2007'02.01.Thu
WineSpring to Develop Global Luxury Lifestyle Platform for Wine, Travel, Exclusive Experiences; Expands China Operations and Luxury Focus

March 22, 2006

SAN FRANCISCO, March 22 /Xinhua-PRNewswire/ -- IVY Worldwide, Inc. and IVY Luxe, a San Francisco based luxury company, is proud to announce its global expansion plans for WineSpring http://www.winespring.com . Originally launched in December 2005 under WineSpring.org as a showcase for premium California wines for the affluent Chinese marketplace, WineSpring will expand its focus to build the world's most innovative and exclusive online platform for consumers of luxury lifestyle goods, services and experiences, as well as for its global network of partner companies that cater to the needs and desires of affluent consumers. "We are really developing a one-of-a-kind bespoke offering with a powerful global reach. Our first areas of development will continue to be the West Coast of the US, including California, Nevada and Hawaii as well as expansion into 30 cities in China. Currently, we are developing our bespoke profiles and luxury partner network for the top hotels in China, our top one hundred luxury hotel partners in California, over two hundred premium California wineries, the finest restaurants and our luxury travel and experience provider partners, both on the West Coast and in China," says William Rosenberger, CEO of WineSpring and parent company IVY Luxe. WineSpring has developed a branding partnership with Vancouver based meloCreative http://www.melocreative.com , headed by creative director Paul Melo. meloCreative will develop the global luxury platform including the innovative online presence as well as global marketing initiatives. "meloCreative is excited and honored to be a part of the IVY Luxe and WineSpring network. In partnering with IVY Luxe and WineSpring we will elevate our leading edge design and development to bring WineSpring's inventive global vision to life. William's drive and ability to capture diverse markets is sure to place IVY Luxe and WineSpring at the forefront of the world's luxury brands," states Paul Melo. WineSpring has appointed David A. Kessler, based in Shanghai, as Managing Director of all wine and luxury initiatives for China. David is a graduate of the Wharton School. "Without question, WineSpring is poised to become a top luxury lifestyle offering among China's top movers and shakers, a standard for creativity and excellence," notes Kessler. BingBing Jiang, originally from Beijing where she was a well-acclaimed journalist, now a San Francisco, CA based linguist and China cultural expert, will act as Director of Cultural Relations for WineSpring. "China's rapid development during the last two decades enables the possibility to introduce world-class luxury experiences to affluent Chinese consumers. In doing so, we also bridge the gap between different cultures, which is embodied by lifestyles, because everything eventually boils down to cultural exchange and communications," says Jiang. The new WineSpring luxury platform will debut in May 2006, preceded by several major partner announcements. WineSpring invites all interested parties to inquire through the website or sign up for their announcement newsletter. For more information, please contact: William Rosenberger Tel: +1-415-939-1982 SOURCE WineSpring
PR
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