Videophone solution based on Spreadtrum's SC8800 series platform announced

Videophone solution based on Spreadtrum's SC8800 series platform announced

June 08, 2006

    BEIJING, June 8 /Xinhua-PRNewswire/ -- The leading
wireless communication chip solution vendor Spreadtrum
announced recently that they have realized videophone
function based on its SC8800 series platform. TD-SCDMA
wireless terminal manufacturers that adopted Spreadtrum
platform can easily convert the videophone solution into a
commercial product soon.
 
    As one of the typical application that represents 3G
advantage, videophone is surely to be the killer
application of the third generation mobile communication.
When we are using a cell phone equipped with the videophone
function, both sides can watch the other party besides
themselves in the LCD screen of the handset, similar to the
video chatting on internet, but the picture will be smoother
and clearer. (See the picture)

    Dr, Chen Datong, the CTO of Spreadtrum introduced that
Spreadtrum has been focussing on the stability and quality
of the TD-SCDMA solution. As early as in the beginning of
March this year, Spreadtrum has realized bidirectional
synchrocyclotron audio & video transmission service
based on its SC8800 platform. After two months debugging,
we delivered our mature videophone solution. The pictures
appears stable, smooth and clear during the phone call
conversation, indicating Spreadtrum's videophone solution
is mature and reliable. Undoubtedly, such solution can
definitely enhance the competitive advantage our customer's
products in the market.    

    There have been some customers such as Amoi who have
completed the development and trial production of their
TD-SCDMA terminals with videophone function based on
Spreadtrum's solution. As indicated by Mr. Zhang Senwang,
the Executive Vice General Manager of Communication
Division in Amoi, there are two major reasons for Amoi
adopting Spreadtrum's solution. "First of all, we have
strong trust over the quality and stability of Spreadtrum's
chip and solution based on long time collaboration. We
wireless terminal manufacturers who chose Spreadtrum's
videophone solution can directly apply it to a commercial
product within a short time."    

    Secondly, Spreadtrum embraces extensive development
experiences in TD-SCDMA/GSM/GPRS products, can provide
customers with complete solution, including chip, software
and related value-added application platform according to
their different requirements. In the meanwhile,
Spreadtrum's open platform enables companies like Amoi with
extensive cell phone development experience to fully exert
their own advantage to differentiate their cell phone
products from others. Mr. Zhang further addressed,
"This is a key point  for wireless terminal vendors.
Only with a reliable and open complete platform solution,
are TD-SCDMA terminals able to compete with matured 2.5G
products, in order to ensure fast paced development within
the Chinese TD-SCDMA.  

    Spreadtrum's SC8800 series platform will also support
multiple applications such as MP3, MP4, streaming video,
and high-resolution digital camera.  Spreadtrum will
continue to offer its TD-SCDMA customers the most
competitive solution, high quality developments on to the
market.

    Picture contact: 
http://www.spreadtrum.com.cn/viewphone.jpg 

    About Spreadtrum Communications

    Spreadtrum Communications Inc. is a leading fabless
semiconductor company who develop and markets innovative
wireless communications products. Spreadtrum provides
high-performance,low-cost products including 2.5G/3G
baseband IC, protocol stack software, application software,
wireless communication module and total solutions for
worldwide wireless terminal manufactures, independent
design houses, and semiconductor companies. Spreadtrum
successfully developed the world's first TD-SCDMA baseband
chip and Asia's first 2.5G(GSM/GPRS) baseband chip.
Spreadtrum's true Single-chip Solution has great advantages
such as high performance with low-cost, fast market entry
for customers, reduced time-to-market and effective local
customer support. More information on Spreadtrum
Communications Inc could be found on its website at
http://www.spreadtrum.com .

    About Amoi 

    Amoi Electronics Company Limited originated from Xiamen
Solid Electronic Limited in 1981 and is listed at the
Shanghai Stock Exchange since June 1997. It is
headquartered in Xiamen, China. Aiming at becoming an
innovator from China, Amoi has expanded its business
towards 3C (Communication, Computer and Consumer
electronics) diversification and internationalization.
Currently, Amoi's product range covers 2.5G/3G mobile
phones, PHS handsets, LCD TV and Notebook PC. Amoi
Electronics Co., Ltd. is one of the leading domestic
manufacturers of mobile phones in China, having a strong
engineering team, and it has established R&D institutes
in Xiamen, Shanghai and Nanjing respectively.  By responding
to market trend in swiftest manner and concentrating on
practical application, the company is aiming at bringing
unique experience to customers in each individual market
segment. Further information about Amoi can be found on
Amoi website at http://www.amoi.com .

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SOURCE  Spreadtrum Communications Inc.