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2007'02.04.Sun
mInfo Inc. Delivers China's First Natural Language Mobile Search Service
July 12, 2006

China's First Natural Language Mobile Search Service Provides Free Responses on Dozens of Content Categories
    SHANGHAI, China, July 12 /Xinhua-PRNewswire/ -- mInfo
Inc. (minfo.com), a leading Chinese mobile search service
provider, is expanding availability of China's first
natural language mobile search service to the country's top
metropolitan markets. Unlike most wireless SPs in China,
users can access its services for free using either SMS or
WAP via any 2G, 2.5G or 3G phones. With mInfo's unique
mobile search offering, there is no software to download,
no command to remember and no syntax to follow. 

    mInfo first released its search services in the
beginning of 2006 in Shanghai, but with its new features
and expanded geographical coverage, mInfo is clearly
positioned as the leading wireless search service in China.
Its patent-pending natural language technology makes the
service extremely intuitive to use, even for non-technical
audiences in all parts of the country. mInfo's proprietary
personalization technology enables superior relevance of
query results for each individual, further accommodating
for the physical constraints of mobile devices and longer
response times of mobile networks. Additionally, mInfo is
the only search provider in China which delivers a wide
range of search content and information services via both
SMS and WAP enabled devices for free. WAP users can visit
wap.minfo.com and SMS users just need to send their
questions to 118855(China Mobile) or 914855(China Unicom).
Answers are received usually in less than 30 seconds.
Mobile users in China can finally enjoy the benefits of
instant access to information without the need to be in
front of a PC.

    "With over 400 million mobile subscribers, China
is by far the largest wireless market in the world, and
still continues to grow rapidly.  With only about 100
million internet users in the country today, there are over
300 million potential users out there that can now
experience the benefits of Informational Search for the
first time via mInfo's search offering," said Alvin
Wang Graylin, CEO. "We designed our service from the
ground up in China for the Chinese user.  We provide the
kinds of information Chinese mobile users here need.  Plus
we made the service extremely easy to use, very accurate
and completely free.  The users just love it.  So it's no
surprise that both our user and advertiser bases have been
growing like crazy.  We couldn't be more excited about the
tremendous potential that lies in front of us."

    mInfo currently delivers a wide range of vertical
search services nationwide on both China Mobile and China
Unicom.  Its local-search services already cover the major
cities of Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu,
and Nanjing allowing users to get instant information on
local merchants/shops, hotels, banks/ATMs, parks,
government offices, etc.  mInfo also offers a wide range of
informational search services that are available nationwide
covering dozens of content categories including price
comparison, ring-tone search, classifieds, weather, flight
schedules, train schedules, jokes, almanac, horoscopes,
English learning, etc.  These services are all free to the
end-user, and more new offerings are being released
monthly. 

    Mobile search is a coming trend to the China, and mInfo
is clearly positioned to set the new standard for what users
will expect for such services in this market.

    About mInfo Inc.

    mInfo Inc. is the leading provider of natural language
mobile search and wireless information services in the
China market.  mInfo provides 30+ categories of search
content, and its services are available nationwide via SMS
and WAP.  mInfo's free mobile search services are based on
numerous patent-pending technologies making its services
truly intuitive to use and its search results highly
relevant.  mInfo is headquartered in Shanghai, China, and
has offices in Beijing and Guangzhou.  For more
information, please visit http://www.minfo.com . 

    For more information, please contact:

     Yu Shi
     Tel:   +86-21-6439-2200
     Email: yshi@minfo.com

SOURCE  mInfo Inc.
PR
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