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2007'03.05.Mon
KongZhong Corporation Reports Unaudited Fourth Quarter and Fiscal Year 2006 Financial Results
March 02, 2007




    BEIJING, March 2 /Xinhua-PRNewswire/ -- KongZhong
Corporation (Nasdaq: KONG), a leading provider of wireless
value-added services and the operator of a leading wireless
Internet portal in China, today announced its unaudited
fourth quarter and fiscal year 2006 financial results.
    (Logo:
http://www.xprn.com.cn/xprn/sa/20061108202413-56.gif )

    Fourth Quarter 2006 Financial Highlights:
    -- Total revenues grew 7% year-over-year to $23.71
million, exceeding the 
       Company's fourth quarter revenue guidance of $20.5
million to $21.5 
       million.    
    -- Total mobile advertising revenues increased from
$59,000 in the third 
       quarter of 2006 to $104,000 in the fourth quarter of
2006. 
    -- US GAAP net income was $ 3.66 million.   Diluted
earnings per ADS in 
       the fourth quarter were $0.10. 
    -- Non-GAAP net income in the fourth quarter of 2006
was $4.20 million.  
       Non-GAAP diluted earnings per ADS were $0.12. 
Non-GAAP Financial 
       Measures are described and reconciled to the
corresponding GAAP 
       measures in the section titled "Non-GAAP
Financial Measures".     

    Fiscal Year 2006 Financial Highlights:
    -- Total revenues in 2006 increased 37% from 2005 to
reach a new record of
       $106.77 million, exceeding 2006 guidance of revenue
between $97 million
       and $105 million.  
    -- Total mobile advertising revenues in 2006 were $
0.21 million.
    -- US GAAP Net income in 2006 increased 11% to $24.69
million from $22.17 
       million in 2005.  Diluted earnings per ADS for 2006
were $0.69 compared
       to $0.62 for 2005.  
    -- Non-GAAP net income in 2006 was $25.84 million. 
Non-GAAP diluted 
       earnings per ADS for 2006 were $0.72.

    Commenting on the results, Yunfan Zhou, Chairman and
Chief Executive Officer, said, "We are pleased that
both of our fourth quarter revenues and fiscal year 2006
revenues exceeded the guidance, despite of the regulatory
changes in 2006.  In addition, we have seen continuous and
steady growth of mobile advertising revenues which were
mainly generated from our wireless Internet portal
Kong.net.  Our founders and management team's strong
experiences in the wireless value-added services and
Internet portal and community are very helpful to develop
our wireless Internet portal business.  We are confident
about the future of our wireless Internet portal business
and will increase our efforts to develop Kong.net in
2007."

    Financial Results:

    (Note: Unless otherwise stated, all financial statement
amounts used in this press release are based on US GAAP and
denominated in US dollars.)

    Revenues

    Total revenues for the fourth quarter increased 7% from
the same quarter of 2005 to $23.71 million but decreased 5%
from the third quarter of 2006.  Revenues from 2.5G
services accounted for approximately 39% of total revenues
and revenues from 2G services represented the remaining
61%.  

    Revenues from 2.5G services, which include services
delivered using wireless application protocol (WAP),
multimedia messaging service (MMS), and Java technologies,
decreased 38% from the same period in 2005 and decreased
16% from the third quarter of 2006 to $9.17 million.  The
sequential revenues decrease was primarily due to the
continuing effect of the regulatory changes introduced by
China Mobile during the third quarter 2006 that, among
other things, imposed a one-month free trial period for new
subscription users, required that new users confirm
subscriptions twice and mandated the termination of WAP
subscriptions that have not been active for more than four
months.  WAP revenues in the fourth quarter of 2006 were
$4.85 million, a decrease of 44% from the same quarter of
2005 and a decrease of 16% from the third quarter of 2006. 
MMS revenues in the fourth quarter of 2006 were $3.97
million, a decrease of 20% from the same period of 2005,
and a decrease of 17% from the third quarter of 2006. Java
revenues in the fourth quarter were $0.35 million, a 70%
decrease from the fourth quarter of 2005 and a 19% decrease
sequentially.  

    Revenues from 2G services, including short messaging
service (SMS), interactive voice response (IVR), and color
ring back tone (CRBT), grew 96% year-over-year and
increased 2% quarter-over-quarter to $14.39 million in the
fourth quarter of 2006.  Year-over-year growth in 2G
revenues was primarily driven by the acquisition of Sharp
Edge, which was completed in the first quarter of 2006. 
SMS revenues in the fourth quarter of 2006 were $11.66
million, which were 109% higher than the same period of
2005 and 7% higher than the previous quarter.  IVR revenues
in the fourth quarter of 2006 were $1.36 million, a 3%
increase year-over-year but a 21% decrease sequentially. 
CRBT revenues grew by 210% year-over-year, but decreased 5%
sequentially to $1.37 million in the fourth quarter of 2006.
 

