SINA, Google Team Up to Provide Superior Search Experience to Chinese Users

SINA, Google Team Up to Provide Superior Search Experience to Chinese Users

June 11, 2007

    SHANGHAI, China, June 11 /Xinhua-PRNewswire/ -- SINA
Corporation, a leading internet portal in China, and
Google, the world's largest search engine company,
announced today a strategic partnership in the areas of
search, advertisement and news, in an effort to provide
better search experience to Internet users in China.

    Under the strategic partnership, Google's web page
search service will be embedded in SINA's search box,
allowing users to easily and conveniently switch between
online content and web page search. In the area of
advertising cooperation, advertisers on SINA will be able
to maximize their brand value, leveraging SINA's large
traffic and Google's proven online advertising system and
experience. Through this cooperation, SINA will increase
its influence among Chinese portal users, and Google will
continue to popularize its brand, products and services in
China. In the near future, Google and SINA will expand
their cooperation into news and other content areas to
provide Chinese users with an ever improving search
experience.

    "This partnership leverages the strong offerings
of two Internet powerhouses to provide Internet users in
China a better overall experience," said Mr. Charles
Chao, CEO of SINA. "Google search is the most popular
search engine in the world and we would like our large user
base to enjoy the experience. SINA is the leading internet
portal in China and SINA News is one of the most popular
online sources for news in China.  We are pleased that this
cooperation will make SINA News even more easily accessible
by more users. Through our strategic cooperation, online
users as well as online advertisers stand to benefit from
the leveraging of strong brands, traffic and technologies
from the two companies. We believe this partnership will
allow us to explore more opportunities for cooperation in
the future."

    "SINA is the most influential portal in China and
a household brand in China's Internet industry," said
Dr. Kai-Fu Lee, Vice President of Google and President of
Google Greater China. "Google's mission is to organize
the world's information and make it universally accessible
and useful. Google focuses on meeting local user needs in
China and is committed to providing Chinese users with the
best products and services. The strategic partnership with
SINA is just another example of Google's continuous
localization efforts in China. The comprehensive
cooperation will combine our resources and give full play
to our respective advantages. With it, we will be able to
provide more Chinese users with superior experience in
search and news, and assist Chinese enterprises grow their
businesses."

    About SINA

    SINA Corporation (Nasdaq: SINA) is a leading online
media company and value-added information service (VAS)
provider for China and for global Chinese communities. With
a branded network of localized web sites targeting Greater
China and overseas Chinese, SINA provides services through
five major business lines including SINA.com (online news
and content), SINA Mobile (mobile value-added services),
SINA Community (community-based services and games),
SINA.net (search and enterprise services) and SINA
E-Commerce (online shopping). Together these provide an
array of services including region-focused online portals,
mobile value-added services, search and directory,
interest-based and community-building channels, free and
premium email, online games, virtual ISP, classified
listings, fee-based services, e-commerce and enterprise
e-solutions.

    About Google

    Google Inc. ( http://www.google.com ) has innovative
search technologies that are providing information services
to millions of users around the world. Google is a leader in
all major markets of the Internet industry. Google offers
targeted advertisement services with measurable results for
enterprises of all sizes, with enhanced experiences for
Internet users. Google has its headquarters in Silicon
Valley, with offices across North America, Europe and
Asia.

    Safe Harbor Statement

    This announcement contains forward-looking statements
that relate to, among other things, SINA's strategic and
operational plans. SINA may also make forward-looking
statements in the Company's periodic reports to the U.S.
Securities and Exchange Commission, in its annual report to
shareholders, in its proxy statements, in its offering
circulars and prospectuses, in press releases and other
written materials and in oral statements made by its
officers, directors or employees to third parties. SINA
assumes no obligation to update the forward-looking
statements in this release and elsewhere. Statements that
are not historical facts, including statements about the
Company's beliefs and expectations, are forward-looking
statements. Forward-looking statements involve inherent
risks and uncertainties. A number of important factors
could cause actual results to differ materially from those
contained in any forward-looking statement. Potential risks
and uncertainties include, but are not limited to, SINA's
limited operating history, the uncertain regulatory
landscape in the People's Republic of China, the changes by
mobile operators in China to their policies for MVAS, the
Company's ability to develop and market other MVAS
products, fluctuations in quarterly operating results, the
Company's reliance on online advertising sales and MVAS for
a majority of its revenues, the Company's reliance on mobile
operators in China to provide MVAS, any failure to
successfully develop and introduce new products and any
failure to successfully integrate acquired businesses.
Further information regarding these and other risks is
included in SINA's Annual Report on Form 10-K for the year
ended December 31, 2006 and its other filings with the
Securities and Exchange Commission.


    For more information, please contact: 

     Cathy Peng
     SINA Investor Relations 
     Tel:   [phone] x3112
     Email: [e-mail] 

     David Pasquale
     The Ruth Group
     Tel:   [phone]
     Email: [e-mail]