Symbol Technologies Simplifies Scanning With New Value-Price Bar Code Scanner

Symbol Technologies Simplifies Scanning With New Value-Price Bar Code Scanner

March 14, 2006

LS1203 Scanner Helps Distributors & Resellers Address Emerging Data Capture Markets

    HOLTSVILLE, N.Y., March 14 /Xinhua-PRNewswire/ --
Symbol Technologies, Inc. (NYSE: SBL), The Enterprise
Mobility Company(TM), today introduced a new high-value
laser bar code scanner targeted at small businesses. 
Designed to withstand the rigors of everyday use, the new
cost-effective LS1203 bar code scanner is highly ergonomic,
user-friendly and delivers the performance expected from
Symbol Technologies -- the market leader in bar code
scanning products. 

    (Logo:
http://www.newscom.com/cgi-bin/prnh/20041029/SYMBOLOGO )

    In a recent study by Venture Development Corporation
(VDC), Symbol handheld bar code scanners ranked the highest
in all categories according to research conducted by channel
partners, including the ability to read damaged labels,
fewest product failures, fastest read rates, longest read
range, price for performance and product warranty.
According to the study, channel partners that sell Symbol
handheld bar code scanners rated Symbol as the leader for
customer service, post-sale services, product training and
for sharing quality sales leads.(1)

    Offering improved operational efficiencies, the LS1203
bar code scanner is designed to meet the needs of small
businesses seeking to automate processes. Potential
end-users include employees at boutique shops, gift shops,
video stores, florists and other small local retailers
seeking performance and reliability to help minimize manual
key stroke data entry errors and improve employee
productivity.

    "The new LS1203 laser scanner offers smaller
retailers and customers in emerging markets a reliable and
feature-rich laser scanner at an affordable price,"
said Bob Sanders, vice president and general manager of
Symbol's advanced data capture division. "With its
durable design, the new LS1203 is a great option for
distributors and resellers who typically bundle the scanner
into their point-of-sale offering." 

    The new LS1203 scanner provides a sleek, lightweight
form factor for maximum comfort and reduced user fatigue.
Its durable design can withstand up to five-foot drops to
concrete and multiple interfaces providing investment
protection for customers that decide to update their
point-of-sale system.  

    The LS1203 scanner is available with Service from the
Start Advance Exchange Support.  This three-year service
plan includes comprehensive support which extends normal
wear and tear coverage to include repair of plastics, exit
windows and other components that are accidentally damaged
during use, providing an extra layer of investment
protection for customers. Under the Advance Exchange
service model, customers call Symbol customer support and a
replacement LS1203 scanner is shipped to the customer via
overnight delivery. Service from the Start Advanced
Exchange Support also entitles customer to toll-free
telephone access to Symbol technical support teams for
problem diagnosis and issue resolution. 

    The Symbol LS1203 laser bar code scanner has a list
price of $155 and is currently available to order globally
through Symbol partners. 

    About Symbol Technologies

    Symbol Technologies, Inc., The Enterprise Mobility
Company(TM), is a recognized worldwide leader in enterprise
mobility, delivering products and solutions that capture,
move and manage information in real time to and from the
point of business activity. Symbol enterprise mobility
solutions integrate advanced data capture products, radio
frequency identification technology, mobile computing
platforms, wireless infrastructure, mobility software and
world-class services programs under the Symbol Enterprise
Mobility Services brand. Symbol enterprise mobility
products and solutions are proven to increase workforce
productivity, reduce operating costs, drive operational
efficiencies and realize competitive advantages for the
world's leading companies.  More information is available
at http://www.symbol.com .

    For more information, please contact:

    For media information:
     Traci Hoch                     
     Symbol Technologies, Inc.      
     Tel:   [phone]                  
     Email: [e-mail]         

     Betsy Blicharz
     Edelman Public Relations
     Tel:   [phone]
     Email: [e-mail]

    For financial information:     
     Lori Chaitman                 
     Symbol Technologies, Inc.      
     Tel:   [phone]                   
     Email: [e-mail]      


    For industry analyst information:
     Shirley Schroedl
     Symbol Technologies, Inc.
     Tel:   [phone]
     Email: [e-mail]

    (1) Venture Development Corporation: "The Global
AIDC Industry Business 
        Planning Service 2005," November 2005

SOURCE  Symbol Technologies, Inc.