    The table below sets forth the revenues breakdown by
technology platforms.   



                                 Q405     1Q06     2Q06   
3Q06     4Q06 
    2.5G:                         67%      64%      46%    
44%      39%
         WAP                      40%      32%      22%    
23%      21%
         MMS                      22%      28%      22%    
19%      17%
         Java                      5%       4%       2%    
 2%       1%
    2G:                           33%      36%      54%    
56%      61%
         SMS                      25%      29%      42%    
43%      49%
         IVR                       6%       4%       7%    
 7%       6%
         CRBT and others           2%       3%       5%    
 6%       6%
                                                           
             
    Total                        100%     100%     100%   
100%     100%



    Total revenues from China Unicom, China Telecom, and
China Netcom accounted for approximately 41% of the total
fourth quarter revenues, compared to 25% in the third
quarter of 2006.  The increase in the relative proportion
of revenues coming from operators other than China Mobile
is mainly the result of a decline in revenues derived
through China Mobile due to the regulatory changes
discussed above and better revenue confirmation results
from other operators at year end.  This was also a
reflection of the Company's continuously increasing efforts
to develop business with operators other than China Mobile
after the regulatory changes discussed above.

    Total mobile advertising revenues, which were mainly
generated from KongZhong's wireless Internet portal
Kong.net, increased from $59,000 in the third quarter of
2006 to $104,000 in the fourth quarter of 2006. 

    Expenses

    The cost of revenues in the fourth quarter of 2006
totaled $11.58 million, an increase of 13% from the fourth
quarter of 2005 and an increase of 2% from the third
quarter of 2006.  Gross margin in the fourth quarter of
2006 was 51% compared to 55% in the previous quarter.  The
lower gross margin was primarily due to the higher
percentage of revenues derived from telecommunications
operators other than China Mobile, which generally were
derived at a higher cost compared to revenues derived from
China Mobile. 

    Total operating expenses in the fourth quarter of 2006
were $8.71 million, an increase of 40% year-over-year but a
decrease of 11% quarter-over-quarter. Product development
expenses decreased by 18% quarter-over-quarter and
represented 11% of revenue.  General and administrative
expenses decreased by 6% from the third quarter of 2006 and
represented 8% of revenues. Sales and marketing expenses
decreased by 8% quarter-over-quarter and represented 18% of
revenues.  The decrease in operating expenses was primarily
due to the headcount reduction during Q3 and other cost
savings realized within the Company.  

    Total cost associated with the Company's wireless
Internet portal Kong.net business in the fourth quarter of
2006 was approximately $2.2 million, slightly lower than in
the previous quarter. It included $0.7 million in marketing
expenses.

    The Company recorded $0.30 million in non-cash
share-based compensation expenses in the fourth quarter,
compared to $0.52 million in the third quarter of 2006. 
The Company's total headcount declined from 816 as of Sep
30, 2006 to 798 as of December 31, 2006. 

    Earnings

    US GAAP net income totaled $3.66 million in the fourth
quarter of 2006, a decrease of 42% from the same period of
last year and a 24% decrease from the third quarter of
2006.  Diluted US GAAP earnings per ADS were $0.10 for the
fourth quarter.

    Non-GAAP income in the fourth quarter of 2006 was $4.20
million, a 34% decrease from the same period in 2005 and a
24% decrease from the previous quarter.  Diluted Non-GAAP
earnings per ADS were $0.12.   
    
    Balance Sheet and Cash Flow

    As of December 31, 2006, the Company had $131.40
million in cash and cash equivalents.  Cash flow from
operating activities totaled 11.46 million in the fourth
quarter of 2006. 

    Business Outlook:

    China Unicom informed all its wireless value-added
service providers in January 2007 that effective April 1
2007, it will increase the service fees it charges service
providers from the current 20% of gross revenues derived
from China Unicom customers to 30%.  The Company expects
this to have an adverse impact on gross margins beginning
in the second quarter of 2007.

    As a result of the continuing impact of regulatory
changes introduced by telecommunication operators and the
Ministry of Information Industry, and based on information
available on March 2, 2007, the Company expects total
revenues for the first quarter of 2007 to be between $20
million and $21 million. 

