2007'02.10.Sat
2006 MasterCard Charity Football Campaign Kick-Offs With Record-Breaking Performance

September 26, 2006

BEIJING, Sept. 26 /Xinhua-PRNewswire/ -- Organizers of the 2006 MasterCard World Community Cup, ClubFootball and the British Chamber of Commerce in China have announced that the total raised from the 5-a-side football tournament will amount to RMB220,000. The sum represents a record high for the event which has been staged four times to date and which has grown into a fully-fledged campaign with the aim of raising a total of RMB1 million in 2006 for the nominated worthy causes -- the China Red Cross Association, UNICEF and Beijing Huiling. With a number of additional fundraising projects set to follow before the end of the year, the Cup is just the start of the 2006 MasterCard Charity Football Campaign and according to Rowan Simons, Chairman of ClubFootball, represents the perfect launch pad. "This event really captures the spirit of the campaign -- which is all about utilizing the game of football to bring the whole community together in support of good causes." "The teams themselves are perhaps the best example of this with companies, media, schools, government, NGO's and charities taking part -- men and ladies, locals and foreigners, old and young, they all get involved and play a vital role in making the event a success." "The same applies to the referees & volunteers, of whom there were more than 100, and sponsors and partners of which there were more than 30. Our sincere thanks go out to all of them be they an individual or a multinational corporation." The next major element to the campaign will be the launch of the club's new 2006/07 membership card (entitled the ClubFootball Community Card) which brings discounts and benefits at a wide range of lifestyle destinations around the Olympic city. The card is available to anyone with an interested in supporting the Campaign whether or not they play football on a regular basis and is priced at RMB100. Fifty percent of the proceeds will go directly into the fund for the good causes with the balance used to develop and improve the benefits for cardholders. "We very much hope that people will look beyond the football club membership aspect to the card," explained Keith Bradbury, ClubFootball's General Manager, "And weigh up whether it suits their lifestyle. We believe that for folks leading active, outgoing lives, particularly sportsmen-and-women, that the card will both save them money And contribute to their community." The final element to the 2006 MasterCard Charity Football Campaign is a series of SMS based prize competitions featuring genuine, squad signed memorabilia from some of the biggest names in world football. "It's a platform to potentially engage and draw on the support of millions of football and sports fans across the country. By making a small contribution in huge numbers we can achieve an awesome impact," said Bradbury. For more news updates as they are announced interested parties are encouraged to check the ClubFootball English and Chinese web sites at: http://www.clubfootball.com.cn and http://www.wanguoqunxing.com . For more information, please contact: Keith Bradbury General Manager Tel: +86-10-6417-0495 x17 Tel: +86-10-6416-7786 x17 Fax: +86-10-6415-0988 Email: keith@wanguoqunxing.com SOURCE ClubFootball FC
PR
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