GlobalCom PR-Network Becomes an Incorporated Organization and Covers Over 60 Countries in PR

GlobalCom PR-Network Becomes an Incorporated Organization and Covers Over 60 Countries in PR

March 13, 2007

    - The Members of GlobalCom PR-Network Announced Today
That They
      Have Formed an Incorporation Headquartered in
Brussels, Belgium
    - Local Power With Global Reach

    BRUSSELS, Belgium, March 13 /Xinhua-PRNewswire/ -- The
members of the GlobalCom PR-Network decided to incorporate
into an Incorporation. In its initial form GlobalCom was
founded mid 2004 by Outsource in Belgium and GlobalCom GmbH
in Germany, as an informal group of individual PR agencies.
After merely a year, the network expanded to a global
reach. Today, GlobalCom takes a further step in its
development by providing a solid legal, financial and
operational structure for the delivery of both local and
global services to its customers. With this initiative,
GlobalCom PR-Network is right at the pulse of modern global
PR deployment.

    Listening to the Customer

    "The idea of setting up a legal structure was
dictated by our clients", explains Robert Nystrom,
Director of GlobalCom-PR Network. "We have understood
that, while PR needs to be centrally coordinated for
optimal synergy, delivery by strong local partners is of
the utmost importance. The power and quality of the
delivery lie not in one far away headquarter, but are
managed locally, therefore close to the clients'
market."

    A new PR era emerges

    "Until now, companies could only choose from two
models for deploying their international PR needs",
explains Didier Borremans, Director and Co-founder of
GlobalCom-PR Network. "The first is the top-down
approach, often used by the 'big names' in global PR; a
company founded in one specific region sets up local
branches in different parts of the world, that all work in
line with, and under control of, the mother company. A
second way of working is the lateral organization, in which
independent companies come together to form a detached
partnership. They 'share' clients across country
boundaries. However, both existing propositions no longer
fulfill the requirements of many companies."

    The "best of breed" hybrid solution

    "What we created is a hybrid, bottom-up
solution", explains Ralf Hartmann, Director and
Co-founder of GlobalCom-PR Network. "It is a smart
combination, right on the cross line, of the two existing
models. All parties in our Incorporation have developed
their specific strengths in their respective markets. All
these entrepreneurs have now joined forces into a marriage
of convenience. This forms a global backbone, through a
synthesis of the best qualities of all members, combined
with powerful local delivery, close to the
customers."

    About GlobalCom-PR Network

    GlobalCom-PR Network represents the 21st Century Breed
of global PR deployment. It covers all member states of the
European Union and extends to Australia, Argentina, Brazil,
South Africa, Japan, and the Russian Federation. Customers
served are companies and governmental bodies in all aspects
of the economy, ranging from ICT, Healthcare, Banking &
Finance, etc. GlobalCom-PR Network members cumulate an
annual revenue of over EUR 90 million and unite over 1000
PR Consultants all over the world in their sense of
professionalism, ethics and the aim for results. For more
information visit: http://www.gcpr.net .


    For more information, contact:

    GlobalCom PR-Network nv-sa
     Steenweg op Brussel 213, 
     B-1780 Wemmel
     Tel:   [phone]
     Fax:   [phone]
     Email: [e-mail]
     
     Directors
     Didier Borremans
     Tel:   [phone]
     Email: [e-mail]
     
     Ralf Hartmann
     Tel:   [phone]
     Email: [e-mail]
     
     Robert Nystrom, 
     Tel:   [phone]
     Email: [e-mail]