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2007'06.19.Tue
Huawei Names Kasenna as Partner in Bringing Video On-Demand to China
June 19, 2007



Networking systems giant selects Kasenna's PortalTV(TM) as
pivotal component in its go-to-market strategy for
video-on-demand; service provider Chongqing Cable gears up
to deliver Kasenna-based VOD to half million households in
mainland China

    CHICAGO, June 19 /Xinhua-PRNewswire/ -- NXTcomm --
Kasenna, The IPTV Company(TM), today announced that Huawei
Technologies Co., Ltd. ("Huawei") has selected
Kasenna's PortalTV product suite and its MediaBase XMP(TM)
VOD server as the core component of a fully integrated
video-on-demand service to be rolled out to cable customers
initially in China and then across the world.  Currently
serving 31 of the world's top 50 telecommunications service
providers, Huawei will first bring the Kasenna-based service
to leading Asian operator Chongqing Cable, which plans to
deliver video-on-demand to 500,000 cable customers in
mainland China.  The Kasenna-Huawei alliance represents the
first-ever, end-to-end, operator-validated solution for
Portal TV to be made available anywhere in Asia. 

    According to the industry analyst firm InStat, China's
IPTV subscriber base alone will grow to 6.3 million by
2010, up from 240,000 in 2005 - representing a compound
annual growth rate of over 92%. China has over 115 million
are cable TV households, and is pushing cable TV
digitization. The goal is to have all households in China
on digital technology by 2015. As of today, there were 4M
households who have migrated from Analog to Digital
TV-ready.

    PortalTV(TM) combines a web services-based IPTV
middleware called LivingRoom(TM) 2.0 which gives operators
flexibility to make more rapid programming changes, and
MediaBase(TM) 8.2, the industry's most widely deployed
video server software. 

    MediaBase XMP(TM) is Kasenna's flagship video delivery
software that manages the video content for delivery,
turning affordable off-the-shelf Linux/Intel servers from
leading server vendors into scalable high-performance
video-delivery platforms.  The highly scalable architecture
is designed to match the subscriber growth and protects the
carrier's and service provider's investments.  A
multi-format, multi-network and multi-client video server,
MediaBase XMP is deployed more widely than any other IP
video server in the industry and provides a cost effective,
scalable and reliable way to deliver VOD, network PVR,
StartOver TV, Pay-per-view and more. 

    "Huawei's CableTV product solutions leverage the
company's years of carrier expertise helping today's
service providers deliver high quality  interactive digital
TV services to the home as well as provide them with proven
"end-to-end" partner solutions like Kasenna's
PortalTV(TM) product suite to ease their Digital Cable TV
deployment needs," said Johnsheen Zhang, Vice
President of the Digital Media Group, Huawei,.
"Kasenna's proven track record and leading technology
give Service Providers the assurance that they would have
amore cost-effective and reduced risk deployment
strategy." 

    "We're gratified to partner with Huawei at this
pivotal point in its evolution as the first Asian
networking systems developer to deliver a fully tested,
independently validated VOD architecture along with
Huawei's comprehensive Digital Cable solution," said
Vivek Pendharkar, CEO of Kasenna.  "By 2011 it is
projected that operators serving the Asia Pacific region
will reach 39 million IPTV-ready subscribers, accounting
for US $8.1 billion in revenue.  Huawei is on the leading
edge of the delivery infrastructure for digital television
services, and also a critical partner in Kasenna's success
in the global marketplace."

    "China is in transition from its worldwide cost
leadership to a global innovation powerhouse. The
introduction of the industry's most advanced VOD to the
Asia-Pacific comes at a critical time, as the world's
telecommunications operators seek technologies to implement
full-featured triple-play offerings of voice, data and
video" stated Raymond Hsu, VP of Asia Pacific and MD
for Kasenna's China Office.  "Kasenna's Open,
standards-based, carrier-class solutions will be keys to
the success of operators such as Chongqing Cable as it
begins large-scale rollouts of VOD - the video component of
triple play services" added Hsu.  

    About Kasenna

    Kasenna, The IPTV Company, is a leading provider of
video-on-demand (VOD) content and MPEG-4-ready IPTV
applications for triple-play services over broadband
networks. The fully integrated Kasenna PortalTV(TM)
solution enables telecom service providers, cable
operators, and others to generate additional revenue,
increase profits, and raise customer satisfaction by
delivering advanced television services. Proven through
dozens of global deployments, Kasenna's patented software
technology is built on open standards, enabling providers
to easily customize services and the viewer experience.
Through its ViewNow subsidiary, Kasenna offers the
industry's only turnkey IPTV solution that includes
scalable IP video infrastructure, subscriber applications,
and VOD programming. Kasenna is a privately held company
with headquarters in Sunnyvale, California, and office
locations worldwide. For more information, please visit
http://www.kasenna.com .

    About Huawei Technologies Co., Ltd.

    Huawei Technologies Co., Ltd. ("Huawei") is a
leader in providing next generation telecommunications
network solutions for operators around the world. The
company is dedicated to providing innovative and customized
products, services and solutions to create long-term value
and potential growth for its customers. Huawei's products
and solutions are deployed in over 100 countries and serve
28 of the world's top 50 operators, as well as over one
billion users worldwide. For more information, please visit

http://www.huawei.com .

    (C) 2007 Kasenna Inc. Kasenna, MediaBase, and The IPTV
Company are trademarks of Kasenna, Inc. All other brands,
products, or service names are or may be trademarks or
service marks of their respective owners.


    For more information, please contact: 

     Allan Linden
     Sr. Director Marketing Communications
     Kasenna Inc.
     Tel:   +1-650-943-8813
     Email: PR@kasenna.com

PR
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