2007'02.01.Thu
Open Mobile Alliance Digital Rights Management (DRM) 2.0

April 05, 2006

Interoperable DRM for Mobile, IT and Consumer Electronics Industries
LAS VEGAS, April 5 /Xinhua-PRNewswire/ -- The Open Mobile Alliance, an international specifications setting body, announces the public availability of its DRM Version 2.0 Service Enabler as an Approved Enabler Release. Open Mobile Alliance's Board of Directors recently accepted the new standard after ten months of thorough interoperability testing across the mobile, consumer electronics (CE) and IT industries. DRM 2.0's arrival demonstrates Open Mobile Alliance's commitment to develop and test a trusted standard for the interoperable distribution of premium content. Open Mobile Alliance DRM 1.0 became available as an Approved Enabler Release in September 2004 and is already deployed in over 400 handset types world wide. For Open Mobile Alliance DRM 2.0, 66 of the Open Mobile Alliance's nearly 400 member companies contributed to the specification. One of the significant capabilities of Open Mobile Alliance's new and improved DRM will be to extend the specification to both IT and CE products and devices. As an example, Open Mobile Alliance DRM 2.0 will allow mobile operators to extend billing capabilities beyond the mobile phone. "Open Mobile Alliance has established its crucial role in the interoperability of products and services in the wireless world, in spite of industry and media focus on IPR issues associated with digital rights and other technologies," says Jari Alvinen, Chairman of the Board of the Open Mobile Alliance. "Now, consumers are demanding premium content wherever they are and however they are connected. Open Mobile Alliance DRM 2.0 offers content providers, IT and consumer electronics vendors, mobile operators and vendors a DRM solution that allows secure content exchange in an interoperable manner. This interoperability is the key to drive the successful convergence of the mobile, CE and IT industries. Open Mobile Alliance's DRM 2.0 provides a truly dynamic solution for exchanging high quality content to any device on any network." Open Mobile Alliance DRM 2.0 has been tested over the course of five Open Mobile Alliance TestFests beginning in May of last year in Helsinki, Finland. 92 product implementations, including 64 clients and 28 servers, covering more than 200 inter-company combinations have been tested. More than 10,000 Interoperability Tests have been successfully completed. Originally, Open Mobile Alliance DRM 1.0 was designed to meet interoperability requirements for light media content. DRM 2.0's premium content specification offers more trust and security; supports non-mobile protocols such as HTTP; and will enable new business models such as sharing, streaming, subscriptions and gifting. "High bandwidth wireless networks and mobile devices with removable media and larger color screens have enabled users to access premium content," says Willms Buhse, vice chair of Open Mobile Alliance's DRM Working Group. "These innovations have allowed mobile users to access the rich content commonly available on the Internet. Because we developed Open Mobile Alliance's DRM 2.0 with the specific goal of interoperability between mobile, IT and CE devices, Open Mobile Alliance is eliminating some of the proprietary solution barriers that have hindered the success of content based business models such as super distribution or storage and back up for multiple devices." Open Mobile Alliance Approved Enabler Release DRM 2.0/Features Consumers -- Greater security and trust management -- Advanced content management to move, remove and restore both content and rights among multiple devices and storage solutions -- Sharing between multiple users in a single domain -- Transfer to disconnected devices such as music and video players Content Providers -- Enhanced security for individually encrypted rights and integrity protection for both content and rights -- Explicit trust mechanisms for mutual authentication between device and rights issuer, including device revocation -- Secure and protected multicast and unicast streaming for progressive download -- Support for new business models provided by features such as metered time and usage constraints, content bundling and subscription rights, and gifting -- Support for P2P super distribution and messaging for viral marketing and reward mechanisms About the Open Mobile Alliance Release Program To date, Open Mobile Alliance has published 44 Enabler Releases. The Open Mobile Alliance continuously operates an interoperability program to validate Enabler specifications, as well as the implementations of member products and services. Using a clear working process, the Enabler Release Program is designed to deliver two key milestones for each enabler: -- A Candidate Enabler Release delivers an approved set of open technical specifications that can be implemented in products and solutions, and then tested for interoperability. -- An Approved Enabler Release represents Candidate Enabler Releases that have gone through the Interoperability Program (IOP) of Open Mobile Alliance. The IOP tests interoperability between different member company's implementations -- either within the Open Mobile Alliance or through co-operation with an outside organisation. For more information, visit http://www.openmobilealliance.org/release_program/index.html . About the Open Mobile Alliance The Open Mobile Alliance delivers open specifications for creating interoperable services that work across countries, operators, fixed and mobile terminals. Driven by users' needs and the expanding market for data services, the member companies of the Open Mobile Alliance stimulate the adoption of new and enhanced information, communication and entertainment services. The Open Mobile Alliance includes contributors from all key elements of the wireless value chain, and contributes to the timely and efficient introduction of services and applications. NOTE: The Open Mobile Alliance name and logo are trademarks of Open Mobile Alliance Ltd. Other product and company names mentioned herein may be trademarks or trade names of their respective owners. For more information, please contact: Stephen Jones Open Mobile Alliance Communications Tel: +1-415-265-7204 Email: sjones@omaorg.org Alexis Braden Ketchum Public Relations Tel: +1-415-984-6164 Email: Alexis.braden@ketchum.com SOURCE The Open Mobile Alliance
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