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2007'02.11.Sun
Hutchison Whampoa Announces the Global Launch of the X-Series From 3
November 16, 2006

-- 3 Group, in Partnership With Skype, Sling Media, Yahoo!, Nokia, Google, eBay, Microsoft, Orb and Sony Ericsson, Unleashes the True Power of Broadband Internet Over the Mobile
    LONDON, Nov. 16 /Xinhua-PRNewswire/ -- Hutchison
Whampoa Limited today announced the global launch of the
X-Series from 3. The X-Series from 3 marks the beginning of
the internet via mobile broadband, and heralds a new way of
doing business for mobile network operators. It will extend
several of the core applications and uses of the broadband
internet to the mobile handset, with a new pricing model.
The X-Series from 3 will be supported by the leading
internet companies, cutting-edge handsets from the world's
leading mobile manufacturers and premium customer service.

    Customers will be able to make unlimited calls from
their mobile using Skype, watch their home television via
their mobile using Sling, access their home PC remotely
using Orb and have access to the best of internet and
messaging services from Yahoo!, Windows Live Messenger and
Google.

    The X-Series from 3 will be priced like fixed line
broadband. It will offer use of mobile internet services
free at the time of use, for a flat fee. The X-Series from
3 will be available in the UK from the 1st December 2006
and in 3's other markets around the world in early 2007.
Each 3 company will provide further details as they launch
X-Series in their markets.

    Canning Fok, Group Managing Director of Hutchison
Whampoa, said: "This is the internet as it was meant
to be and what people have been waiting for. Mobile
broadband is the natural next step for mobile services,
extending the full power of the internet to mobile
handsets. By partnering with the leaders of the internet
and the leading handset makers, the X-Series from 3 will
give everyone access to more of what they want, when they
want it, and however much of it they want, all free when
they use it."

    Frank Sixt, Group Finance Director of Hutchison
Whampoa, said: "We believe that giving our customers
the benefit of the favourable economics of the broadband
world will lead more customers to join our network. That is
the proposition the 3 Group will be putting forward in all
of its markets under the X-Series. This is why we created
3, and what our network was designed to deliver. The
X-Series heralds important changes in the business model
for mobile media and internet. Moving away from unit
charges will set mobile users free to enjoy broadband
services without fear of `bill-shock'."

    The X-Series from 3

    The X-Series from 3 will allow people to communicate,
find information and be entertained in ways they have never
been able to do before using a mobile handset.

    With X-Series, the 3 Group is sharing the power of
mobile broadband with its internet partners and above all,
with its customers who will get more of what they want,
when they want it, how they want it, and without fear of
hidden charges every step of the way at the point of use.

    At today's launch presentation the 3 Group announced
global partnerships with major internet brands Sling Media,
Orb and Google. These partnerships build on global
agreements announced earlier this year with Skype,
Microsoft and Yahoo!

    New Charging Structure

    X-Series customers will be charged flat access fees for
X-Series mobile broadband services on top of their basic
subscription. The access fees will include all you can
Skype, all you can chat by instant text message and all you
can search and browse. There will initially be an additional
access fee for customers who also take higher-bandwidth
services like Sling and Orb. Just like the fixed line
internet, all X-Series services will be free at the point
of use, subject only to fair usage limits.

    The X-Series will lay the foundations for the mobile
broadband charging models of the future. The broadband
internet is based on a completely different economic model
than that of most mobile operators today. As internet and
media technologies have evolved, customers are able to do
more at less cost. Customers in the future will be
attracted by greater and greater choice, and higher and
higher usage levels, for fair, attractive and transparent
access fees.

    This charging structure overturns the traditional
telephony model of charging per minute, per message, per
click, per event and per megabyte. This is made possible by
the rapid development of all IP (internet protocol) mobile
networks, HSDPA and HSUPA network speed upgrades,
peer-to-peer technologies, and a number of efficiency
improvements in every aspect of a mobile operator's
business. As a result, the cost of providing broadband
internet and media applications in mobility may be expected
to continue to decline, as it has in the internet and
fixed-line broadband world.

    Voice

    An X-Series customer will be able to make and receive
unlimited Skype calls with Skype PC users anywhere in the
world, and to any other Skype 3 mobile customer. Skype to
Skype calls on a 3 mobile will be free.(1)

    Niklas Zennstrom, CEO, Skype, said: "Over the last
three years, Skype has changed the way people communicate
with one another. There are 136 million Skype users today
who are making free calls to other Skype users across the
world. With 3, I am very proud to say that for the first
time, our users can now try out making Skype calls on the
move using a mobile phone. We always want to delight our
users by letting them try out new ways of keeping in touch.
This is a real milestone for Skype because now you can use
Skype beyond the PC, no matter where you happen to
be."

    Your TV where you are

    An X-Series customer who purchases a Slingbox will be
able to watch anything they are able to watch on their own
TV, including their terrestrial TV, Freeview, cable, and
satellite TV, at the same time, on their mobile. Slingbox
will also let X-Series customers control their home
personal video recorder (PVR) to watch shows they have
recorded, pause and rewind live TV, or even queue a
recording when away from home using their mobile.

    Blake Krikorian, co-founder and CEO of Sling Media,
said: "Working together with 3 has enabled us to push
the boundaries of TV viewing further than ever before. 3
understands the power of mobile broadband to deliver
compelling, value-add applications and services like a
truly personalised mobile TV experience. We are thrilled to
be working with them. The availability of SlingPlayer Mobile
for 3 customers is a major breakthrough in mobile TV
viewing. Customers can now view all the programmes they
love to watch at home whilst on the move via their mobile
phone."

