SecureMedia Protects the Nation's First H.264 Deployment of Digital Entertainment Over Broadband Network

SecureMedia Protects the Nation's First H.264 Deployment of Digital Entertainment Over Broadband Network

May 30, 2006

Cavalier Telephone and TV Launches Its New IPTV/VOD Service in Richmond, Virginia With Content Secured by Encryptonite oNE(TM) System

    NATICK, Mass., May 30 /Xinhua-PRNewswire/ --
SecureMedia, the technology leader in content protection
software for secure video and multimedia delivery over IP
networks, today announced that Cavalier Telephone and TV,
an innovative provider of telecommunications services
headquartered in Richmond, Virginia, has launched their
advanced H.264 (MPEG-4 technology) based IPTV/VOD service,
the first in the United States, to the Richmond, VA market.
 Cavalier's pioneering H.264 Broadband content offering of
over 150 crystal clear digital channels, Video-on-Demand
and Pay-per-View is protected by the Encryptonite ONE(TM)
System CA/DRM (conditional access/digital rights
management) software solution.

    "Our goal from day one was to provide consumers
with a premiere "Triple Play" of Broadband TV,
local and long distance telephone and high speed DSL, all
at a tremendous value," said Brad Evans, CEO of
Cavalier Telephone and TV.  "We selected SecureMedia
based on their proven experience and full support from all
the major pay TV networks and Hollywood studios.  The ease
of implementation, flexibility and low cost of operation of
the Encryptonite ONE system allowed us to securely offer
advanced MPEG-4-based broadband TV services to our
customers and to be the first telephone provider in the
United States to do so," added Evans.

    SecureMedia's Encryptonite ONE System is an open
platform CA/DRM software solution that provides the highest
levels of digital content security, allowing telcos and
broadband operators to acquire distribution rights to the
most compelling broadcast channels and VOD programming. At
the same time, the Encryptonite ONE System offers IPTV
service providers the lowest cost of operation as the
system requires minimal incremental bandwidth and features
an ultra-light, processor-efficient client that can be
deployed on virtually any set top box, mobile handset, or
portable device.  Encryptonite ONE also employs a common
encryption scheme for both broadcast and VOD content
allowing for persistent and efficient protection of content
in PVR and nPVR applications. 

    "We are excited that not only our Encryptonite ONE
system was selected by Cavalier Telephone and TV, but with
their secure H.264-based digital entertainment network
launch, we have become a part of technology history,"
said Fred Ellis, CEO of SecureMedia.  "Encryptonite
ONE System's flexibility and extensible design will readily
support Cavalier's goal of expanding their 'Triple Play'
Broadband TV service offerings to two million homes in the
coming months.  As the knowledge leader in securing
converged digital media, we look forward to working with
Cavalier Telephone and TV on future projects that will
provide their customers with even more entertainment and
convenience options," added Ellis.

    About Cavalier Telephone and TV

    Cavalier Telephone is a facilities-based, full-service
local telephone company (CLEC) offering the latest in
advanced telecommunications products, including advanced
telephone features and high-speed Internet access for
business and residential customers.  Cavalier Telephone now
services approximately 35,000 businesses and 215,000
residential customers in Richmond, Norfolk, Northern
Virginia, Maryland, Philadelphia, Delaware, Southern New
Jersey, and Metro Washington, DC.  For additional
information regarding Cavalier Telephone, visit the
company's website at www.cavtel.com.

    About SecureMedia, Inc.

    SecureMedia is the leading provider of proven open
platform content protection software for the delivery of
video-on-demand, IPTV and other digital content over
broadband IP networks. The Company provides a range of
content security solutions from the comprehensive
Encryptonite ONE(TM) System CA/DRM software suite to
software toolkits, hardware cores and plugins for third
party media delivery systems.  SecureMedia's customers
represent industry leaders and include Cavalier Telephone,
Comspan Bandon, Reeltime Infotainment, TV Sierre, Sony,
China Data Broadcasting, Eona and others. SecureMedia has
offices in Boston, San Francisco and Auckland, New Zealand
with representatives in Beijing, Seoul and Tokyo.

    For more information visit www.securemedia.com.

    SecureMedia is a registered trademark and Encryptonite
and Encryptonite ONE are trademarks of SecureMedia, Inc. 
All other company and product names are trademarks or
registered trademarks of their respective owners.

    For more information, please contact:

     Jim Welch
     SecureMedia
     Tel:   [phone]
     Email: [e-mail]

     Michael Krems 
     Krems Public Relations, 
     Tel:   [phone]
     Email: [e-mail]

     Andy Lobred 
     Cavalier 
     Tel:   [phone]

SOURCE  SecureMedia