Franklin Expands Business Development Team

Franklin Expands Business Development Team

April 10, 2007

    BURLINGTON, N.J., April 10 /Xinhua-PRNewswire/ --
Franklin Electronic Publishers, Incorporated (Amex: FEP)
today announced the appointment of Mark Winter, Vice
President/General Manager of its Proximity Technology
Division, and Thomas Chow, General Manager, Asia Business
Development, to its management team.

    Mark Winter has more than twenty years of software
industry experience in electronic publishing, CAD and
simulation applications and services. Previously he was CEO
of Simulis LLC., a provider of online knowledge assessment
and training systems for workforce development. He has also
served as SVP Marketing/Corporate Development for e-SIM
Inc., a simulation software company, and as VP Corporate
Development for Continental Graphics Holdings which
operated one of the largest technical document publishers
in North America.

    Franklin, through its Proximity Technology Division, is
a leading provider of linguistic software resources for
desktop and enterprise where language accuracy is critical
to content quality and search functionality. 

    "We are delighted to have Mark as an addition to
our Senior Management team," said Barry J. Lipsky,
President and Chief Executive Officer of Franklin. 
"Proximity represents a significant strategic growth
opportunity for the company as we offer increased
functionality both through product innovation strategic
partnerships, and through our investment banking
initiatives.  Mark's experience matches perfectly with both
our business development objectives and our development
infrastructure initiatives to create that growth," he
added.

    "Many software products and web services have a
growing need for improved linguistic support so that
content creation is accurate and complete" said Mark
Winter.  "Proximity has an excellent product line that
supports the broadest range of international languages. I'm
excited about delivering this solution to an ever-expanding
universe of software products in global markets where
language accuracy is a critical feature set," he
added. Mr. Winter holds an MBA in Corporate Strategy and an
undergraduate degree in Communications. He also serves on
the Board of the American Institute of Graphic Arts | Los
Angeles. 

    Thomas Chow, with over 30 years in marketing and brand
management, was President of China Innovative Co. at which
he provided consulting services to Johnson & Johnson,
Bausch & Lomb and Revlon in connection with the
launching of these brands into the greater China markets. 
Mr. Chow was also a board member of Bausch and Lomb's joint
venture in China.  Prior to holding this position, Mr. Chow
was the Managing Director, Asia Pacific of
Globalenglish.com an English Language Learning initiative
where he established distribution networks throughout Hong
Kong, China, Taiwan and Korea. 

    Mr. Chow will be responsible for the development and
marketing of Franklin's business initiatives in the
burgeoning Asian markets focusing on Japan, Korea, and the
greater China markets as well as expansion into the other
smaller Pacific Rim markets.  Mr. Chow will also lead the
effort to cultivate relationships with the large
multinational retailers with local buying offices in Hong
Kong and other parts of the Far East.

    "Thomas is another great addition to the Franklin
team," said Mr. Lipsky. "He has launched some of
the world's best known and respected brands into China and
other Asian markets through innovative and cost effective
partnerships.  Now that Franklin has established its
foothold in the Far East markets, we believe that Thomas
will be able to bring to the Franklin team that same
marketing savvy he has demonstrated over and over," he
added.

    "Having grown up in China, I've experienced first
hand the challenges of learning English as a second
language and continue to see on a daily basis the enormity
of the market" said Thomas Chow. "In the Asian
regions no one has to be convinced of the value of learning
English.  With Franklin as the leading brand in the western
markets and its vast publishing partnerships we are well
positioned to extend that reach.  I look forward to the
challenge and am excited to be part of the Franklin
team," he added.

    Mr. Chow holds an MBA in General Management and an
undergraduate degree in Electrical Engineering and is a
resident of Hong Kong.

    About Proximity

    Franklin, through its Proximity Technology Division,
designs and licenses linguistic software that provides
spelling error detection, correction and hyphenation in 36
languages as well as thesaurus, dictionary and other
linguistic functionality to such world renowned technology
leaders such as Adobe and Sun Microsystems. More
information is available at
http://www.proximitytechnology.com/ 

    About Franklin

    Franklin Electronic Publishers Incorporated (Amex: FEP)
is a world leader in electronic handheld information, having
sold more than 37,000,000 electronic books since 1986.
Current titles available directly or through partners
number more than 26,000 in sixteen languages under license
from world class publishers, such as Merriam-Webster and
HarperCollins, focused in five genres: Learning, Language
Learning, Travel, Spiritual, and Leisure. The Company also
licenses its underlying technology to an array of partners
including Adobe, Sun Microsystems and Ademco (a division of
Honeywell). Franklin distributes ROLODEX(R) Electronics
branded organizers worldwide and SEIKO branded reference
products in North and South America, Australia and the
European Community. Franklin's products are available at
43,000 retail outlets worldwide, through catalogs, and
online at http://www.franklin.com .

    ROLODEX(R) is a registered trademark of Berol
Corporation, a subsidiary of Newell Rubbermaid Inc.  SEIKO
is a registered trademark of SEIKO Corporation.

    Except for the historical information contained herein,
the matters discussed throughout this release, including,
but not limited to, those that are stated as Franklin's
belief or expectation or preceded by the word
"should" are forward looking statements that
involve risks to and uncertainties in Franklin's business,
including, among other things, the timely availability and
acceptance of new electronic products, changes in
technology, the impact of competitive electronic products,
and other risks and uncertainties that may be detailed from
time to time in Franklin's reports filed with the Securities
and Exchange Commission.


    For more information, please contact:

     Robin Kelman
     Garfield Group Public Relations
     Tel:   [phone] ext. 244
     Email: [e-mail]