    Your PC where you are

    Using Orb means people can access the digital content
that they have stored on their PC at home, including music
files, playlists, digital photos and videos, on their
X-Series handset. Orb has specifically designed a user
interface for X-Series handsets, which will ensure the
X-Series customers taking Orb will receive the best user
experience.

    Joe Costello, Chairman and co-founder of Orb Networks,
said: "3 Group just gets it. They are the first mobile
media company to give their customers the freedom and
choices to use the mobile Web the way it was intended to be
used. Who doesn't want the freedom to control what digital
media we enjoy, when we enjoy it and where? That's the type
of media freedom Orb provides. 3 is not running away from
the future, they are running towards it with open arms,
ripping down the wall around the garden and offering up the
best Web 2.0 services to their customers."

    Messaging

    X-Series from 3 will offer customers text instant
messages, to or from Windows Live Messenger or Yahoo!
Messenger, to another X-Series handset, or a PC. Sending
and receiving text instant messages with an X-Series mobile
will be free.(1)

    Sharon Baylay, General Manager, Microsoft Online
Services Group UK, said: "We're excited to be bringing
one of Microsoft's best of breed communications services to
3's network. Already, in the UK alone, 3 users are having
one million Windows Live Messenger conversations every day.
These are exciting numbers and mobile broadband will bring a
rapid shift in the delivery of internet services, and
consumers' usage of them. This announcement shows Microsoft
at the forefront of the mobile broadband revolution and we
will continue to roll out `anywhere access' to our leading
web services."

    Open Internet Access and Search

    Customers will be able to search the internet without
limitation from their mobile using a Google(TM) or Yahoo
search engine, depending on their choice and the search
services available in their country. Searching and browsing
the internet on mobile will be free.(1)

    Terry Semel CEO of Yahoo said: "Approximately
three billion people in the world today are using mobile
devices, and to have the ability to connect to those three
billion, with broadband capabilities, and allow them to
take advantage of Yahoo! Services on the go is a huge
opportunity for both our company and for 3."

    Dominique Vidal, Regional Vice President & Managing
Director of Yahoo! Europe, said: "As the number of
consumers accessing the Internet on their Mobile devices
continues to grow, creating and partnering to deliver
Innovative mobile communications services, personalised
content and an intuitive search experience is a key
component to Yahoo!'s future success. With the launch of
broadband mobile Internet, 3 Group and Yahoo! can now
deliver the rich and personalised Internet experiences that
consumers want on the go."

    Jim Holden, Director Wireless Strategic Partnerships,
Google, said: "We want people to be able to find
useful information on the internet wherever they are. 3
share this goal. Mobile search offers people the chance of
a rich internet experience on the go. Our agreement takes
us a step further to meeting this ambition."

    The best Internet shopping with eBay

    X-Series customers will be able to shop on eBay
real-time. Searching and browsing and bidding will be free.
This will give eBay users with access to 3 the ability to
enjoy enhanced opportunities to buy and sell on the go and
not just in front of their PCs. With 3 and X-Series, eBay
sellers and buyers will be able to stay connected to one
another when and where they want.

    Cutting edge handsets

    The global launch of the X-Series from 3 is being made
possible by the first two handsets that will support this
full range of services: the Nokia N73 and the Sony Ericsson
W950i.

    Kai Oistamo, Executive Vice President and General
Manager, Mobile Phones, Nokia, said: "We are firm
believers that mobile convergence is the future of
mobility. With its wide array of features, the Nokia N73
multimedia computer is simply ideal for this kind of
innovative service. The X-Series from 3 will be a great way
for consumers to take full advantage of the devices' great
features. We are proud to take part in the X-Series and we
are most confident that our customers will greatly benefit
from this mobile broadband service."

    Miles Flint, President, Sony Ericsson said:
"Today's sophisticated consumers want complex services
at their fingertips and our devices are the physical
touch-point between Internet services and the consumer. But
consumers don't just want a functional device, they want
something highly individual. That's what the W950i Walkman
phone brings to the X-Series."

    (1) Subject to international roaming limitations and
fair use 
        restrictions.

    Webcast of media event

    A webcast of the media conference announcing the global
launch of the X-Series from 3 will be live from 10:30am GMT
on 16th November 2006 and can be viewed at:
http://xseries.three.com/webcast .

    Cantos Interview

    Interviews with Canning Fok, Group Managing Director of
Hutchison Whampoa Limited, Frank Sixt, Group Finance
Director of Hutchison Whampoa Limited, Niklas Zennstrom,
CEO, Skype and Kai Oistamo, Executive Vice President and
General Manager, Mobile Phones, Nokia, can be viewed at
http://www.cantos.com .

    3 Group

    A division of Hutchison Whampoa, the 3 Group together
with Hutchison Telecommunications International Limited, is
the leading global player in the 3G arena, holding licences
in 11 markets with total population coverage of
approximately 175 million.

    In just three years, the 3 Group has built an entirely
new mobile broadband network, achieving probably the
fastest rollout of a radio network in the entire telecom
industry. Marketed globally under the 3 brand, the 3 Group
was the first operator in the world to provide dual-mode 3G
services.

    To date, commercial 3G services have been launched in
Italy, the UK, Australia, Austria, Sweden, Denmark, Hong
Kong, Israel and Ireland. Hutchison announced more than
13.5 million customers in August 2006.

    For more information about 3, please visit
http://www.three.com .

    For more information on the X-Series from 3 please
visit http://xseries.three.com .
    
    For more information, please contact:

     3 media office
     UK
     Tel:   +44-207-350-5696
     Email: media@three.co.uk

     Laura Cheung
     Hutchison Whampoa
     Tel:   +852-2128-1289
     Fax:   +852-2128-1766
     Email: laurac@hwl.com.hk

SOURCE  Hutchison Whampoa Limited 
PR
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