Polarcycling.com to Publish Live RACE Data From the Giro d'Italia and Tour De France

Polarcycling.com to Publish Live RACE Data From the Giro d'Italia and Tour De France

May 08, 2007

Experience More of the Grand Tours With Polar Electro

    KEMPELE, Finland, May 8 /Xinhua-PRNewswire/ -- Polar
Electro, pioneer and leading innovator of sports
instruments and heart rate monitors, today announced the
launch of www.polarcycling.com to support the 2007 Grand
Tours. Visitors to the site will get an exclusive insight
to the physical demands of every stage as selected riders'
heart rates, speed, altitude and location are published in
real time. There's also the chance to win a pro-bike and
top-line Polar cycling computers!

    Analyze and predict a rider's performance

    Used by broadcasters across the globe, Polar's live
telemetry brings an extra dimension to spectator enjoyment.
By learning to read and understand the riders' heart rates
you can tell the effect the tour's stages are having on
their stamina and performance. At polarcycling.com you will
be able to see when they are holding back, when they have
over-exerted and predict when they are setting themselves
up for a strong performance in the next stage.

    Eleven winning teams, one thing in common. They all
listen to their bodies with Polar.

    Always at the heart of the action, Polar is the
official provider of heart rate monitors to eleven of the
top teams competing for the coveted winner's jerseys in the
2007 Grand Tours. Top riders and their coaches rely on Polar
for the precise feedback they need to plan their training
and develop race performance. Polar's unique features based
on heart rate variability measurement give the most current
and accurate indication of a rider's physical condition,
providing the invaluable information needed to avoid
overtraining and for the strategy planning of each stage of
the tour.

    "The detailed information that my Polar heart rate
monitor gives me is valuable in both training and
competition. Knowing when to push and when to rest is the
difference between winning and losing," says Oscar
Freire, Rabobank Cycling Team, Three Time World Champion.

    Official Sponsor for Giro d'Italia

    Polar's commitment to the world of professional cycling
is exemplified in their sponsorship of the first Grand Tour
in 2007. The 90th Giro d'Italia starts on the tiny island
of Caprera off the north coast of Sardinia on May 12th and
finishes in Milan on June 3rd. Covering a total of 3443km
in 21 stages, riders follow a route that takes them up the
west coast of Italy, through central regions of Lazio,
Umbria and Emilia Romagna, then across the mountains on the
country's northern border with brief forays into France and
Austria.

    For more information on the Grand Tours and the teams
visit
http://www.polarcycling.com .


    Contact:  

    Tony Hope, PR Manager - Polar Electro OY
    Tel:   [phone]
    Email: [e-mail]
    Web:   http://www.polar.fi