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2007'04.17.Tue
Verimatrix Enables its Content Security Solution on New Intel Media Processor
April 17, 2007



VCAS' Technology Roadmap to Enhance Future Generations of
Differentiated Applications and Services Powered by
Intel(R) CE 2110 Media Processor


    BEIJING, April 17 /Xinhua-PRNewswire/ -- Intel
Developer's Forum -- Verimatrix, setting the standard in
content security technologies that enhance the value of
pay-TV networks, today announced it is collaborating with
Intel Corporation to bring the Verimatrix Video Content
Authority System (VCAS(TM)) to the Intel(R) CE 2110 media
processing platform.  VCAS content security, in the form of
the ViewRight(TM) PC Player and VideoMark(TM) user-specific
forensic watermarking, has been integrated to address the
advanced performance and features of Intel's new media
processing platform. 

    (Logo: http://www.xprn.com.cn/xprn/sa/200703071640.jpg
)

    "Intel offers a hardware and software environment
that enables us to provide an optimized security client,
tailored to take full advantage of Intel's media processing
architecture," Steve Oetegenn, chief sales and
marketing officer, Verimatrix. "We are extremely happy
to be integrated into set-top boxes and other devices based
on Intel's high performance platform architecture."

    VCAS for IPTV is designed to take advantage of the
bi-directional nature of IP networks. The software is based
on Public Key Infrastructure (PKI) that uses X.509 digital
certificates to identify each component in the system and
to securely encrypt data using public and private keys.  By
offering a multi-layer approach to content security, VCAS
for IPTV provides encryption, conditional access, digital
rights management and user-specific forensic watermarking
that meets the needs of the network operator, content owner
and the consumer. 

    "Verimatrix's track record in the IPTV industry
coupled with its comprehensive experience with content
security solutions will help to better address today's
networks challenges, as well as those in the years
ahead," said William O. Leszinske, Jr., general
manager of Intel's Consumer Electronics Group. 
"Having an additional layer of content security at the
chip level gives device manufacturers and content owners
additional peace of mind that the system will be better
protected."

    The Intel CE 2110 Media Processor is a new
system-on-a-chip (SOC) architecture that will power a new
generation of devices, such as digital set-top boxes and
networked media players, and bring consumers advanced
in-home information and entertainment services. The highly
integrated hardware and software platform will help
manufacturers accelerate time to market, and develop
smarter, more cost-effective consumer electronics designs
that deliver advanced applications and services to
consumers. 

    About Intel

    Intel, the world leader in silicon innovation, develops
technologies, products and initiatives to continually
advance how people work and live. Additional information
about Intel is available at http://www.intel.com/pressroom
.

    About Verimatrix

    Verimatrix sets the standard for software-based content
security and revenue enhancement technologies in pay-TV
networks, with a global customer base of leading
telecommunications providers.  The Verimatrix Video Content
Authority System(TM) (VCAS) offers a suite of
next-generation technologies that protect content and
enhance revenue streams, while combating digital piracy
wherever it occurs within the distribution chain.  The
company's content security experts maintain close
relationships with the major Hollywood studios to help
address the challenges facing pay-TV networks of today, and
those of tomorrow.  Verimatrix's customers benefit with most
favorable access to premium content, enabling the richest,
most versatile viewing experience for their digital video
subscribers.  For more information on why VCAS is the most
widely deployed IPTV content security system with tier one
operators, please visit http://www.verimatrix.com .




    For more information, please contact:

     Kelly Foster
     Verimatrix
     Tel:   +1-619-224-1261
     Email: kfoster@verimatrix.com

     Nellie Wang
     EASTWEST PR Beijing
     Tel:   +86-10-5869-9179
     Email: nellie@eastwestpr.com

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