frog design Opens Studio in Shanghai

frog design Opens Studio in Shanghai

March 28, 2007

Strategic-creative consultancy expands operations in
Asia-Pacific region - serving both international and
Chinese companies - first projects include research and
strategic counseling for major clients

    PALO ALTO, Calif., March 28 /Xinhua-PRNewswire/ --
Strategic-creative consultancy frog design, inc. today
announced the opening of a studio in Shanghai, China.
Headquartered in Palo Alto, California, the firm already
has studios in eight locations throughout the US and
Europe. Through its parent company Aricent, a
communications software provider, frog also works with more
than 4,000 developers in India.  

    "Based on our tremendous growth over the past two
years and the demand of our global clientele, we are poised
to enter the Chinese marketplace and foster our presence in
the Asia-Pacific region," said Doreen Lorenzo,
President and COO of frog design. "With its influx of
new business and its creative vibrancy, Shanghai is the
perfect hub for us." 

    frog design has chosen the booming Xintiandi district
for its Shanghai studio because it is centrally located and
popular among creatives. frog will staff the studio with a
multidisciplinary team, consisting of strategists,
designers, design analysts, program managers, and business
developers.  

    frog design's Shanghai studio will initially focus on
conducting market and consumer research in China, Japan,
and South Korea as well as providing strategic counseling
for its major clients. This includes developing brand and
marketing strategies for clients who are sponsors of the
2008 Olympic Games in Beijing. frog also plans to extend
its services to Chinese companies. 

    "We're here to learn and to understand the local
culture. We're excited about building cross-cultural teams
and connecting our Western clients with the incredible pool
of local creative talent," Ms. Lorenzo said. "But
we're also coming to Shanghai to share our 39 years'
experience in brand building with Chinese companies. We
want to provide them with the kind of design thinking that
has become a key competitive advantage in the global
marketplace, for consumer and enterprise products
alike."

    frog design, which became first known for its seminal
work for Apple in the 1980s, was the first design firm to
combine industrial, digital, and brand design in the 1990s,
and has since added comprehensive research and strategy
practices to its portfolio, now offering fully convergent
solutions for Fortune 500 clients worldwide.

    About frog design, inc.

    frog design, inc. is one of the world's leading
strategic-creative consulting firms. By identifying
emerging market opportunities and transforming ideas into
compelling product and service experiences, frog helps
Fortune 500 clients to evolve, expand, and envision their
businesses. Founded in Germany in 1969, the company is
headquartered in Palo Alto, California, with studios in Aus
tin, TX; New York, NY; San Francisco, CA; San Jose, CA;
Seattle, WA; Milan, Italy; Shanghai, China; and Stuttgart,
Germany. With a cross-disciplinary team of more than 325
employees, frog offers a broad range of industry expertise,
in fields such as consumer electronics, software,
entertainment, finance, medical, retail, and fashion.
Clients include Alltel, Disney, GE, HP, Logitech, Micro
soft, MTV, Seagate, Yahoo! and others.


    For more information, please contact: 

     Sara Munday
     PR Manager
     frog design
     Tel:   [phone]
     Email: [e-mail]