Datalogic Transformation Project On-Track

Datalogic Transformation Project On-Track

March 02, 2007

PSC Will Become Datalogic Scanning and Datalogic Mobile
Effective April 2, 2007


    EUGENE, Ore., March 2 /Xinhua-PRNewswire/ -- Datalogic,
a market leader in international data collection technology
and services, is pleased to announce that the Datalogic
transformation integration with PSC is proceeding well and
with great enthusiasm. Last December, Datalogic announced a
plan to move toward an autonomous divisional operating
structure.
 
    ( Logo:
http://www.newscom.com/cgi-bin/prnh/20070302/SFF002LOGO )

    The goal of the transformation project is for PSC and
Datalogic to better serve customers through a more focused,
dedicated, and specialized business unit structure. PSC
customers can expect to receive the same quality products,
service and support that they receive today. The
transformation process currently underway is designed to
ensure a smooth and seamless transition for customers,
partners, and vendors. 

    On April 2, 2007, the PSC brand name and logo will be
retired. Datalogic will be re-aligned into Datalogic
Scanning, Datalogic Mobile, and Datalogic Automation.
Datalogic Scanning will be headquartered in Eugene, Oregon.
The Mobile and Automation divisions will be headquartered
near Bologna, Italy. PSC products will be re-branded under
Datalogic, as Datalogic Magellan(R), Datalogic
PowerScan(R), Datalogic QuickScan(R) and Datalogic
Falcon(R) products. 

    "We are very excited to implement the Datalogic
transformation project," said Bill Parnell, President
and CEO of PSC Inc. "Integration with Datalogic and
alignment to a more autonomous structure makes good
business sense; it will make the company stronger and more
effective."

    In addition to PSC's existing position leading the
market in Fixed Retail Scanners, PSC and Datalogic combined
will have the most complete offering of Hand-Held Scanners
in the industry.  The first sign of the integration is a
star added to the Datalogic logo, representing the PSC
legacy; this star adds a bright light to the company's
future.

    About PSC Inc. 

    PSC Inc., a wholly owned subsidiary of Datalogic
S.p.A., is a global provider of automatic data-capture
technology, products and services. PSC leads the market
with flexible, responsive customer service and innovative
equipment. PSC products and services support multiple
industries throughout the supply chain/distribution channel
including retail, manufacturing, transportation, logistics
and warehousing sectors. 

    NOTE:  Falcon, Magellan, PowerScan, QuickScan and the
PSC logo are registered trademarks of PSC Inc. PSC
headquarters and manufacturing facilities are located in
Eugene, Oregon, with sales and service offices located
throughout the Americas, Europe, Asia and Australia. For
more information, please contact your PSC representative,
or visit http://www.psc.com .

    About Datalogic S.p.A. 

    Datalogic S.p.A. is the largest European manufacturer
of CCD and laser-based bar code readers and mobile
computers. With their advanced technology, intelligent
design, and solid reliability, the vast range of Datalogic
products can satisfy any application need and have been
setting industry standards for over 30 years.
 
    Datalogic is present in Europe, Asia, Australia, and
the US with partners in over 40 countries, selected and
qualified to offer the highest level of services and
solutions in the industry. For more information, visit
http://www.datalogic.com .


    For more information, please contact:

     Rhone Lee
     PSC VP of Human Resources
     Tel: [phone]


SOURCE  PSC Inc.