Mars Incorporated Unifies Corporate Brand Globally

Mars Incorporated Unifies Corporate Brand Globally

May 11, 2007

    MCLEAN, Va., May 11 /Xinhua-PRNewswire/ -- Mars
Incorporated announced plans today to unify its regional
corporate brands under the single corporate brand name,
Mars. By the end of 2007, with a few exceptions, all of the
company's units operating in more than 65 countries will be
referred to as Mars. 

    "A single corporate brand name will consolidate
and leverage the credibility and goodwill that Mars has
earned world-wide through its famous product brands,"
said Mars Global President Paul S. Michaels. "By
introducing a unified corporate brand name, Mars, we will
reduce complexity, provide one point of reference and build
greater awareness for our business."

    The company is currently known as Masterfoods in most
markets.

    About Mars Incorporated

    Mars Incorporated is a privately-held company that
produces some of the world's leading confectionery, food
and petcare products and has growing beverage and health
& nutrition businesses.  Headquartered in McLean,
Virginia, Mars Incorporated operates in more than 65
countries and employs more than 40,000 associates
worldwide.  The company's global sales are approximately
$21 billion annually.  Founded in 1911, the company
manufactures and markets a variety of products under many
of the world's most recognizable trademarks, including
MILKY WAY(R), M&M'S(R), SNICKERS(R), MARS(R), UNCLE
BEN'S(R) Rice, and PEDIGREE(R) and WHISKAS(R) petcare
products. 


    For more information, please contact:

     North America: 

      Alice Nathanson
      Mars Incorporated
      Tel:   [phone] 
      Cell:  [phone]
      Email: [e-mail]

     Europe: 

      Klaske de Jong
      Mars Incorporated
      Tel:   [phone]
      Cell:  [phone]
      Email: [e-mail] 

     Latin America:

      Philippe Bellande
      Mars Incorporated
      Tel:   [phone]
      Cell:  [phone]
      Email: [e-mail]

     Asia Pacific: 

      Simon Bromell
      Mars Incorporated
      Tel:   [phone]
      Cell:  +0419-508707
      Email: [e-mail]

     Africa, India, Middle East: 

      Christine Greaves
      Mars Incorporated 
      Tel:   [phone]
      Cell:  [phone]
      Email: [e-mail]

     Web: http://www.cnc-communications.com