Novarra's Mobile Web Solution Launched by Leading Mobile Operator 3 Hong Kong

Novarra's Mobile Web Solution Launched by Leading Mobile Operator 3 Hong Kong

December 19, 2006

Leader in Wireless Web Gateways Enters Asia Pacific Market


    HONG KONG, Dec. 19 /Xinhua-PRNewswire/ -- Novarra, the
expert in mobile 
internet delivery and services today announced that its
nWeb(TM) platform 
version 6.0 is selected by 3 Hong Kong, the mobile
telecommunications 
operation of Hutchison Telecom International Limited (NYSE:
HTX; SEHK: 2332) 
to power the company's new rich internet browsing service. 
The launch also 
heralds the debut of Novarra's mobile web solution in
Asia.

    Branded as 3Xplorer, the new web-browsing service is
the first in Hong 
Kong to enable mobile customers to interact with the full
internet world to 
buy tickets, book flights, read and write email, wikis,
blog and share on 
social networks, place online auction bids, search, etc. 
The 3Xplorer 
service is one of 3 Hong Kong's X-Series services and is
available on most of 
the 3 Hong Kong's new and deployed phones.

    Novarra's nWeb turnkey service for 3Xplorer includes
wireless web 
gateways and high performance micro-browsers to provide a
fast and intuitive 
mobile internet experience.  With features for ease of
mobile use like zoom, 
fast scroll and SmartNav(TM), 3 Hong Kong's 3Xplorer is
tailored for mobile 
experience on mass-market handsets.  Mobile users can also
perform PC-like 
functions while browsing such as creating favourites,
tracking history and 
accessing secure sites. 

    "3 Hong Kong is committed to bring the merits of
the internet world to 
the mobile planet.  Novarra's mobile web solution provides
the key to genuine 
internet browsing experience on mobile," said Amy
Lung, Commercial Director 
of 3 Hong Kong.  "The solution was very easy to deploy
broadly across our 
handsets. We are also pleased with Novarra's local support
and responsiveness 
to our requirements." 

    "Asia is an important market for us," said
Bruce Simpson, chief operating 
officer at Novarra.  "Our extensive experience enables
us to provide a robust 
solution with successful consumer uptake.  For a popular
application like 
this, scalability and cost are critical for partners like 3
Hong Kong.  
Novarra's next-generation network optimization brings
significant bandwidth 
and cost efficiency to operators compared to other
solutions."  

    With this launch, Novarra is the first to deploy a
secure, mass-market, 
consumer internet solution in the top three mobile markets
- Asia, Europe and 
North America.  Novarra's proven nWeb platform has
generated significant data 
revenue for operators across both voice-centric and
data-centric 
demographics. Three years of deployment data has shown
satisfied consumers 
regularly accessing the internet from many types of mobile
phones and 
increasing their usage month over month.  The high
performance nWeb 
server/client platform is built on open standards and is
backward compatible 
with deployed handsets and networks.  With Novarra,
operators are able to 
deploy a service in six to ten weeks across a large
portfolio of handsets. 

    About Novarra

    Novarra is a provider of next-generation wireless
platforms delivering 
personalization, rich web, mobile search, premium portals
and new revenue 
generating applications and services across deployed and
new mobile phones on 
2.5G and 3G networks.  The scalable services platform
includes open standards-
based servers and clients supporting WAP 1.0, WAP 2.0,
i-Mode and HTML 
browsers.  Server platforms provide caching, content
adaptation and 
optimization, network acceleration, access control, content
filtering and 
seamless integration with operator and IT infrastructure
including billing, 
routing, location and portals.  Client platforms provide a
modular handset 
framework for Java/J2ME, BREW and C++ applications
including a range of micro-
clients and browsers for Web and WAP 2.0, idle screens and
voice/messaging.  
http://www.novarra.com 


    For more information, please contact: 

    Novarra Contacts:

     Tina Bush
     Novarra Inc.
     Tel:   [phone]
     Email: [e-mail]

     Carey Millar
     Novarra Inc.
     Tel:   [phone]
     Email: [e-mail]

     Emily Wearmouth
     Hotwire PR
     Tel:   [phone]
     Email: [e-mail]

    3 Hong Kong Contacts:

     Mickey Shiu
     Tel:   [phone]
     Email: [e-mail]


SOURCE  Novarra Inc.