Super Wedding Gown Show on July 12 at Shanghaimart; Followed by the 10th China-Shanghai International Wedding Photographic Equipment Exhibition

Super Wedding Gown Show on July 12 at Shanghaimart; Followed by the 10th China-Shanghai International Wedding Photographic Equipment Exhibition

July 04, 2006

    SHANGHAI, China, July 4 /Xinhua-PRNewswire/ -- As one
of the biggest wedding exhibitions in the world, the 10th
China-Shanghai International Wedding Photographic Equipment
Exhibition will be held at Shanghaimart from July 13-16,
2006.  From July 12-14, Topgown, WTC Studio, VIVAN, Jinhua,
SWALRO, DL Fashion Design, Tianxiang, Huicuilang and Mei-Lin
Bridal will be performing 9 super wedding gown shows
highlighting top wedding gowns and first-class stage
affections as a prelude to the exhibition. 

    This exhibition is sponsored by the China Council for
the Promotion of International Trade, the Shanghai
Sub-council, Shanghai World Expo (Group) Co., Ltd.,
Shanghai Photographers' Association; and is organized by
Shanghai International Exhibition Service Corporation and
co-organized the by China Wedding & Photographic
Equipment Union.  The China Wedding Dress Photographic
Professional Committee, Guangzhou Baily Wedding Equipment
Plaza, Shanghai Photographic Equipment & Wedding Gown
Town and Beijing Baily Wedding Equipment Plaza will support
the exhibition.  

    Since its initiation in 2002, this semi-yearly
exhibition has been developed into one of the biggest and
most influential wedding exhibitions in the world, and an
ideal platform for trade.  There will be over 250 companies
from Korea, Malaysia, the U.S., China, Hong Kong and Taiwan
participating in this 25,000 square meter exhibition, which
positions it first among all previous exhibitions in terms
of space.  

    The Imaging Expo China/Interphoto Shanghai 2006 jointly
organized with Koelnmesse GmbH, the biggest photographic
exhibition organizer, will be held at the same time at
Shanghai INTEX (only 200 meters away from Shanghaimart)
with 12,000 square meters of exhibition space. 

    2006 is an ideal year for weddings.  Statistics shows,
there will be 140,000-150,000 couples getting married this
year in Shanghai, which is an increase of 40%-50% over last
year, with the largest number being during the `Labor Day
Holiday.'

    The 9th China-Shanghai International Wedding
Photographic Equipment Exhibition was held in February,
this year, and proved a huge success. Shanghai has become
the key purchasing market for wedding related products. 
The annual expense on wedding is RMB250 billion, which is a
driving force for related industries.  China's wedding
photographic industry has become one of the most promising
industries around. 
 
    This exhibition will occupy the whole of Shanghaimart,
a staggering 7 floors.  The 1st floor will house albums,
photo frames, backdrops and digital picture making.  The
East Hall of the 3rd floor will be home of album, photo
frame & topic photography, the West Hall will host
cosmetics, wedding accessories, wedding merchandise &
children's photography.  The 2nd and 4th floors are wedding
gowns and merchandise.  The 5th floor is for the media.  The
6th floor is the exhibit of the 2006 `golden lens' China
photographic game, and the 7th floor is for consultant
management & the latest wedding gown show. It is
estimated there will be over 30,000 visitors from all over
China. 

    Taiwan designers, famous for their unique design and
outstanding handcraft, will be represented by Taiwan's top
5 brands, Jinhua, Liyisha, Swalro, topgown and Linli, each
showcasing their classic wedding gowns mixed with the
current fashion trends.  Overseas companies such as
Zhengjinyu from Korea; EG wedding from Malaysia; Monarch
Conture and Tongkang from Hong Kong; and domestic brands
such as Jinsha, Liyi, Mingdian, Tianxiang, Yinqiao and
Pinsha will all be in attendance.  DL FASHION DESIGN from
Malaysia; Satin Roses of the U.S.; Hongli Wedding Gown,
Shang Gege and Heqinmei of Taiwan will be making their
debuts at the fair, bringing their latest wedding
collections.

    During the exhibition organizers will host a series of
activity events including the reward ceremony of the 2006
`golden lens' photographic games, multicolor face-painting,
and new concepts in children's photography.  In addition,
organizers have sought to actively promote the exhibition
through trade and general media. 
 
    About Shanghai International Exhibition Co., Ltd.
(SIEC) 

    Shanghai International Exhibition Co., Ltd. (SIEC) is
jointly invested by Shanghai World Expo (Group) Co., Ltd.
and the Council for the Promotion of International Trade,
Shanghai.  The SIEC was founded on July 1st, 1984 with the
approval of the Ministry of Foreign Trade & Economic
Cooperation and the People's Government of Shanghai
Municipality. 

    The SIEC is a full member of Union des Foires
Internationales (UFI).  The SIEC has held 500 international
exhibitions of various themes and sizes.  It also has
successfully held a number of solo exhibitions at national
level. 

    "AUTO SHANGHAI," "SHANGHAITEX,"
"CHINA CYCLE," "FASHION SHANGHAI,"
"ELE/PT COMM CHINA" are among the first eight
exhibitions approved excellent by THE EVALUATION COMMITTEE
OF SHANGHAI CONVENTIONAL & EXHIBITION INDUSTRIES.

    For more information, please contact:

     Tina Ji, Lina Zhang Project Manager
     Add:   8/F,OOCL Plaza, 841 Yan An Zhong Road, Shanghai
200040, China
     Tel:   [phone] 
     Fax:   [phone]   
     Email: [e-mail]
     Web:   http://www.siec-ccpit.com 

SOURCE  Shanghai International Exhibition Co., Ltd.