    Conference Call:

    The Company's management team will conduct a conference
call at 8:30 am Beijing time on March 2, (7:30 pm Eastern
time and 4:30 pm Pacific time on March 1, 2007).  A webcast
of this conference call will be accessible on the Company's
web site at http://ir.kongzhong.com .



KongZhong Corporation
Condensed Consolidated Statements of Income
(US$ thousands, except percentages, per share data, and
share count)
(Unaudited)

                                    For the Three For the
Three  For the Three
                                     Months Ended  Months
Ended   Months Ended
                                    Dec. 31, 2005 Sep. 30,
2006  Dec. 31, 2006
                                        (Note 1)      (Note
2)     (Note 3)   
    Revenues                            $22,141      
$25,082      $23,712 
    Cost of revenues                     10,222       
11,394       11,579 
    Gross profit                         11,919       
13,688       12,133 
    Operating expenses                                     
             
       Product development                2,594        
3,186        2,629 
       Sales & marketing                  1,842        
4,531        4,151 
       General & administrative           1,794        
2,053        1,927 
       Subtotal                           6,230        
9,770        8,707 
    Operating income                      5,689        
3,918        3,426 
    Non-operating expenses (income)                        
             
       Interest expenses (income)          (853)      
(1,036)      (1,031)
       Other expenses (income)               (9)           
4           11 
       Subtotal                            (862)      
(1,032)      (1,020)
    Income before tax expense             6,551        
4,950        4,446 
    Income tax expense                      287          
131          782 
    Net income                            6,264        
4,819        3,664 
                                                           
             
    Basic earnings per ADS                $0.18        
$0.14        $0.10 
    Diluted earnings per ADS              $0.17        
$0.14        $0.10 
    Margin Analysis:                                       
             
     Gross margin                           54%          
55%          51%
     Operating margin                       26%          
16%          14%
     Net margin                             28%          
19%          15%
    Additional Data:                                       
             
     2.5G revenue                       $14,749      
$10,974       $9,167 
     2G revenue                           7,330       
14,043       14,387 
     ADS outstanding (million)            34.57        
35.15        35.28 
     ADS used in diluted EPS              
      calculation (million)               35.85        
35.66        35.71
                                                           
             
     Note 1: The conversion of Renminbi (RMB) into US
dollar (USD) for the 
             fourth quarter of 2005 is based on the
weighted average rate of 
             USD 1.00=RMB 8.0829 (the exchange rate quoted
by the People's 
             Bank of China).

     Note 2: The conversion of Renminbi (RMB) into US
dollar (USD) for the 
             third quarter of 2006 is based on the weighted
average rate of 
             USD 1.00=RMB7.9678 (the exchange rate quoted
by the People's 
             Bank of China).
 
     Note 3: The conversion of Renminbi (RMB) into US
dollar (USD) for the 
             fourth quarter of 2006 is based on the
weighted average rate of 
             USD 1.00=RMB 7.8641 (the exchange rate quoted
by the People's 
             Bank of China).



KongZhong Corporation
Condensed Consolidated Statements of Income
(US$ thousands, except percentages, per share data, and
share count)
(Unaudited)

                                              For the 12   
    For the 12   
                                             Months Ended  
   Months Ended  
                                            Dec. 31, 2005  
  Dec. 31, 2006  
                                                (Note 1)   
      (Note 2)    
    Revenues                                     $77,753   
     $106,769 
    Cost of revenues                              31,323   
       47,665 
    Gross profit                                  46,430   
       59,104 
    Operating expenses                                     
             
       Product development                         8,531   
       12,026 
       Sales & marketing                          
5,390           16,755 
       General & administrative                   
7,607            9,105 
    Class action lawsuit settlement and                    
             
     legal expenses related to the issues 
     raised in the class-action litigation 
     commenced in August 2004                      4,843   
           -- 
       Subtotal                                   26,371   
       37,886 
    Operating income                              20,059   
       21,218 
    Non-operating expenses (income)                        
             
       Interest expenses (income)                 (2,640)  
       (3,867)
       Investment gain(loss)                          --   
       (1,241)
       Other expenses (income)                        (6)  
           50 
       Subtotal                                   (2,646)  
       (5,058)
    Income before tax expense                     22,705   
       26,276 
    Income tax expense                               530   
        1,584 
    Net income                                    22,175   
       24,692 
                                                           
             
    Basic earnings per ADS                         $0.64   
        $0.71 
    Diluted earnings per ADS                       $0.62   
        $0.69 
    Margin Analysis:                                       
             
     Gross margin                                    60%   
          55%
     Operating margin                                26%   
          20%
     Net margin                                      29%   
          23%
    Additional Data:                                       
             
     2.5G revenue                                $56,318   
      $51,795 
     2G revenue                                   21,258   
       54,685 
     ADS outstanding (million)                     34.43   
        34.99 
     ADS used in diluted EPS calculation            
      (million)                                    35.62   
        35.67
                                                           
             
     Note 1: The conversion of Renminbi (RMB) into US
dollar (USD) for 2005 is
             based on the weighted average rate of USD
1.00=RMB8.1938 (the 
             exchange rate quoted by the People's Bank of
China). 

