Ogilvy PR China, JL McGregor Announce Strategic Alliance

Ogilvy PR China, JL McGregor Announce Strategic Alliance

June 13, 2007

    BEIJING, June 13 /Xinhua-PRNewswire/ -- Ogilvy Public
Relations Worldwide, China and JL McGregor & Company, a
premier China research and advisory company, have signed an
exclusive strategic alliance to offer comprehensive client
support. 

    Under the strategic alliance, the two companies are
jointly offering clients services in the areas of China
government relations, public relations, communications, and
commercial complexities involving China.  

    JL McGregor & Company is a China-focused research
and advisory company with offices in Beijing, Shanghai and
New York. Ogilvy PR is the largest public relations agency
in China.  

    The partnership builds on the existing cooperation
between Ogilvy PR and James McGregor, the founder of JL
McGregor & Company. Mr. McGregor has served as Senior
China Advisor to Ogilvy PR for four years. 

    "We've been working with Jim for many years, and
his knowledge, experience and deep insights into China are
widely respected by government officials and the
international business community. His team also brings a
very strong skill set," said Scott Kronick, President,
Ogilvy PR China. "Coming together in an alliance is a
natural fit."

    "Jointly, Ogilvy and JL McGregor & Co offer
unparalleled breadth and depth in terms of China expertise
on the ground," said James McGregor, Chairman and CEO
of JL McGregor & Company." This strategic alliance
allows us to leverage our joint talent pool, operational
experience and network of business and government
relationships to help clients successfully execute the
right business strategy for the China growth
opportunity." 

    At his firm, McGregor has gathered a team of more than
two dozen China professionals from diverse and
complementary backgrounds who will add to the value
equation of this newly formed strategic alliance. Among the
key executives who will work closely with Ogilvy PR are:

    -- James McGregor. A Mandarin speaking
journalist-turned-businessman who has 
       lived in China for two decades. He is the author of
the book 'One Billion 
       Customers: Lessons From the Front Lines of Doing
Business in China', a 
       widely-acclaimed best-seller published by Simon
& Schuster in 2005. 
       Previously, McGregor headed the China Wall Street
Journal bureau and served 
       as chief executive of Dow Jones & Co in China as
well as Chairman of the 
       American Chamber of Commerce in China.

    -- William McCahill. A former senior American Foreign
Service career officer who 
       has extensive hands-on experience doing business in
China, most recently as 
       Senior International Business Advisor of the law
firm WilmerHale. In his 
       final diplomatic posting, McCahill served as Deputy
Chief of Mission and 
       Charge of the American Embassy in Beijing, where he
played a key role in the 
       conclusion of the U.S.-China bilateral WTO
agreement. 

    -- Anne Stevenson-Yang. A former business consultant
and entrepreneurial 
       executive who successfully founded four companies in
the software and media 
       businesses. Previously, Stevenson-Yang served as
China Director of the 
       US-China Business Council and Managing Director of
the US Information 
       Technology Office in Beijing.

    About Ogilvy Public Relations Worldwide 

    Ogilvy Public Relations Worldwide (Ogilvy PR) is a
leading global marketing communications firm, with offices
in more than 60 cities around the world.  In its 26th year,
Ogilvy PR provides strategic public relations counsel to a
variety of clients across its consumer marketing, 
corporate, healthcare, technology, public affairs, social
marketing and entertainment practices.  The agency also
offers biotechnology and government affairs expertise
through its subsidiaries Feinstein Kean Healthcare and
Ogilvy Government Relations, respectively.  Ogilvy Public
Relations Worldwide is part of the WPP Group, one of the
world's largest communications services organizations
(Nasdaq: WPPGY, http://www.wpp.com ).  For more
information, visit our Web site at http://www.ogilvypr.com
.

    About JL McGregor & Company, LLC

    JL McGregor & Company is a China-focused research
and advisory company with offices in Beijing, Shanghai and
New York. JL McGregor & Co has a total staff of more
than two-dozen people who have a very wide and deep reach
into every corner of China's fastest growing industries,
most innovative and entrepreneurial companies, national and
local government offices and global and local money
managers.  The focus of the company's research and advisory
business is providing common sense advice, clear-minded and
comprehensive research and business intelligence and savvy
and executable political, business, management and
communications strategies in China -- and helping clients
execute those strategies. For more information, visit
http://www.jlmcgregor.com .


    For more information, please contact: 

     Belinda Rabano 
     Director, Corporate Communications 
     Ogilvy & Mather 
     Tel:   [phone] 
     Email: [e-mail]

     Caroline Straathof
     Director of Communications
     JL McGregor
     Email: [e-mail]