2007'02.11.Sun
Euro RSCG Worldwide is the Largest Global Advertising Agency

December 01, 2006

Findings in Advertising Age Annual Report Reveal That New Business Wins Across the Global Network Have Propelled the Agency To Top Spot
NEW YORK, Dec. 1 /Xinhua-PRNewswire/ -- Euro RSCG Worldwide today is the largest global advertising agency, measured by number of accounts. Ranked #3 in the 2005 Advertising Age Global Marketers Report, Euro RSCG Worldwide was elevated in this year's ranking due in part to a significant business expansion with U.K.-based household cleaning brand Reckitt Benckiser, as well as growth in the Latin American and Chinese markets. Euro RSCG Worldwide has 75 accounts worldwide and 1,346 assignments surpassing agencies including Ogilvy & Mather, McCann Erickson Worldwide, Grey Worldwide and BBDO Worldwide, which together round out the top five agencies, according to the figures released by Advertising Age this month. Of the Top 100 Global Marketers listed in the report, located at http://www.AdAge.com , Euro RSCG Worldwide handles the advertising for 10 of these brands: Ford Motor Co., Reckitt Benckiser, Danone Group, PSA Peugeot Citroen, Citigroup, Bayer, Schering-Plough Corp., LG Group, Carrefour and Sanofi-Aventis. These responsibilities are handled out of multiple offices across Euro RSCG's global network, which has footholds in North America, Latin America, Europe, the Middle East, Africa, Asia, Australia and the Pacific Islands. "I am tremendously proud of our talent around the globe, and of our ability to grow, both financially and creatively," said David Jones, Global Chief Executive Officer of Euro RSCG Worldwide. "The high ambitions we have already reached are a sign of further success to come." Jones continued: "While our offices in New York, London and Paris tend to attract the most attention, Latin America is actually one of our star performers. Regional Director Ricardo Monteiro has led Euro RSCG to win 25 international awards and 45 local awards in 2006. China, too, continues to boom for us, which is why we have secured the world's largest full-time field marketing force of some 30 thousand employees in China alone." Advertising Age publishes a list of the Top 100 Global Marketers annually. The full 2006 report, published at http://www.AdAge.com lists the global accounts for 22 of the largest global advertising agencies. Euro RSCG Worldwide, a leading integrated marketing communications agency, is made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, and Asia Pacific. Euro RSCG provides advertising, marketing services, corporate communications, and interactive solutions to global, regional, and local clients. The agency's client roster includes Airbus, Air France, BNP Paribas, Capgemini, Charles Schwab, Danone Group, Diageo, IBM, Jaguar, L'Oreal, LVMH Louis Vuitton, PSA Peugeot Citroen, Reckitt Benckiser, sanofi-aventis, Schering-Plough, Verizon, and Volvo. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext Paris SA: HAV.PA). For more information, please contact: Jonathan Sanchez Euro RSCG Worldwide Tel: +1-646-206-4653 Email: jonathan.sanchez@eurorscg.com SOURCE Euro RSCG Worldwide
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