Reed MIDEM Launches Pan-Asian Entertainment Exhibition & Conference

Reed MIDEM Launches Pan-Asian Entertainment Exhibition & Conference

April 19, 2007

    PARIS, April 19 /Xinhua-PRNewswire/ -- Reed MIDEM, the
Paris-based organizer of international exhibitions, today
announces the launch of AMAZIA, the first pan-Asian,
business-to-business exhibition and conference devoted to
the creation and distribution of international
entertainment content across all delivery platforms. 
AMAZIA will take place in Hong Kong in November, 2008. 

    "AMAZIA will be a unique event.  It will be the
only multi-platform, content-driven market in the Asian
region, bringing together in one place and at one time, the
key Asian players and their international counterparts from
the entertainment industry," says Reed MIDEM Chief
Executive Officer, Paul Zilk.  "AMAZIA will combine
the best elements of our successful MIPTV featuring MILIA,
MIPCOM, MIDEM television and music markets, along with
other entertainment content industries such as
games."

    "Our decision to bring together the most exciting
elements of the entertainment content industry with the
different distributors at a single event, reflects the
evolution of the market, particularly in Asia, where the
number of distribution platforms has dramatically
increased. AMAZIA will offer these platforms a
one-stop-shop to acquire content from the widest selection
of providers possible," says Paul Zilk. 

    Entertainment and media industries in Asia are expected
to grow 10% per year until 2010 -- the fastest growth rate
in the world and double the growth in the United States. 
Asia's entertainment and media markets are predicted to be
worth $425 billion in 2010, compared to $330 billion this
year. With Chinese entertainment and media showing 18%
annual increases, China's entertainment business will reach
$121.5 billion in 2009.

    Asian nations have also been particularly quick to
innovate and adopt new technology.  The region currently
accounts for 50% of global 3G telephone subscribers and by
2010, Asia will represent more than 50% of the broadband
internet market.  The strength of the mobile telephone
sector has had a beneficial effect on traditional
entertainment sectors, particularly the recorded music
industry.  In the wake of declining revenues between 2001
and 2003, Asia's music market has been growing by over 7%
per year since 2005, as the increase in mobile music has
off-set the decline in physical distribution.

    AMAZIA will play host to Asian and international
content creators and rights owners including television and
film production and distribution companies, broadcasters,
record companies, music publishers and distributors, live
music specialists, mobile music services, online game
platforms, as well as mobile operators, digital content
providers, technology enablers, licensing and merchandising
companies, advertising agencies and consumer brands that are
looking to associate themselves with entertainment content. 
Participation in the first year is expected to be 70% from
the Asian-Pacific countries and 30% from outside the
region.






    For more information, please contact:

      Michael Williams 
      Director of Press and Public Relations Reed MIDEM
      Tel:    [phone] 
      Email:  [e-mail]
      Mobile: [phone]