 compression technology, subscribers to True's new IPTV service will be able to enjoy DVD-quality video delivered to their homes, even at a transmission bandwidth of only 2 Mbps. CASCADE's QualiTVision solution offers the highest quality technology and gives True a customized and complete solution to fit their specifications. CASCADE was chosen by True among four leading vendors. Mr. Paisit Vatjanapagom, True's general manager, Broadband Broadcast and Multimedia, said: "CASCADE's experience and their ability to give us a complete package is very attractive to us. Their complete solution with fully integrated and proven middleware is customizable and user-friendly, enabling us to deploy IPTV service cost effectively, securely and quickly. The Network CA and middleware are both important factors for us, both in what we can offer to our customers and what we can give in reassurance to our local and international content partners. CASCADE's packaged solution lets us keep to the promise at the heart of our vision, which is to be the leader in convergence solutions to fulfill the changing lifestyles of Thai consumers in line with global communications technology developments." Mr. W.W. Chan, CASCADE Limited's Managing Director, said: "We are pleased to offer True a turnkey solution and provide them with a complete IPTV service. We will apply our experience and knowledge with developing now TV in Hong Kong to helping True expand its business into IPTV. As a 'trusted partner' of our customers, and with a proven track record in the field, we look forward to providing True an extremely high level of content protection and revenue assurance for its cost-effective IPTV business. CASCADE Limited is among the largest technical services providers serving telecoms operators and other network-reliant organizations in Asia Pacific." About CASCADE Limited CASCADE Limited is a wholly-owned subsidiary of Hong Kong's PCCW Limited and employs more than 3,000 highly-skilled engineers and technical experts. As well as meeting PCCW's complex technology requirements, which include providing a network availability rate of 99.999%, CASCADE Limited pursues IPTV business opportunities all over the world. The company also offers a wide range of other services, such as designing, building and operating network infrastructures, operations centers and integrated network management systems, as well as providing outsourcing and technical consultancy. To learn more about CASCADE Limited, please go to http://www.cascade-ltd.com . About True True Corporation Public Company Limited is Thailand's only fully-integrated communication solutions provider, convergence solutions leader and premier lifestyle enabler. True provides consumers, small and medium enterprises, and corporations with a full range of voice, data and multimedia solutions customized to meet their needs. The company is the largest wireline service provider in Bangkok, the largest broadband provider in the country and a major player in the wireless, cellular and Internet markets. Principal subsidiary companies in the True Group include UBC, Thailand's dominant pay television operator, and True Move, a major mobile phone service provider. For more information please visit: http://www.truecorp.co.th . For media inquiries please call: Hans Leung PCCW Tel: +852-2883-8747 Email: hans.leung@pccw.com SOURCE CASCADE Limited
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