SmartPay Launches 172.com

SmartPay Launches 172.com

February 14, 2007

Centralized Payments Resource for SmartPay Users,
Merchants, Banks and Agents in China

    SHANGHAI, China, Feb. 14 /Xinhua-PRNewswire/ --
SmartPay Jieyin Ltd. ("SmartPay") today announced
the beta launch of www.172.com .  With the launch of
172.com, SmartPay has begun to centralize its mobile,
telephone and internet-based payment services for consumers
in China in one convenient portal. 

    SmartPay currently allows users to pay their phone
bills, utility bills, buy lottery tickets, purchase air
tickets and make other purchases, primarily using their
mobile phones or fixed-line telephones.  172.com provides a
convenient, centralized source of information for these
transactions, customer care, back office support and other
necessary functions.  In addition, 172.com will allow the
SmartPay community to communicate more with each other,
share services amongst one another, including mobile-based
peer to peer payments.  Most importantly, 172.com will
allow an increasing universe of merchants to integrate
with, and access, SmartPay's growing userbase to effect
payments. 

    SmartPay believes 172.com will also serve as an
important tool for the network of agents, known as
"SmartPay Dealers", who operate in over 10
provinces through SmartPay's Dealer Program.  These agents
utilize SmartPay to process payments on behalf of end
customers.  172.com will further expand these efforts and
improve the scope and efficiency of this network.

    SmartPay has built the most extensive network of fully
integrated banks into this platform.  This includes direct
connection with over 35 local branches of China's major
banking institutions, as well as headquarters-level
connections for certain special services.  SmartPay has
also built a widespread merchant network focusing first on
major telecom operators, mobile phone network operators and
utilities. 

    Greg Shen, CEO of SmartPay, commented, "The new
platform is a logical extension of the head start SmartPay
has had in developing mobile and telephone-based payments. 
It will provide extensive services and marketing solutions
for our users, merchant partners, and network of bank
partners. Most importantly, this will challenge and allow
SmartPay to continuously develop better payment services to
meet different requirements of our customers."

    About SmartPay

    SmartPay provides remote payment services in China
under the brand name "Jieyin".  Chinese consumers
and intermediaries utilize SmartPay Jieyin for the payment
of mobile, utility, travel-related and other payments. 
SmartPay continues to launch additional payment services
under the "Jieyin" brand name.  Investors in
SmartPay include RRE Ventures
( http://www.rre.com ), Evolution Capital, Lunar Group
Capital, Accel Partners and others. 

    Web site:  http://www.smartpay.com.cn


    For more information, please contact:

     Carol Xiao
     Public Relations
     SmartPay Jieyin Ltd
     East Ocean Plaza II, 9th Floor, 
     618 Yan'an East Road, 
     Shanghai 200001 China
     Tel:   [phone]
     Fax:   [phone]
     Email: [e-mail]


SOURCE  Smartpay Jieyin Ltd.