ARCHOS Chooses TI's DaVinci(TM) Technology for its Latest Generation of Portable Video Players

ARCHOS Chooses TI's DaVinci(TM) Technology for its Latest Generation of Portable Video Players

September 19, 2006

-- TI Debuts New DaVinci Technology-based Dual-Core Processor Optimized for Portable Media Market

    DALLAS, Sept. 19 /Xinhua-PRNewswire/ -- Continuing to
spur growth in the portable media market, Texas Instruments
Incorporated (TI) (NYSE: TXN) today announced that a new
latest dual-core processor based on DaVinci(TM) technology
is powering the latest line of ARCHOS portable video
players, the 404, 504 and 604.  The new digital media
processor based on DaVinci technology offers reduced power
consumption and an exceptional combination of audio, video,
imaging and system control functionality for the portable
media player (PMP) market, which ARCHOS has leveraged to
create some of the thinnest, lightest and lowest priced
portable video players on the market.  (See
http://www.ti.com/portablemedia2 )

    Early reviews indicate that the new ARCHOS portable
video players combine the right mix of high-quality video,
battery life, sleek design and advanced features to drive
consumer demand.  The five new ARCHOS products provide slim
form factors with the 404 and 404 Camcorder, extreme
capacity with the 160GB 504, and the latest innovations
with the 604 and 604 Wi-Fi.  The ARCHOS 404 and 604 are
among the brightest screens in the industry, offering more
than 16 million colors.  

    "The performance and features of TI's DaVinci
technology-based media processor enabled us to create
innovative products that are responsive and easy to use
with excellent, DVD-quality, video performance across
multiple coding standards," said Henri Crohas, founder
and chief executive officer, ARCHOS.  "With our
Generation 4 product line, TI has helped us quickly launch
differentiated products in this competitive market."

    DaVinci Technology for the Portable Media Market 

    The new DaVinci technology-based media processor
consists of an ARM9(R) and TMS320C64x+(TM) digital signal
processor (DSP) core plus video/imaging co-processors,
offering a highly optimized solution for the portable media
market.  This scaleable processor allows manufacturers to
integrate additional functionality on the same platform,
simplifying design and streamlining production time to
build a full line of products.  TI's extensive portfolio of
DaVinci technology-based products provides an important
migration path for developers, enabling them to easily
scale their investments in video processing across product
lines. 

    "ARCHOS was able to quickly develop innovative
products that maximize the flexibility and performance of
our DaVinci technology," said Greg Delagi, vice
president, Digital Signal Processing Systems, TI.  "As
the pioneer of the portable video player market, ARCHOS is
the ideal company to bring TI's latest video-focused
technology to market with a wide variety of compelling
products that meet and exceed consumer demand."

    TI's new DaVinci technology-based media processors
offers various peripherals, including USB 2.0 high-speed
device and host, hard disk drive (HDD) interface, on-screen
display capabilities and liquid crystal display (LCD)
interface, all used in the PMP market.  To help extend
battery life, the processor supports multiple core voltages
and power domains, allowing the system to lower power
consumption by "turning off" inactive functions. 
It also supports DVD-quality video in all of the most common
standards, including MPEG4, MPEG2, WMV9 and H.264.  In
addition, ARCHOS leveraged other areas of TI's digital and
analog expertise for these new portable media players,
including power management, microcontroller and logic
devices.  
	
    For more information on where to buy these ARCHOS
portable video players see http://www.archos.com/store .  

    TI's Industry-Leading DaVinci Technology

    DaVinci processors are built on the industry's
highest-performance DSP platform, TI's TMS320C6000(TM),
leveraging TI's newest C64x+ DSP core.  The DaVinci
technology-based processors consist of scalable,
programmable systems-on-chips (SoCs) tailored from DSP and
ARM cores, accelerators and peripherals that are optimized
to match price, performance and feature requirements for a
broad spectrum of digital video end equipments.  The
support system for DaVinci technology includes an
end-to-end video ecosystem, system integrators, hardware
and software solution providers with DaVinci technology
knowledge and video system expertise to accelerate product
introductions.The portfolio of products based on DaVinci
technology includes processors, software, tools and
support, addressing digital video requirements across a
range of applications.  For more information on TI's
DaVinci technology, please see
http://www.thedavincieffect.com . 

    About Texas Instruments

    Texas Instruments Incorporated provides innovative DSP
and analog technologies to meet our customers' real world
signal processing requirements.  In addition to
Semiconductor, the company includes the Educational &
Productivity Solutions business.  TI is headquartered in
Dallas, Texas, and has manufacturing, design or sales
operations in more than 25 countries.

    Texas Instruments is traded on the New York Stock
Exchange under the symbol TXN.  More information is located
on the World Wide Web at http://www.ti.com .

    Trademarks

    Telogy Software and PIQUA are trademarks of Texas
Instruments.  All other trademarks are the property of
their respective owners.

    For more information, please contact:

     Stephanie Groswirt	
     Texas Instruments	
     Tel:   [phone]		
     Email: [e-mail] 

     Wes Robinson		
     GolinHarris		
     Tel:   [phone]		
     Email: [e-mail]

SOURCE  Texas Instruments Incorporated