LGE Selects Texas Instruments OMAP-Vox(TM) Platform for EDGE Market

LGE Selects Texas Instruments OMAP-Vox(TM) Platform for EDGE Market

August 17, 2006

    DALLAS, Aug. 17 /Xinhua-PRNewswire/ -- Texas
Instruments Incorporated (NYSE: TXN) (TI) and LG
Electronics (LGE) today announced that LGE has chosen TI's
OMAP-Vox(TM) platform for a new series of EDGE handsets. 
Built on TI's leading OMAP(TM) platform, the OMAP-Vox
platform is a family of integrated, high-performance
application and communication processors designed to enable
manufacturers to deliver multimedia applications to the mass
market.  The first LGE handsets to leverage TI's OMAP-Vox
platform will be the LG240 for Canada available in August
2006, and the ME240 for South America available in
September 2006.  The handsets will incorporate TI's
OMAPV1030 chipset to provide multimedia capabilities
coupled with EDGE functionality.  

    "LGE is pleased to continue extending its
long-standing relationship with TI to include the growing
EDGE market," said Dr. Skott Ahn, Executive Vice
President, Head of LGE Mobile Handset R&D Center. 
"Because of its deep experience with its proven OMAP
platform, TI understands how delivering compelling
multimedia applications to handsets is essential in driving
growth.  Providing affordable feature-rich handsets is
essential to LGE as we address consumer demand in the mass
market."

    The OMAPV1030 solution delivers advanced capabilities
such as advanced video capture, playback and streaming;
digital still camera features; color LCD; and interactive
2D/3D gaming. The OMAPV1030 processor also leverages TI's
success in applications processing for smartphones to
address the demand for multimedia applications in the
feature phone wireless market.

    "Cool multimedia applications once reserved only
for high-end smartphones are now migrating to more
affordable feature phones," said Alain Mutricy, vice
president, cellular systems for Texas Instruments. 
"TI's OMAP-Vox platform is enabling manufacturers such
as LGE to deliver this through extensive modem and
applications software re-use.  TI's WCDMA solutions
leverage the OMAPV1030, which will save LGE time and
development costs as it migrates from EDGE to WCDMA."

    TI's OMAPV1030 processor is one of the industry's most
integrated and optimized EDGE solutions, leveraging TI's
leading modem and OMAP technology and its advanced
high-volume 90nm digital process technology. The solution
is based on the OMAP1710 architecture and runs both
GSM/GPRS/EDGE modem and applications processing on a single
OMAP core, leveraging ARM926TEJ and TI DSP capabilities.
This architecture serves as the foundation for the scalable
OMAP-Vox hardware architecture and is designed to easily
extend from 2.5G to 3G and beyond.  

    The LGE handsets also incorporate TI's BRF6150
single-chip Bluetooth(R) solution, which enables Bluetooth
headset functionality and wireless synchronization and
downloads of multimedia files.  Optimized for mobile
terminals, the BRF6150 chip is a highly integrated
Bluetooth Specification v2.0, certified CMOS solution
forming a complete Bluetooth wireless networking system.

    Texas Instruments - Making Wireless 

    TI is the leading manufacturer of wireless
semiconductors, delivering the heart of today's wireless
technology and building solutions for tomorrow.  TI
provides a breadth of silicon and software and 15 years of
wireless systems expertise that spans handsets and base
stations for all communications standards, wireless LAN,
Bluetooth and Ultra Wideband.  TI offers custom to turn-key
solutions, including complete chipsets and reference
designs, OMAP(TM) application processors, as well as core
digital signal processor and analog technologies built on
advanced semiconductor processes.  Please visit
http://www.ti.com/wirelesspressroom for additional
information.

    About Texas Instruments 

    Texas Instruments Incorporated provides innovative DSP
and analog technologies to meet our customers' real world
signal processing requirements. In addition to
Semiconductor, the company's businesses include Sensors
& Controls, and Educational & Productivity
Solutions. TI is headquartered in Dallas, Texas, and has
manufacturing, design or sales operations in more than 25
countries. 

    Texas Instruments is traded on the New York Stock
Exchange under the symbol TXN. More information is located
on the World Wide Web at www.ti.com.

    About LG Electronics, Inc.

    LG Electronics, Inc. (KSE: 06657.KS) is the global
leader and technology innovator in consumer electronics and
mobile communications, employing more than 72,000 people
working in over 120 operations including 80 subsidiaries
around the world. Comprised of four business units: Mobile
Communications, Digital Appliance, Digital Display and
Digital Media with global sales at USD 34.7billion
(consolidated USD 43.4billion) as of 2005, LG Electronics
is the world's leading provider of CDMA handsets,
residential air conditioners, plasma panels, optical
storage products, DVD-players and home theatre system.

    LG Electronics Mobile Communications Company is the
world's leading provider of UMTS(WCDMA), CDMA and GSM
handsets, which have been designed to improve the value of
customer life. With a total range of wired and wireless
solutions, the company is rapidly establishing a global
presence and growing its international market share in 3G
handsets. For more information please visit
http://www.lge.com .

    Trademarks

    OMAP and OMAP-Vox are trademarks of Texas Instruments. 
All registered trademarks and other trademarks belong to
their respective owners.

    For more information, please contact:

    U.S. 
     Patty Arellano
     Tel:   [phone]
     Email: [e-mail]

    Asia
     Tracy Zhou	
     Tel:   [phone]
     Email: [e-mail]

SOURCE  Texas Instruments