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2007'02.01.Thu
Texas Instruments and ARM Accelerate Deployment of Secure Applications on Mobile Devices
April 07, 2006

Market Leaders Deliver a Common Security Framework to the Mobile Phone Industry
    DALLAS and CAMBRIDGE, April 7 /Xinhua-PRNewswire/ --
Texas Instruments Incorporated (NYSE: TXN) (TI) and ARM
((LSE: ARM) (Nasdaq: ARMHY)) today announced a
collaboration to provide a unified mobile security
technology to the industry, enabling mobile security market
applications and services with a standard-based,
interoperable, extensible framework.  As part of this
effort, TI is integrating ARM(R) TrustZone(R) software and
application programming interfaces (APIs) into its
market-proven M-Shield(TM) mobile security technology
framework. 

    Through a common adoption of the TrustZone software,
handset manufacturers and developers of secure applications
instantly have a standard-based programming interface to
address the mobile device market.  Through this
collaboration, TI and ARM will enable a new level of
end-user applications for mobile devices, which require
robust security for mainstream acceptance.  These
applications include rich multimedia content like music,
video, TV, eCommerce, and location-based and work-anywhere
services.

    Current security applications are highly-customized
solutions, and each integration task on a handset requires
resource-intensive development, testing, integration and
deployment time.  TI's M-Shield mobile security technology
is a system-level solution, which is specifically tailored
to the mobile device market and optimizes a combination of
hardware and software security technologies to secure
mobile handsets, providing the required level of protection
demanded by service providers and consumers.  M-Shield
mobile security technology is the key security element of
the widely-adopted OMAP(TM) and OMAP-Vox(TM) processors,
which are shipping today. 
 
    "With operators and OEMs requiring stronger,
standard mobile security solutions through various
initiatives, the wireless handset market is ready for ARM
TrustZone technology, which provides an open, platform
independent and flexible security framework," said
Lance Howarth, general manager of ARM's Embedded Software
Business.  "Through our partnership with TI, our
TrustZone software has served as a foundation to build a
truly effective security solution aligned with industry
needs.  With these kind of alignments, the wireless
ecosystem benefits from a common foundation for
interoperable security adopted across the industry." 
"Lack of standardization in security offerings
necessitates that protection mechanisms be tailored for
individual networks and even specific handsets - an often
lengthy and expensive process," said Avner Goren,
marketing director of TI's Cellular Systems Solutions. 
"TI's system-level M-Shield mobile security
technology, with TrustZone software and APIs, provides an
open framework for mobile security that delivers a robust
and flexible application environment for handsets designed
with our OMAP and OMAP-Vox processors."  

    The wireless industry needs a security environment that
delivers interoperability, portability and greater
development speed while significantly lowering costs for
advanced security applications.  Trusted Logic, the
industry leader in trusted software execution environments,
was a key partner in developing the technology used within
the TrustZone software. Implementing TrustZone software in
M-Shield mobile security technology provides an
architecture to facilitate security compliance and
certification across a broad portfolio of products for
requirements such as those from Open Mobile Terminal
Platform, Content Management License Administrator and
Federal Information Processing Standard (FIPS).

    "As mobile content becomes more complex and costly
to produce, revenue loss due to lack of security is a
principal concern for content producers," said
Dominique Bolignano, CEO, Trusted Logic. "The adoption
of TrustZone software and APIs into TI's already successful
M-Shield mobile security technology results in an open and
interoperable mobile security system." 

    About Texas Instruments

    Texas Instruments Incorporated provides innovative DSP
and analog technologies to meet our customers' real world
signal processing requirements.  In addition to
Semiconductor, the company's businesses include Sensors
& Controls, and Educational & Productivity
Solutions.  TI is headquartered in Dallas, Texas, and has
manufacturing, design or sales operations in more than 25
countries. 

    Texas Instruments is traded on the New York Stock
Exchange under the symbol TXN.  More information is located
on the World Wide Web at http://www.ti.com .

    About ARM

    ARM designs the technology that lies at the heart of
advanced digital products, from mobile, home and enterprise
solutions to embedded and emerging applications. ARM's
comprehensive product offering includes 16/32-bit RISC
microprocessors, data engines, 3D processors, digital
libraries, embedded memories, peripherals, software and
development tools, as well as analog functions and
high-speed connectivity products. Combined with the
company's broad Partner community, they provide a total
system solution that offers a fast, reliable path to market
for leading electronics companies. More information on ARM
is available at http://www.arm.com .

    Trademarks

    ARM and TrustZone are registered trademarks of ARM
Limited. OMAP, OMAP-Vox and M-Shield are trademarks of
Texas Instruments. All other brands or product names are
the property of their respective holders. "ARM"`
is used to represent ARM Holdings plc; its operating
company ARM Limited; and the regional subsidiaries ARM
INC.; ARM KK; ARM Korea Ltd.; ARM Taiwan; ARM France SAS;
ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium N.V.; AXYS
Design Automation Inc.; AXYS GmbH; ARM Embedded Solutions
Pvt. Ltd.; and ARM Physical IP, Inc. 

    For more information, please contact:

     Renee Fancher	 	
     Texas Instruments	
     Tel:   +1-214-567-7447 		
     Email: rfancher@ti.com

     Jen Anderson		
     Texas Instruments	
     Tel:   +1-214-567-7406		
     Email: janderson@ti.com

     Michelle Spencer	
     ARM			
     Tel:   +44-1628-427780	
     Email: michelle.spencer@arm.com

     Niall O'Malley	
     Text 100		
     Tel:   +44-208-846-0740	
     Email: londonarm@text100.co.uk

SOURCE  Texas Instruments Incorporated

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