2007'02.04.Sun
mInfo Inc. Delivers China's First Natural Language Mobile Search Service

July 12, 2006

China's First Natural Language Mobile Search Service Provides Free Responses on Dozens of Content Categories
SHANGHAI, China, July 12 /Xinhua-PRNewswire/ -- mInfo Inc. (minfo.com), a leading Chinese mobile search service provider, is expanding availability of China's first natural language mobile search service to the country's top metropolitan markets. Unlike most wireless SPs in China, users can access its services for free using either SMS or WAP via any 2G, 2.5G or 3G phones. With mInfo's unique mobile search offering, there is no software to download, no command to remember and no syntax to follow. mInfo first released its search services in the beginning of 2006 in Shanghai, but with its new features and expanded geographical coverage, mInfo is clearly positioned as the leading wireless search service in China. Its patent-pending natural language technology makes the service extremely intuitive to use, even for non-technical audiences in all parts of the country. mInfo's proprietary personalization technology enables superior relevance of query results for each individual, further accommodating for the physical constraints of mobile devices and longer response times of mobile networks. Additionally, mInfo is the only search provider in China which delivers a wide range of search content and information services via both SMS and WAP enabled devices for free. WAP users can visit wap.minfo.com and SMS users just need to send their questions to 118855(China Mobile) or 914855(China Unicom). Answers are received usually in less than 30 seconds. Mobile users in China can finally enjoy the benefits of instant access to information without the need to be in front of a PC. "With over 400 million mobile subscribers, China is by far the largest wireless market in the world, and still continues to grow rapidly. With only about 100 million internet users in the country today, there are over 300 million potential users out there that can now experience the benefits of Informational Search for the first time via mInfo's search offering," said Alvin Wang Graylin, CEO. "We designed our service from the ground up in China for the Chinese user. We provide the kinds of information Chinese mobile users here need. Plus we made the service extremely easy to use, very accurate and completely free. The users just love it. So it's no surprise that both our user and advertiser bases have been growing like crazy. We couldn't be more excited about the tremendous potential that lies in front of us." mInfo currently delivers a wide range of vertical search services nationwide on both China Mobile and China Unicom. Its local-search services already cover the major cities of Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, and Nanjing allowing users to get instant information on local merchants/shops, hotels, banks/ATMs, parks, government offices, etc. mInfo also offers a wide range of informational search services that are available nationwide covering dozens of content categories including price comparison, ring-tone search, classifieds, weather, flight schedules, train schedules, jokes, almanac, horoscopes, English learning, etc. These services are all free to the end-user, and more new offerings are being released monthly. Mobile search is a coming trend to the China, and mInfo is clearly positioned to set the new standard for what users will expect for such services in this market. About mInfo Inc. mInfo Inc. is the leading provider of natural language mobile search and wireless information services in the China market. mInfo provides 30+ categories of search content, and its services are available nationwide via SMS and WAP. mInfo's free mobile search services are based on numerous patent-pending technologies making its services truly intuitive to use and its search results highly relevant. mInfo is headquartered in Shanghai, China, and has offices in Beijing and Guangzhou. For more information, please visit http://www.minfo.com . For more information, please contact: Yu Shi Tel: +86-21-6439-2200 Email: yshi@minfo.com SOURCE mInfo Inc.
PR
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