It Takes a Neighborhood: Introducing the Scent of Peace

It Takes a Neighborhood: Introducing the Scent of Peace

April 25, 2006

    NEW YORK, April 25 /Xinhua-PRNewswire/ -- Bond No. 9, a
specialist in defining the scents of New York's
neighborhoods and bottling them into eaux de parfum, has
now taken on the greatest neighborhood of them all.  It's
the one that hovers over all of our city, the
see-and-be-seen A-list place called peace -- where we all
want to thrive.

    (Photo: 
http://www.newscom.com/cgi-bin/prnh/20060425/NYTUD001 )

    New York has always defined itself by its derring-do
and its clear-cut goals.  Yet this hodge-podge
multi-ethnic, multi-visioned metropolis has also reigned as
a place of tolerance and detente.  It is a city built on
non-aggression pacts that are cobbled together street by
street, neighborhood by neighborhood.  This is the way that
New York thrives.  Post-9/11 has defined us even more by our
mutual conviction that the future of our precious city
depends on world peace.  Bond No. 9's latest fragrance, The
Scent of Peace, was born out of this consensus that hovers
like a balm (like a dove) over our entire city.

    Intended for men and women alike, The Scent of Peace
(arguably the most beautifully civic-minded fragrance ever
devised) starts off with sparkling, energizing grapefruit
and black current notes, that soon are balanced by the
sheer loveliness of lily of the valley, and by those
mellowing base notes, cedarwood and musk.  The flacon
displays a dove in graceful flight.  We see this emissary
of peace soaring through our city, across the country,
across the seas, bringing its message to the world.

    The Scent of Peace is available at all four Bond No. 9
stores, and is also sold countrywide at selected branches
of Saks Fifth Avenue, in Harvey Nichols, UK, Paris Gallery,
U.A.E, and in Lane Crawford, Hong Kong.

    Launch Date:  May 1st 2006

    Suggested Retail Prices:

    Available in its 3.4 oz. artist-designed bottle and box
presentation ($195) and 1.7 oz travel size ($120).  

    For more information, please contact:

     Claire Cabaron
     Bond No. 9 New York
     Tel:   [phone] x15
     Email: [e-mail]

SOURCE  Bond No. 9 New York