Findus Launches MEGAO3 Omega-3 Supplement With The David Beckham Academy Globally

Findus Launches MEGAO3 Omega-3 Supplement With The David Beckham Academy Globally

March 29, 2007

    LONDON, March 29 /Xinhua-PRNewswire/ -- Findus Ltd. is
pleased to announce it has entered into a relationship
between its new MEGAO3 Omega-3 Supplement brand and The
David Beckham Academy.

    Healthy Investment

    As part of the Findus drive to create a healthier
generation, the company's new MEGAO3 Omega-3 supplement is
joining forces with The David
Beckham Academy to help improve the nation's nutritional
knowledge.

    (Photo:
http://www.newscom.com/cgi-bin/prnh/20070329/251529 )

    Available exclusively on-line at www.megaO3.com the
launch of MEGAO3
Omega-3 will be backed by a GBP2 million campaign -- which
will include investment in community sporting activities as
well as traditional advertising.

    The brand will be extending its support for a healthier
lifestyle by assisting youth grass roots football including
sponsoring team kits, sporting equipment and transport
initiatives in local communities.

    David Beckham commented: 

    "As a young boy I attended the Bobby Charlton
Soccer School with dreams of becoming a professional
footballer. 

    "The experience changed my life, as I learnt from
the best coaches and got to meet football heroes such as
Bobby Charlton. 

    "But sports science has moved on so much since my
early experiences and at The David Beckham Academy we know
that teaching children to become more active means more
than just drilling them on technical skills. 

    "To maintain fitness throughout life, whether you
are an athlete or not, you need to consider a balanced
diet, which is why MEGAO3 Omega-3 is a good fit for what we
teach at the Academy."

    Findus Stands Firm

    Geir Frantzen, owner of Findus Ltd., says of the new
launch: "For some time Findus food products have been
moving towards a 'Clean Pack' direction with less sugar,
salt and the removal of 'E' numbers. 

    "For example, the new range of food that we
recently launched in collaboration with celebrity chef Jean
Christophe Novelli, is completely free of artificial
colours, additives or preservatives. 

    "We believe that, as manufacturers, we have a
vital role to play in making the world a healthier place
and the launch of MEGAO3 Omega-3 further underlines this
ethos."

    He adds: "We firmly believe in the benefits of
fish oils and we also know that not enough people are
incorporating them into their diets. This is why we, at
Findus, have taken the decision to launch this extremely
pure and toxin-free form of Omega-3 to help improve the
nation's health."

    True Sea Purity

    Available exclusively over the internet Findus MEGAO3
Omega-3 is based on a 100-year-old recipe and provides
essential Omega-3 fatty acids in small, easy to swallow
capsules thanks to the company's unique extraction
process(*).

    Manufactured using Omega-3 from oily fish, as opposed
to the ubiquitous cod liver oil, Findus MEGAO3 Omega-3
contains some of the purest forms of these marine fatty
acids available -- and the most readily absorbed too.

    The new product is also one of the few that can boast
being 100% from the sea. The capsule shells are made from
fish gelatine (most capsules are made from animal
gelatine), thereby combating concerns over toxins that are
found in many oily fish, because the Omega-3 in the Findus
supplement is taken from fish meat, not the liver, making
it purer.

    All the fish used in the manufacture of MEGAO3 Omega-3
are from sustainable sources and fully traceable and, as if
that wasn't enough, Findus
MEGAO3 Omega-3 capsules provide vitamins A, D & E as
the antioxidants in these vitamins help maintain the
freshness of the oils with the added bonus of providing
further health benefits to the consumer.

    Notes to Editors:

    -- (*) Findus manufactures Findus MEGAO3 Omega-3 using
a 100-year-old
Norwegian recipe, using 'fat' mackerel and herrings caught
in the Antarctic
Sea
    -- Findus MEGAO3 Omega-3 is obtained by refining fish
oil in natural
triglyceride form, using alcohol to detach the three fatty
acids present, (including DHA and EPA), from glycerol;
Findus MEGAO3 Omega-3 is then double distilled to re-attach
the glycerol, ensuring that the oil returns to its natural
and most bio-available triglyceride form
    -- Findus MEGAO3 Omega-3 oils are presented in
triglyceride form -- the highest quality and most
'body-ready' available on the market
    -- The Findus MEGAO3 Omega-3 capsules provide vitamins
A, D & E as the antioxidants in these vitamins help
maintain the freshness of the oils whilst also providing
further health benefits to the consumer
    -- General well-being accounts for 65% of all reasons
for taking a supplement; the average person taking a
supplement is 1.4 times a week.
Adults 45+ account for 70% of the supplement market
compared with 44% of all foods. Only half of the
individuals who claim to be concerned about their vitamin
and mineral intake actually do something about it

    About The David Beckham Academy:

    -- The David Beckham Academy is the largest sporting
facility of its kind in Europe comprising two indoor full
sized third generation pitches and an extensive series of
facilities featuring state of the art classrooms, dining
hall, on site medical centre and individual boys and girls
changing facilities. Targeted at all ability levels, The
David Beckham Academy in
London has welcomed in excess of 15,000 boys and girls aged
8-15yrs through its doors since November 2005, with over
10,000 attending free of charge. For further information,
please visit www.thedavidbeckhamacademy.co.uk

    About Findus:

    Findus has a presence in Norway, Sweden, Finland, UK,
France, Spain,
Germany, Denmark, Czech Republic, Slovakia, Hungary,
Thailand and Australia,
employing around 3,000 people with a turnover of
approximately EUR800
million. In April 2005 ownership of Findus Ltd. was
transferred from EQT, to
the private ownership of Geir Frantzen, previously a senior
manager at
Swedish parent company Findus AB. Geir Frantzen has 16
years in the fish and
fish oil market.  For more information on Findus Ltd.
please visit
http://www.findus.co.uk .


    For more information, please contact:

     Zara Reid
     Findus Ltd.
     Tel:   [phone]
     Email: [e-mail]