TOM Online and Titan Sports Join Forces on FIFA World Cup Coverage

TOM Online and Titan Sports Join Forces on FIFA World Cup Coverage

March 29, 2006

Exclusive Cooperation to Deliver Sports as Another Major Mobile Media Application

    BEIJING, March 29 /Xinhua-PRNewswire/ -- TOM Online
Inc. (Nasdaq: TOMO; Hong Kong GEM: 8282), China's leading
wireless Internet company, today announced its exclusive
cooperation with Titan Sports Weekly, the country's
top-selling sports newspaper, to provide joint coverage on
this year's FIFA World Cup in addition to a range of other
long-term initiatives, including the launch of a new sports
channel, http://titan.tom.com , on its portal
http://www.tom.com .

    In line with TOM Online's strategy to form unique
alliances with key media organizations to broaden its reach
to Chinese consumers and share revenue with partners, the
strategic cooperation with Titan Sports includes the
integration of sports content, wireless Internet
technologies and marketing resources to deliver a more
compelling sports experience to Chinese consumers.

    Wang Lei Lei, Chief Executive Officer and an Executive
Director of TOM Online, said: "I believe that this
cooperation between Titan Sports and TOM Online's forms an
integral part of our long-term strategy to provide
unparalleled sports content and applications to Chinese
consumers, which can be delivered through both mobile
devices and the PC, helping to differentiate our services
from our competitors and fulfill the growing needs of
sports fans in China."

    Qu Youyuan, President of Titan Sports said: "I'm
very excited about this closer relationship between the two
companies.  Titan Sports and TOM Online have a successful
history of working together on major events such as the
Athens Olympic Games and UEFA soccer matches.  As an
official media organization in China for this year's soccer
World Cup, Titan Sports is committed to providing soccer
fans with the most in-depth, extensive and up-to-date
reports on the field, particularly through its online
coverage with TOM Online on titan.tom.com."

    Titan Sports is China's largest sports newspaper with a
weekly circulation of over 4 million.  As a part of the
exclusive cooperation arrangement, Titan Sports will
provide first hand stories, pictures and audio-visual
material to TOM Online for online and wireless Internet
users.

    In addition to the alliance with Titan Sports, TOM
Online also is an exclusive wireless Internet services
partner with China's most-watched sports TV channel CCTV5,
which holds exclusive rights to broadcast World Cup matches
in China.

    About TOM Online Inc.

    TOM Online Inc. (Nasdaq: TOMO; Hong Kong GEM stock
code: 8282) is a leading mobile internet company in China,
operating one of the most successful Internet portals in
China ( http://www.tom.com ) and offering a wide variety of
online and mobile services, including wireless internet and
online advertising.  In the wireless internet arena, TOM
Online provides a diverse range of services such as SMS,
MMS and WAP, and is the largest player of wireless internet
voice business.  As at December 31, 2005, TOM Online is the
only portal in China that enjoyed a top three ranking in
every wireless internet service segment.

    Forward Looking Statement

    The press release of TOM Online Inc. (the
"Company") contains statements that may be viewed
as "forward-looking statements" within the meaning
of Section 27A of the Securities Act of 1933, as amended,
and Section 21E of the Securities Exchange Act of 1934, as
amended.  Such forward-looking statements are, by their
nature, subject to significant risks and uncertainties that
may cause the actual performance, financial condition or
results of operations of the Company to be materially
different from any future performance, financial condition
or results of operations implied by such forward-looking
statements. Such forward-looking statements include,
without limitation, statements that are not historical fact
relating to the financial performance and business
operations of the Company, the continued growth of the
telecommunications industry in China, the expected benefit
of any strategic alliances with other companies and our
ability to cooperate with our alliance partners, the
development of the regulatory environment and the Company's
latest product offerings, and the Company's ability to
successfully execute its business strategies and plans,
including its ability to expand its market share and
revenue through strategic alliances.

    Such forward-looking statements reflect the current
views of the Company with respect to future events and are
not a guarantee of future performance. Actual results may
differ materially from information contained in the
forward-looking statements as a result of a number of
factors, including, without limitation, any changes in our
relationships with telecommunication operators in China,
the effect of competition on the demand for the price of
our services, changes in customer demand and usage
preference for our products and services, changes in the
regulatory policies of the Ministry of Information Industry
and other relevant government authorities, any changes in
telecommunications and related technology and applications
based on such technology, and changes in political,
economic, legal and social conditions in China, including
the Chinese government's policies with respect to economic
growth, foreign exchange, foreign investment and entry by
foreign companies into China's telecommunications market. 
Please also see the "Item 3 - Key Information - Risk
Factors" section of the Company's Annual Report for
the Fiscal Year ended December 31, 2004 on Form 20-F (File
No. 000-50631), as filed with the Securities and Exchange
Commission.

    For more information, please contact:

     Rico Ngai
     TOM Online Inc.
     Tel:    [phone] x6940
     Mobile: [phone]
     Skype:  ricoinrio

SOURCE  TOM Online Inc.