WineSpring to Develop Global Luxury Lifestyle Platform for Wine, Travel, Exclusive Experiences; Expands China Operations and Luxury Focus

WineSpring to Develop Global Luxury Lifestyle Platform for Wine, Travel, Exclusive Experiences; Expands China Operations and Luxury Focus

March 22, 2006

    SAN FRANCISCO, March 22 /Xinhua-PRNewswire/  -- IVY
Worldwide, Inc. and IVY Luxe, a San Francisco based luxury
company, is proud to announce its global expansion plans
for WineSpring http://www.winespring.com .

    Originally launched in December 2005 under
WineSpring.org as a showcase for premium California wines
for the affluent Chinese marketplace, WineSpring will
expand its focus to build the world's most innovative and
exclusive online platform for consumers of luxury lifestyle
goods, services and experiences, as well as for its global
network of partner companies that cater to the needs and
desires of affluent consumers.

    "We are really developing a one-of-a-kind bespoke
offering with a powerful global reach. Our first areas of
development will continue to be the West Coast of the US,
including California, Nevada and Hawaii as well as
expansion into 30 cities in China. Currently, we are
developing our bespoke profiles and luxury partner network
for the top hotels in China, our top one hundred luxury
hotel partners in California, over two hundred premium
California wineries, the finest restaurants and our luxury
travel and experience provider partners, both on the West
Coast and in China," says William Rosenberger, CEO of
WineSpring and parent company IVY Luxe.

    WineSpring has developed a branding partnership with
Vancouver based meloCreative http://www.melocreative.com ,
headed by creative director Paul Melo.  meloCreative will
develop the global luxury platform including the innovative
online presence as well as global marketing initiatives. 

    "meloCreative is excited and honored to be a part
of the IVY Luxe and WineSpring network.  In partnering with
IVY Luxe and WineSpring we will elevate our leading edge
design and development to bring WineSpring's inventive
global vision to life.  William's drive and ability to
capture diverse markets is sure to place IVY Luxe and
WineSpring at the forefront of the world's luxury
brands," states Paul Melo.

    WineSpring has appointed David A. Kessler, based in
Shanghai, as Managing Director of all wine and luxury
initiatives for China. David is a graduate of the Wharton
School.

    "Without question, WineSpring is poised to become
a top luxury lifestyle offering among China's top movers
and shakers, a standard for creativity and
excellence," notes Kessler.

    BingBing Jiang, originally from Beijing where she was a
well-acclaimed journalist, now a San Francisco, CA based
linguist and China cultural expert, will act as Director of
Cultural Relations for WineSpring.

    "China's rapid development during the last two
decades enables the possibility to introduce world-class
luxury experiences to affluent Chinese consumers. In doing
so, we also bridge the gap between different cultures,
which is embodied by lifestyles, because everything
eventually boils down to cultural exchange and
communications," says Jiang.

    The new WineSpring luxury platform will debut in May
2006, preceded by several major partner announcements.
WineSpring invites all interested parties to inquire
through the website or sign up for their announcement
newsletter.

    For more information, please contact:

     William Rosenberger
     Tel: [phone]

SOURCE  WineSpring