SmartPay Expands Mobile Air Ticketing Payments Services

SmartPay Expands Mobile Air Ticketing Payments Services

December 27, 2006

SmartPay Expands Mobile Air Ticketing Payments Services
Industry leader Leverages its creativity in Mobile Payment
Services Field 


    SHANGHAI, China, Dec. 27 /Xinhua-PRNewswire/ --
Shanghai SmartPay Jieyin Ltd., ("SmartPay") an
electronic payment services leader in China, today
officially announced an aggressive expansion into the
airline e-ticketing market. 

    After successfully launching its mobile payment
services such as cellular phone top-up and utility bill
payment, SmartPay will leverage its technology and presence
with banks, merchants and partners to rapidly expand its
presence in the electronic air ticketing market. 

    SmartPay's mobile airline ticketing service was
launched in trial mode in Chongqing and Anhui in the third
and fourth quarters of 2006.  Consumers contact SmartPay's
local call centers to apply (023-8903-1003 in Chongqing and
0551-263-0583 in Anhui).  Expansion will now roll out across
the 12 provinces in which SmartPay has a local presence. 
These will include Shanghai, Beijing and Guangzhou. 

    As a leading electronic payment services expert in
China, SmartPay will leverage its creativity on payment
service models, local market presence and network of
partnerships as it expands in mobile air ticketing. 
SmartPay will also utilize multiple channels to address air
ticketing consumers, such as SMS, KJAVA and WAP via mobile
phones, IVR via mobile and fixed line telephones, and
credit card payments. 

    SmartPay's CEO, Greg Shen, commented, "Airline
e-ticketing is one of the most rapidly increasing markets
among the electronic payment industry.  SmartPay will
continuously strengthen the strategic partnership with the
major banks, airlines and air ticket agencies, and realize
the vision of `SmartPay Payment, Anytime, Anywhere', so as
to better satisfy the desire of customers while
consolidating SmartPay's leading position in domestic
mobile payment industry."

    The electronic payment market has been growing at more
than 30 percent a year in recent years.  The related data
from the market research companies shows that the Gross
Merchandise Volume (GMV) in this market in 2006 will reach
RMB 60 billion, and the GMV in 2007 is expected to exceed
RMB 70 billion.  Mobile payment in China is particularly
promising.  Forecasts suggest that transaction volumes will
reach RMB 640 million, a 75% increase over full year 2005. 
In 2007, the GMV of the mobile payment market is expected
to achieve more than RMB 6 billion. 

    About SmartPay Jieyin Ltd.

    SmartPay provides remote payment services in China
under the brand name "Jieyin".  Chinese consumers
and intermediaries utilize SmartPay Jieyin for the payment
of mobile, utility, travel-related and other payments. 
SmartPay continues to launch additional payment services
under the "Jieyin" brand name. Investors in
SmartPay include RRE Ventures ( http://www.rre.com ),
Evolution Capital, Lunar Group Capital, Accel Partners and
others. 


    For more information, please contact:

     Ada Gu
     PR Manager
     SmartPay Jieyin Ltd.
     East Ocean Plaza II
     9th Floor
     618 Yan'an East Road
     Shanghai 200001
     China
     Tel:   [phone]
     Fax:   [phone]
     Email: [e-mail]
     Web:   http://corp.smartpay.com.cn


SOURCE  SmartPay Jieyin Ltd.