Tata Consultancy Services Launches Global Marketing Campaign

Tata Consultancy Services Launches Global Marketing Campaign

March 28, 2007

New Brand Assurance 'Experience Certainty' Represents TCS'
Global Delivery Excellence


    MUMBAI, India, March 28 /Xinhua-PRNewswire/ -- Tata
Consultancy Services (TCS) (BSE: TCS.BO; NSE: TCS.NS), a
global IT services, business solutions and outsourcing
company, has launched a comprehensive marketing campaign to
enhance and build its global brand.  The new brand assurance
-- Experience Certainty -- is a crisp articulation of what
TCS offers the world.  It is more than a label -- it
represents TCS' ability and commitment to delivery, and
expresses an assurance to customers, partners, staff and
society at large.  It encompasses what TCS stands for in
the conduct of its business.

    The move is part of TCS' overall bid to become a top 10
player in its industry by 2010, and compete from a brand
perception and recognition perspective -- no longer just on
delivery.

    Facts and stats that support Experience Certainty:

     -- TCS' track record of Delivery Excellence -- This is
a key 
        differentiator for the company.  96.63% of TCS
deliverables are 
        achieved on time.
     -- TCS' commitment to the brand assurance of certainty
is embedded in 
        everything it does.  By reporting on customer
delivery metrics on a 
        regular basis, the company hopes to encourage an
industry-wide debate 
        on quality of delivery outcomes of IT projects.
     -- TCS' Global Network Delivery Model -- The company's
unique network 
        delivers a common global service standard for
customers worldwide, 
        irrespective of location.
     -- TCS case studies and client testimonials spell out
the company's 
        Experience Certainty assurance and ability to
deliver excellence to 
        customers.

    "Tata Consultancy Services' brand assurance --
Experience Certainty -- is a true reflection of what we
offer the marketplace," said S. Ramadorai, CEO, Tata
Consultancy Services.  "We manage all engagements with
the same consistent approach globally, and are reliable and
consistent in the delivery of service.  Our focus on
growth, partnership and success, coupled with strong staff
retention, underpin our ability to provide certainty of
outcome to our customers."

    About Tata Consultancy Services (TCS)

    Tata Consultancy Services Limited (TCS) is the world
leading information technology consulting, services,
business process outsourcing, and engineering services
organisation that envisioned and pioneered the adoption of
the flexible global business practices that today enable
companies to operate more efficiently and produce more
value.  TCS achieved this by creating and perfecting a
unique method of global deployment and delivery of high
quality, high value services and products in IT consulting
and business process outsourcing.  Known as the
"Global Delivery Model," this strategic services
delivery concept has reshaped the IT services industry.

    More than 95% of TCS customers reward the company's
reliability, passion, creativity, and unique ability to
handle the broadest range of their IT needs by continually
extending and deepening their partnerships with TCS.  With
over 83,000 of the world's best trained IT consultants
located in 35 countries, TCS is uniquely positioned to
deliver its flexible world- class services seamlessly to
any location.  TCS reported consolidated revenues of $2.97
billion (U.S.) in the fiscal year 2005-2006. The company is
listed on the National Stock Exchange and Bombay Stock
Exchange in India.

    For more information, visit our website at
http://www.tcs.com .


    For more details please contact:
	
     Adrian Lee
     Fleishman-Hillard
     Tel:   [phone]
     Email: [e-mail]