2007'02.10.Sat
Over 10 Million Realeyes3D Handwritten Messaging Enabled Camera Phones Shipped Worldwide

September 21, 2006

-- Sales of Handwritten Messaging Enabled Camera Phones Surge Ahead Worldwide Over Past 12 Months Capturing an Estimated 10% of US Market
PARIS, Sept. 21 /Xinhua-PRNewswire/ -- Realeyes3D, the pioneer of handwritten messaging, today announced that its handwritten messaging applications have been shipped in more than 10 million handsets over the past 12 months. Handwritten messaging applications allow camera phone users to create and exchange messages that have been written on a piece of paper. A complement to text messaging, handwritten messaging is a new, richer and more personal form of messaging. With handwritten messaging applications Digitizer(TM) and w-Postcard(TM), users can send messages that they create in their own handwriting, using a standard pen and any type of paper. Messages are not restricted to words such as in text messaging, but can be made of diagrams, maps, doodles, photos or images that convey emotions, moods, and feelings, creating a highly personalized message. Introduced as features for camera phones just eighteen months ago, these applications have now reached a critical mass for camera phone users worldwide. In the US market for instance, public market data and internal company sales metrics show that close to 10% of US camera phones sold over the past 12 months feature one or more Realeyes3D handwritten messaging applications. "Having 10 million camera phones shipped in major markets, that offer the choice of sending handwritten messages instead of text or a simple photograph, is a very strong validation of our early vision," said Benoit Bergeret, co-founder and CEO of Realeyes3D. "It shows that the industry now sees that there is much more value in the cameras on these handsets than just picture-taking. In working with our customers, our teams have made handwritten messaging a reality to millions of customers across the globe. And thanks to the excellent integration achieved in highly regarded handsets such as the Samsung SCH-A990 or the Sanyo W43SA, we expect Digitizer and w-Postcard to gain further and faster adoption in the near future." "10 million people can now enjoy the fun of sending creative and personal handwritten messages and 'wireless postcards,'" said Philippe Dewost, Vice-President, Marketing and Business Development, Realeyes3D. "That's a lot of high-value messages for senders and recipients, as well as high value data traffic for carriers because messages that are sent using Digitizer or w-Postcard could not have been sent with plain MMS or email. Pictures get out of the phone and are sent only if they reach a certain degree of uniqueness and personalization, and that is precisely what handwritten messaging enables in a very easy, effortless way. This is why we expect that these 10 million handsets will soon generate viral growth for the demand of handwritten messaging on all camera phones." Digitizer allows mobile users to jot down any type of personal message using a standard pen and paper. Digitizer extracts the message from the camera image, resulting in a black-and-white or true-color clear, legible handwritten picture message that can be shared immediately with others. For mobile users with non-Latin alphabets, such as Japanese, Chinese or Korean, Digitizer is an ideal way to overcome the limitations of text messaging. Digitizer messages are not limited to words but may also include drawings, maps, symbols or anything that can be created with a pen and paper. w-Postcard allows camera phone users to add comments, notes, doodles or drawings to pictures they have taken with their camera phone. Mobile users simply overlay the photo that they have taken with the handwritten content that they've created, as described above with Digitizer. Users can manipulate the handwritten content by changing its size, color, placement and appearance to create a very personalized image that then can be stored or sent. W-Postcard makes pictures more personal, more valuable and more likely to be shared. Because it makes use of existing messaging protocols such as MMS (GSM) and email (CDMA), handwritten messaging does not require specific software on the receiving handset side. Both applications are powered by Realeyes3D's patented ink extraction technology, Visual Cortex(TM). Notes to Editors About Realeyes3D S.A. Realeyes3D designs, develops and sells award-winning embedded applications and wireless data services for users of camera phones. Our applications enable new camera-based features and services in the areas of personal productivity, mobile messaging, user interfaces, gaming, and more. We enable camera phone manufacturers, mobile operators, and mobile content specialists to increase their value proposition to consumer and professional camera phone users. For more information, visit http://www.realeyes3d.com . For more information, please contact: UK/EUROPE: Andrew Durkin MUSTARD PR Tel: +44-1628-502601 Mobile: +44-7887-998407 Email: andrew@mustardpr.com Diane Perro Realeyes3D Tel: +33-141-12-06-70 Email: dperro@realeyes3d.com US: Julia Price Adexta Inc. Mobile: +1-415-336-1075 Email: jprice@adexta.com SOURCE Realeyes3D S.A.
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