     Note 2: The conversion of Renminbi (RMB) into US
dollar (USD) for 2006 is
             based on the weighted average rate of USD
1.00=RMB7.974 (the 
             exchange rate quoted by the People's Bank of
China).



KongZhong Corporation
Condensed Consolidated Statements of Cash Flows
(US$ thousands)
(Unaudited)
                                                           
            
                                                 For the
Year     For the Year
                                                    Ended  
         Ended   
                                                 Dec.31
2005      Dec.31, 2006
                                                   (Note 1)
        (Note 2) 
    Cash Flows From Operating Activities                   
             
    Net Income                                      $22,174
         $24,692 
    Adjustments to reconcile net income to                 
             
     net cash provided by operating activities
       Amortization of deferred share-based                
             
        compensation                                    348
           1,638 
       Depreciation and amortization                  1,825
           3,030 
       Loss (gain) on disposal of property                 
             
        and equipment                                   
(2)              17 
    Gain on sales of investment                          --
          (1,241)
       Changes in operating assets and                     
             
        liabilities                                   5,224
            (126)
    Net Cash Provided by Operating                         
             
     Activities                                      29,569
          28,010 
                                                           
             
    Cash Flows From Investing Activities                   
             
    Proceeds from sales of investment                    --
           1,741 
    Purchase of property and equipment              
(2,148)          (2,518)
    Proceeds from disposal of property and                 
             
     equipment                                            1
              -- 
    Purchases of long-term investments                
(500)              -- 
    Purchases of subsidiaries, net of cash                 
             
     acquired                                       
(1,435)         (17,139)
    Net Cash Used in Investing Activities           
(4,082)         (17,916)
                                                           
             
    Cash Flows From Financing Activities                   
             
    Proceeds from exercise of employee and              
     non-employee share options                         303
           2,214
    Decrease(increase) in minority interest            
(97)             (24)
    Net Cash Provided by Financing                         
             
     Activities                                         206
           2,190 
                                                           
             
    Effect of foreign exchange rate changes             735
           1,976 
                                                           
             
    Net increase in Cash and Cash                          
             
     Equivalents                                     26,428
          14,260 
    Cash and Cash Equivalents, Beginning of                
             
     Year                                            90,714
         117,142 
    Cash and Cash Equivalents, End of Year          117,142
         131,402 

     Note 1: The conversion of Renminbi (RMB) into US
dollar (USD) for fiscal 
             year 2005 is based on the weighted average
rate of USD 1.00=RMB 
             8.1938 (the exchange rate quoted by the
People's Bank of China).

     Note 2: The conversion of Renminbi (RMB) into US
dollar (USD) for fiscal 
             year of 2006 is based on the weighted average
rate of USD 
             1.00=RMB 7.974 (the exchange rate quoted by
the People's Bank of
             China).


KongZhong Corporation
Condensed Consolidated Balance Sheets
(US$ thousands)
(Unaudited)

                                        Dec.31, 2005 Sep.
30, 2006 Dec.31,2006
                                          (Note 1)    
(Note 2)     (Note 3)  
    Cash and cash equivalents             $117,142    
$118,607     $131,402 
    Accounts receivable (net)               10,834      
17,471       11,569 
    Other current assets                     1,657       
2,110        2,375 
    Total current assets                   129,633     
138,188      145,346 
                                                           
             
    Rental deposits                            404         
565          461 
    Intangible assets                          261       
2,078        1,997 
    Property and equipment (net)             3,116       
3,426        3,101 
    Long-term investment                       500         
 --           -- 
    Goodwill                                 1,169      
15,751       15,836 
    Total assets                          $135,083    
$160,008     $166,741 
                                                           
             
    Accounts payable                        $3,995      
$5,625       $6,013 
    Other current liabilities                7,290       
4,712        4,951 
                                                           
             
    Minority interest                           24         
 24           -- 
    Total liabilities                       11,309      
10,361       10,964 
    Shareholders' equity                   123,774     
149,647      155,777 
    Total liabilities & shareholders'                  
                 
     equity                               $135,083    
$160,008     $166,741 
                                                           
             
     Note 1: The conversion of Renminbi (RMB) into US
dollar (USD) is based on
             the exchange rate of Dec 31, 2005 USD1.00=RMB
8.0702 (the 
             exchange rate quoted by the People's Bank of
China).

     Note 2: The conversion of Renminbi (RMB) into US
dollar (USD) is based on
             the exchange rate of Sep 30, 2006 USD1.00=RMB
7.9087 (the 
             exchange rate quoted by the People's Bank of
China).

     Note 3: The conversion of Renminbi (RMB) into US
dollar (USD) is based on
             the exchange rate of Dec 31 , 2006 USD1.00=RMB
7.8087 (the 
             exchange rate quoted by the People's Bank of
China).


    Non-GAAP Financial Measures 

    To supplement the unaudited condensed statements of
income presented in accordance with United States Generally
Accepted Accounting Principles ("GAAP"), the
Company uses non-GAAP financial measures ("Non-GAAP
Financial Measures") of net income and net income per
diluted ADS, which are adjusted from results based on GAAP
to exclude certain infrequent or unusual or non-cash based
expenses, gains and losses.  The Non-GAAP Financial
Measures are provided as additional information to help
both management and investors compare business trends among
different reporting periods on a consistent and more
meaningful basis and enhance investors' overall
understanding of the Company's current financial
performance and prospects for the future. 

    The Non-GAAP Financial Measures should be considered in
addition to results prepared in accordance with GAAP, but
should not be considered a substitute for or superior to
GAAP results.  In addition, our calculation of the Non-GAAP
Financial Measures may be different from the calculation
used by other companies, and therefore comparability may be
limited. 

    For the periods presented, the Company's non-GAAP net
income and non-GAAP net income per diluted ADS exclude, as
applicable, the amortization or write-off of intangibles,
and non-cash share-based compensation expense. 

    Reconciliation of the Company's Non-GAAP Financial
Measures to the GAAP financial measures is set forth below.



                                   For the Three  For the
Three  For the Three
                                    Months Ended   Months
Ended   Months Ended
                                   Dec. 31, 2005  Sep. 30,
2006  Dec. 31, 2006
                                                           
             
    GAAP Net Income                     $6,264       
$4,819        $3,664 
    Non-cash share-based                                   
             
     compensation                           77          
521           301 
    Amortization or write-off of                           
             
     intangibles                            27          
192           230 
    Non-GAAP Net Income                 $6,368       
$5,532        $4,195 
    Non-GAAP diluted net income per                        
             
     ADS                                  0.18         
0.16          0.12 


    About KongZhong

    KongZhong Corporation is a leading provider of wireless
value-added services and also operates one of the leading
wireless Internet portals in China.  The Company delivers
wireless value-added services to consumers in China through
multiple technology platforms including wireless application
protocol (WAP), multimedia messaging service (MMS), JAVA,
short messaging service (SMS), interactive voice response
(IVR), and color ring back tone (CRBT).  The Company also
operates a wireless Internet portal, Kong.net, which
enables users to access media and entertainment content
directly from their mobile phones.

    Safe Harbor Statement 

    This press release contains "forward-looking
statements" within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Such forward-looking statements
include, without limitation, statements regarding trends in
the wireless value-added services market and our future
results of operations, financial condition and business
prospects.  Although such statements are based on our own
information and information from other sources we believe
to be reliable, you should not place undue reliance on
them.  These statements involve risks and uncertainties,
and actual market trends and our results may differ
materially from those expressed or implied in these forward
looking statements for a variety of reasons.  Potential
risks and uncertainties include, but are not limited to,
continued competitive pressure in China's wireless
value-added services market and the effect of such pressure
on prices; unpredictable changes in technology, consumer
demand and usage preferences in this market; the state of
and any change in our relationship with China's
telecommunications operators; our dependence on the billing
systems of telecommunication operators for our performance;
changes in the regulations or policies of the Ministry of
Information Industry and other relevant government
authorities; and changes in political, economic, legal and
social conditions in China, including the Chinese
government's policies with respect to economic growth,
foreign exchange, foreign investment and entry by foreign
companies into China's telecommunications market.  For
additional discussion of these risks and uncertainties and
other factors, please see the documents we file from time
to time with the Securities and Exchange Commission.  We
assume no obligation to update any forward-looking
statements, which apply only as of the date of this press
release.




SOURCE  KongZhong Corporation
PR
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